• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Why AuthorRank is the Future of SEO
 

Why AuthorRank is the Future of SEO

on

  • 6,490 views

If you’ve followed SEO and Internet marketing news over the past year or so, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the ...

If you’ve followed SEO and Internet marketing news over the past year or so, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google has stated that “the identity of individual agents responsible for content can be used to influence search ratings.” In other words, Google will begin (or has begun) to consider not only content quality as the basis of search results, but also their authors. Many believe that AuthorRank will be the definitive SEO ranking factor for all content on the web. In this webinar, Chad Pollitt and Steven Shattuck will get you up to speed on what AuthorRank is and why you need to start taking advantage of this up-and-coming search engine ranking factor.
Key Takeaways

Overview of the history of AuthorRank / Agent Rank.
Gain an understanding of how AuthorRank can affect search engine rankings and click-through rates.
Learn how to set up Google Authorship to begin establishing your AuthorRank today.
Learn how to optimize author rich snippets to increase CTR.

Statistics

Views

Total Views
6,490
Views on SlideShare
3,256
Embed Views
3,234

Actions

Likes
11
Downloads
25
Comments
0

20 Embeds 3,234

http://relevance.com 1968
http://www.scoop.it 668
http://www.business2community.com 243
https://twitter.com 143
http://www.slingshotseo.com 124
http://digital.relevance.com 63
http://translate.googleusercontent.com 5
http://feeds.feedburner.com 3
http://feeds.feedblitz.com 3
https://www.facebook.com 2
http://hootsuite.scoop.it 2
http://socialmediatoday.com 2
http://131.253.14.98 1
http://plus.url.google.com 1
http://webcache.googleusercontent.com 1
http://makemoneyonlines.collected.info 1
http://www.linkedin.com 1
http://kred.com 1
http://tweetedtimes.com 1
https://www.rebelmouse.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Why AuthorRank is the Future of SEO Why AuthorRank is the Future of SEO Presentation Transcript

