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Blog Post Optimization - Structure, SMO and CRO
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Blog Post Optimization - Structure, SMO and CRO

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As a prolific blogger, it’s not uncommon to be asked for the secret formula to writing successful blog posts. There’s no true secret formula, but there is a very simple structure that has worked well …

As a prolific blogger, it’s not uncommon to be asked for the secret formula to writing successful blog posts. There’s no true secret formula, but there is a very simple structure that has worked well over the last five years. It’s definitely a keep it simple stupid approach, but getting anymore granular could stifle creativity, slow down production and potentially act as a road block for employees to contribute content.

By keeping it simple, marketing departments have a much better chance at converting employee contributors into authoritative web authors over time, in order to power ongoing content marketing campaigns and build communities.

In less than three months, the simplicity of the below blog post structure has helped quadruple the number of blog contributors here in the Slingshot labs.

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  • 1. BLOG POSTOPTIMIZATION @SlingshotSEO | www.SlingshotSEO.com
  • 2. BLOG POST OPTIMIZATION BLOG Structure SMO CROSocial Media Conversion RateOptimization Optimization @SlingshotSEO | www.SlingshotSEO.com
  • 3. BLOG POST STRUCTURE @SlingshotSEO | www.SlingshotSEO.com
  • 4. BLOG Structure 1st Phase“Introduction” @SlingshotSEO | www.SlingshotSEO.com
  • 5. BLOG POST STRUCTURE 1. Tell them what you’re going to tell them 2. Make an argument 3. Answer this – “What’s in it for the reader” @SlingshotSEO | www.SlingshotSEO.com
  • 6. BLOG Structure 2nd Phase“The Body” @SlingshotSEO | www.SlingshotSEO.com
  • 7. BLOG POST STRUCTURE 1. Tell them what you told them you were going to tell them 2. Prove the argument 3. Provide the value @SlingshotSEO | www.SlingshotSEO.com
  • 8. BLOG Structure 3rd Phase“Conclusion” @SlingshotSEO | www.SlingshotSEO.com
  • 9. BLOG POST STRUCTURE 1. Tell them what you told them 2. Remind the reader what was in it for them (what they got out of it) 3. Tell them what to do next (call to action) @SlingshotSEO | www.SlingshotSEO.com
  • 10. BLOG POST OPTIMIZATION BLOG Structure SMO CROSocial Media Conversion RateOptimization Optimization @SlingshotSEO | www.SlingshotSEO.com
  • 11. BLOG POST OPTIMIZATION with SMO @SlingshotSEO | www.SlingshotSEO.com
  • 12. BLOG POST OPTIMIZATION with SMOWhat is Social Media Optimization (SMO)?The process of optimizing a companys social role onthe web in order to increase business, maximizesales, and enhance web visibility, traffic and theoverall presence. @SlingshotSEO | www.SlingshotSEO.com
  • 13. BLOG POST OPTIMIZATION with SMO » Make your content easily shareable » Make your content easy to subscribe to » Make your social media accounts easy to find and follow » Use social media plugins » Social media post timing @SlingshotSEO | www.SlingshotSEO.com
  • 14. BLOG POST OPTIMIZATION with SMOMake your content easily shareable @SlingshotSEO | www.SlingshotSEO.com
  • 15. BLOG POST OPTIMIZATION with SMOMake your content easily subscribeable @SlingshotSEO | www.SlingshotSEO.com
  • 16. BLOG POST OPTIMIZATION with SMOMake your social media accounts easy to find and follow @SlingshotSEO | www.SlingshotSEO.com
  • 17. BLOG POST OPTIMIZATION with SMOUse social media plugins @SlingshotSEO | www.SlingshotSEO.com
  • 18. BLOG POST OPTIMIZATION with SMOSocial media post timing @SlingshotSEO | www.SlingshotSEO.com
  • 19. BLOG POST OPTIMIZATION with SMOSocial media post timing @SlingshotSEO | www.SlingshotSEO.com
  • 20. BLOG POST OPTIMIZATION BLOG Structure SMO CROSocial Media Conversion RateOptimization Optimization @SlingshotSEO | www.SlingshotSEO.com
  • 21. BLOG POST OPTIMIZATION with CRO @SlingshotSEO | www.SlingshotSEO.com
  • 22. BLOG POST OPTIMIZATION with CROWhat is Conversion Rate Optimization (CRO)?The process of optimizing a companys website inorder to increase the likelihood of capturing leads,conversions or customers. @SlingshotSEO | www.SlingshotSEO.com
  • 23. BLOG POST OPTIMIZATION with CRO » Graphical Calls to Action (CTAs) » CTA Placement » Textual CTAs » A/B Testing @SlingshotSEO | www.SlingshotSEO.com
  • 24. BLOG POST OPTIMIZATION with CROGraphical Calls to Action @SlingshotSEO | www.SlingshotSEO.com
  • 25. BLOG POST OPTIMIZATION with CROCTA Placement @SlingshotSEO | www.SlingshotSEO.com
  • 26. BLOG POST OPTIMIZATION with CROTextual Calls to Action @SlingshotSEO | www.SlingshotSEO.com
  • 27. BLOG POST OPTIMIZATION with CROA/B Testing A B @SlingshotSEO | www.SlingshotSEO.com
  • 28. BLOG POST OPTIMIZATION BLOG Structure SMO CROSocial Media Conversion RateOptimization Optimization @SlingshotSEO | www.SlingshotSEO.com
  • 29. 8 Reasons Why YOU are aKick-Ass Blogger @SlingshotSEO | www.SlingshotSEO.com
  • 30. #1 YOU AREa subject matter expert @SlingshotSEO | www.SlingshotSEO.com
  • 31. #2 YOU AREa good researcher @SlingshotSEO | www.SlingshotSEO.com
  • 32. #3 YOU don’tActually have to write that much @SlingshotSEO | www.SlingshotSEO.com
  • 33. #4Sometimes, YOU don’t Even have to write At all! @SlingshotSEO | www.SlingshotSEO.com
  • 34. #5 YOU probably alreadyHave a lot of the content @SlingshotSEO | www.SlingshotSEO.com
  • 35. #6It doesn’t have to be Shakespearean! @SlingshotSEO | www.SlingshotSEO.com
  • 36. #7 WE haveEditors at our disposal! @SlingshotSEO | www.SlingshotSEO.com
  • 37. #8 WE have The BEST DAMNCULTURE in the world! @SlingshotSEO | www.SlingshotSEO.com
  • 38. Let’s Write Some Blogs!!! Pick One Title & Write 350 to 1000 Words (or video, podcast, illustration, infographic, etc.) Send to: steven.shattuck@slingshotseo.com by 11/04 @SlingshotSEO | www.SlingshotSEO.com

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