Blog Post Optimization - Content Governance
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  • 1. ContentGovernance @SlingshotSEO | www.SlingshotSEO.com
  • 2. CONTENT GOVERNANCE @SlingshotSEO | www.SlingshotSEO.com
  • 3. WHAT IS CONTENTGovernance? @SlingshotSEO | www.SlingshotSEO.com
  • 4. CONTENT GOVERNANCE “Content governance is the day-to-day detailed management of content delivery and style. The tools involved in content governance can and may include content workflows, editorial guidelines, style guides, editorial management boards, web content committees, publishing calendars, etc.” - @ahaval @SlingshotSEO | www.SlingshotSEO.com
  • 5. CONTENT GOVERNANCE “Content governance is the management of content style. It includes editorial guidelines and style guides.” - @SlingshotSEO @SlingshotSEO | www.SlingshotSEO.com
  • 6. Overall OURGovernance isPretty Liberal @SlingshotSEO | www.SlingshotSEO.com
  • 7. CONTENT GOVERNANCEGoals 1. Foster consistency, not uniformity 2. Create principles, not rules 3. Enhance the Slingshot SEO brand 4. Minimize risk exposure @SlingshotSEO | www.SlingshotSEO.com
  • 8. CONTENT GOVERNANCEEditorial Guidelines 1. Internal & External Privacy 2. Data & Information Security 3. Brand Integrity 4. Creative Commons & Attribution 5. The “Grey Area” @SlingshotSEO | www.SlingshotSEO.com
  • 9. Internal & External Privacy @SlingshotSEO | www.SlingshotSEO.com
  • 10. CONTENT GOVERNANCEInternal Privacy • Names, SM Accts, Phone Numbers, Addresses, etc.External Privacy • Names, Phone Numbers, Addresses, etc. @SlingshotSEO | www.SlingshotSEO.com
  • 11. Data & Information Security @SlingshotSEO | www.SlingshotSEO.com
  • 12. CONTENT GOVERNANCEData & Information Security 1. Client Metrics, Tools Used, etc. 2. Client Processes 3. Internal & External Proprietary Information @SlingshotSEO | www.SlingshotSEO.com
  • 13. BrandIntegrity @SlingshotSEO | www.SlingshotSEO.com
  • 14. Does YOUR ContentAlign with. . ? @SlingshotSEO | www.SlingshotSEO.com
  • 15. CONTENT GOVERNANCEBrand Integrity» Purpose» Mission» Vision @SlingshotSEO | www.SlingshotSEO.com
  • 16. The Gray Area @SlingshotSEO | www.SlingshotSEO.com
  • 17. CONTENT GOVERNANCEThe Gray Area • You can smell the gray. . .The DO NOT ENTER Zone • Religion & Politics • Anything that can be construed as offensive • Anything that is or appears to be illegal @SlingshotSEO | www.SlingshotSEO.com
  • 18. Creative Commons & Attribution @SlingshotSEO | www.SlingshotSEO.com
  • 19. CONTENT GOVERNANCECreative Commons @SlingshotSEO | www.SlingshotSEO.com
  • 20. CONTENT GOVERNANCECreative Commons @SlingshotSEO | www.SlingshotSEO.com
  • 21. CONTENT GOVERNANCEFair Use Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work. • criticism • teaching • comment • scholarship • news reporting • research @SlingshotSEO | www.SlingshotSEO.com
  • 22. Give Credit Where Credit is Due Attribution @SlingshotSEO | www.SlingshotSEO.com
  • 23. CONTENT GOVERNANCEAttribution @SlingshotSEO | www.SlingshotSEO.com
  • 24. CONTENT GOVERNANCEStyle Guide 1. 1st Person 2. Acronyms 3. Anchor Text 4. One Space or Two? 5. Numbers 6. Ordered and Unordered Lists @SlingshotSEO | www.SlingshotSEO.com
  • 25. 1 st PersonNo One Cares About YOU! @SlingshotSEO | www.SlingshotSEO.com
  • 26. Acronyms“Always” Spell itOut (ASO) FIRST @SlingshotSEO | www.SlingshotSEO.com
  • 27. Anchor TextNouns NOT Verbs @SlingshotSEO | www.SlingshotSEO.com
  • 28. One Space or Two?One Space After aPeriod. . . PERIOD! @SlingshotSEO | www.SlingshotSEO.com
  • 29. NumbersOne to Nine 10, 11. . .1NF1N1TY @SlingshotSEO | www.SlingshotSEO.com
  • 30. Ordered &Unordered Lists Use Them! @SlingshotSEO | www.SlingshotSEO.com
  • 31. Congratulations LET THE GAMES BEGIN! YOU ARE NOW OFFICIALBRAND CORRESPONDENTS @SlingshotSEO | www.SlingshotSEO.com