Your SlideShare is downloading. ×
  • Like
How To: Optimize Your Blog Post Titles
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How To: Optimize Your Blog Post Titles

  • 1,289 views
Published

With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be …

With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing will be obfuscated to the world. Look to these strategies for writing successful blog titles and watch the web traffic rise!

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,289
On SlideShare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
23
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. BLOG POSTOPTIMIZATION @SlingshotSEO | www.SlingshotSEO.com
  • 2. BLOG POST OPTIMIZATION for TITLES @SlingshotSEO | www.SlingshotSEO.com
  • 3. TITLES MAKE OR BREAK YOUR BLOG POSTS @SlingshotSEO | www.SlingshotSEO.com
  • 4. BLOG POST OPTIMIZATION for TITLESBest Practices 1. Write your title before you write your post 2. Don’t include “Slingshot SEO” in the title 3. Keep titles below 151 characters in length 4. Show value, show value, show value – What’s in it for the reader? 5. Solve a problem 6. Think of titles as tweets @SlingshotSEO | www.SlingshotSEO.com
  • 5. BLOG POST OPTIMIZATIONTHE ART OF TITLES @SlingshotSEO | www.SlingshotSEO.com
  • 6. BLOG POST OPTIMIZATION for TITLES10 Types of Titles 1. News Jacking 6. Breaking News 2. Popular Culture 7. How-To 3. Humor, Absurdity 8. Top “X” List 4. Bold, Declaration, 9. [Bracket] Title Controversy 10. Thought Leadership 5. Ego Stroke @SlingshotSEO | www.SlingshotSEO.com
  • 7. BLOG POST OPTIMIZATION for TITLESNews Jacking“The Dems to the GOP: Saving Big Bird One Tweet at a Time” @SlingshotSEO | www.SlingshotSEO.com
  • 8. BLOG POST OPTIMIZATION for TITLESPopular Culture @SlingshotSEO | www.SlingshotSEO.com
  • 9. BLOG POST OPTIMIZATION for TITLESHumor, Absurdity @SlingshotSEO | www.SlingshotSEO.com
  • 10. BLOG POST OPTIMIZATION for TITLESBold, Declaration, Controversy @SlingshotSEO | www.SlingshotSEO.com
  • 11. BLOG POST OPTIMIZATION for TITLESEgo Stroke @SlingshotSEO | www.SlingshotSEO.com
  • 12. BLOG POST OPTIMIZATION for TITLESBreaking News “Google Algorithm Update Just Announced – The EMD” @SlingshotSEO | www.SlingshotSEO.com
  • 13. BLOG POST OPTIMIZATION for TITLESHow-To @SlingshotSEO | www.SlingshotSEO.com
  • 14. BLOG POST OPTIMIZATION for TITLESTop “X” List @SlingshotSEO | www.SlingshotSEO.com
  • 15. BLOG POST OPTIMIZATION for TITLESThought Leadership @SlingshotSEO | www.SlingshotSEO.com
  • 16. BLOG POST OPTIMIZATION for TITLES[Bracket] Title @SlingshotSEO | www.SlingshotSEO.com
  • 17. BLOG POST OPTIMIZATIONTitle Writing Formulas From CopyBlogger @SlingshotSEO | www.SlingshotSEO.com
  • 18. BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas 1. Who Else Wants [blank]?  Who Else Wants the SEO Secret Weapon? 2. The Secret of [blank]  The Secret of Killer Inbound Marketing @SlingshotSEO | www.SlingshotSEO.com
  • 19. BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas 3. Here is a Method That is Helping [blank] to [blank]  Here is a Method That is Helping Bloggers Write Better Post Titles 4. Little Known Ways to [blank]  Little Known Ways to Hack Google’s Algorithm @SlingshotSEO | www.SlingshotSEO.com
  • 20. BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas 5. Get Rid of [problem] Once and For All  Get Rid of Your Non-Converting Website Once and For All 6. Here’s a Quick Way to [solve a problem]  Here’s a Quick Way to Make Your Inbound Marketing Clients Happy @SlingshotSEO | www.SlingshotSEO.com
  • 21. BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas 7. Now You Can Have [something desirable] [great circumstance]  Now You Can Have Fun Blogging and Drive Even More Conversions 8. [Do something] like [world-class example]  Build Your Personal Brand Like Rand Fishkin @SlingshotSEO | www.SlingshotSEO.com
  • 22. BLOG POST OPTIMIZATION for TITLESTitle Writing Formulas 9. Have a [or] Build a [blank] You Can Be Proud Of  Have an Inbound Marketing Campaign You Can Be Proud Of 10. What Everybody Ought to Know About [blank]  What Everybody Ought to Know About PPC @SlingshotSEO | www.SlingshotSEO.com
  • 23. Let’s Write Some Titles!!! Send 5 to 10 original examples of any style to: steven.shattuck@slingshotseo.com by 10/28 @SlingshotSEO | www.SlingshotSEO.com