    • Why AuthorRank is the future of SEO
    • Introductions » CHAD POLLITT Director of Marketing, Slingshot SEO @ChadPollitt STEVEN SHATTUCK Community Manager, Slingshot SEO @StevenShattuck @StevenShattuck | @ChadPollitt
    • Agenda »» The Evolution of SEO» Agent Rank & AuthorRank » History » SEO Implications » Predictions» Google Authorship » Impact » Benefits » Setup Instructions & Best Practices @StevenShattuck | @ChadPollitt
    • The Evolution of SEO @StevenShattuck | @ChadPollitt
    • @StevenShattuck | @ChadPollitt
    • SEO YESTERDAY @StevenShattuck | @ChadPollitt
    • SEO TODAY @StevenShattuck | @ChadPollitt
    • SEO TOMORROW? @StevenShattuck | @ChadPollitt
    • AuthorRank @StevenShattuck | @ChadPollitt
    • @StevenShattuck | @ChadPollitt
    • AuthorRank » brief history “The identity of individual agents responsible for content can be used to influence search ratings.” “Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.” - “Agent Rank” patent, 2005/2009 @StevenShattuck | @ChadPollitt
    • AuthorRank » brief history “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” - Othar Hansson (Software Engineer, Google) @StevenShattuck | @ChadPollitt
    • this means »» AuthorRank is a desiredranking factor» Google plans to take contentquality and writer authorityinto account» Content without establishedauthorship may be at adisadvantage @StevenShattuck | @ChadPollitt
    • AuthorRank » this means“Within search results, information tied to verified onlineprofiles will be ranked higher than content without suchverification, which will result in most users naturally clicking onthe top (verified) results.The true cost of remaining anonymous, then, might beirrelevance.” - Eric Schmidt (Executive Chairman, Google) @StevenShattuck | @ChadPollitt
    • AuthorRank » who will it hurt» Outsourced authors / content @StevenShattuck | @ChadPollitt
    • AuthorRank » who will it hurt» Outsourced authors / content» Pseudonyms / pen names / ghost writers @StevenShattuck | @ChadPollitt
    • AuthorRank » who will it hurt» Outsourced authors / content» Pseudonyms / pen names / ghost writers» Plagiarizers @StevenShattuck | @ChadPollitt
    • AuthorRank » who will it hurt» Outsourced authors / content» Pseudonyms / pen names / ghost writers» Plagiarizers» Anonymous / corporate publishers @StevenShattuck | @ChadPollitt
    • AuthorRank » who will it hurt» Outsourced authors / content» Pseudonyms / pen names / ghost writers» Plagiarizers» Anonymous / corporate publishers» New bloggers @StevenShattuck | @ChadPollitt
    • @StevenShattuck | @ChadPollitt
    • AuthorRank » will it come true?Probably.» Google already considers other similar ranking signals @StevenShattuck | @ChadPollitt
    • AuthorRank » will it come true?Probably.» Google already considers other similar ranking signals» AuthorRank is a natural evolution of the social graph @StevenShattuck | @ChadPollitt
    • AuthorRank » will it come true?Probably.» Google already considers other similar ranking signals» AuthorRank is a natural evolution of the social graph» Authors who publish regularly and are seen asauthoritative deserve to be rewarded @StevenShattuck | @ChadPollitt
    • Google Authorship @StevenShattuck | @ChadPollitt
    • Authorship » what is it?» Google Authorship tiesauthors to their content @StevenShattuck | @ChadPollitt
    • Authorship » what is it?» Google Authorship tiesauthors to their content» Established GoogleAuthorship is a requisite tobuilding AuthorRank @StevenShattuck | @ChadPollitt
    • Authorship » quick setup guide1 » Add blog to Google+ “Contributor to” field @StevenShattuck | @ChadPollitt
    • Authorship » quick setup guide1 » Add blog to Google+ “Contributor to” field @StevenShattuck | @ChadPollitt
    • Authorship » quick setup guide1 » Add blog to Google+ “Contributor to” field2 » Add rel=author tag to blogTest using the Structured Data Testing Tool: @StevenShattuck | @ChadPollitt
    • Authorship » rich snippets @StevenShattuck | @ChadPollitt
    • Authorship » benefits» Increased visibility in SERPs @StevenShattuck | @ChadPollitt
    • Authorship » benefits» Increased visibility in SERPs @StevenShattuck | @ChadPollitt
    • Authorship » benefits» Increased visibility in SERPs » Higher CTR? @StevenShattuck | @ChadPollitt
    • Authorship » benefits» Increased visibility in SERPs » Higher CTR?» Socializes content @StevenShattuck | @ChadPollitt
    • Authorship » benefits» Increased visibility in SERPs » Higher CTR?» Socializes content» AuthorRank (someday) @StevenShattuck | @ChadPollitt
    • @StevenShattuck | @ChadPollitt
    • Authorship » encourages production» Places ownership over content @StevenShattuck | @ChadPollitt
    • Authorship » encourages production» Places ownership over content» Helps build author’s personal brand and authority @StevenShattuck | @ChadPollitt
    • Authorship » encourages production» Places ownership over content» Helps build author’s personal brand and authority» Creates content champions @StevenShattuck | @ChadPollitt
    • Authorship » author stats @StevenShattuck | @ChadPollitt
    • @StevenShattuck | @ChadPollitt
    • Authorship » concerns» What if an employee leaves? @StevenShattuck | @ChadPollitt
    • Authorship » concerns» What if an employee leaves?» Multiple authors? @StevenShattuck | @ChadPollitt
    • Authorship » concerns» What if an employee leaves?» Multiple authors?» Other search engines? @StevenShattuck | @ChadPollitt
    • What You NeedTo Do About It Now @StevenShattuck | @ChadPollitt
    • Action Steps »» Establish Google Authorship for all authors » Even former employees and inactive contributors! @StevenShattuck | @ChadPollitt
    • Action Steps »» Establish Google Authorship for all authors » Even former employees and inactive contributors!» Create high-quality content @StevenShattuck | @ChadPollitt
    • Action Steps »» Establish Google Authorship for all authors » Even former employees and inactive contributors!» Create high-quality content» Monitor SERPs for authorship rich snippets @StevenShattuck | @ChadPollitt
    • Action Steps »» Establish Google Authorship for all authors » Even former employees and inactive contributors!» Create high-quality content» Monitor SERPs for authorship rich snippets» Encourage internal contributors @StevenShattuck | @ChadPollitt
    • Action Steps »» Establish Google Authorship for all authors » Even former employees and inactive contributors!» Create high-quality content» Monitor SERPs for authorship rich snippets» Encourage internal contributors» Analyze author stats in Webmaster Tools @StevenShattuck | @ChadPollitt
    • To Summarize @StevenShattuck | @ChadPollitt
    • To Summarize »» AuthorRank isn’t here yet, but it will be @StevenShattuck | @ChadPollitt
    • To Summarize »» AuthorRank isn’t here yet, but it will be» AuthorRank won’t be a magic bullet @StevenShattuck | @ChadPollitt
    • To Summarize »» AuthorRank isn’t here yet, but it will be» AuthorRank won’t be a magic bullet» Google Authorship is not the same as AuthorRank @StevenShattuck | @ChadPollitt
    • To Summarize »» AuthorRank isn’t here yet, but it will be» AuthorRank won’t be a magic bullet» Google Authorship is not the same as AuthorRank» Google Authorship can benefit your marketingefforts today and prepare you for AuthorRank @StevenShattuck | @ChadPollitt
    • Resources and Authorities »» AJ Kohn“AuthorRank could be more disruptive than all of the Pandaupdates combined.”» Mike ArnesenHow to Prepare for Author Rank and Get the Jump on Google» SlidesWhy AuthorRank is the Future of SEOhttp://bit.ly/slingshotauthorrank @StevenShattuck | @ChadPollitt
    • @StevenShattuck | @ChadPollitt