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Are Your Social Efforts SEO Inclined?
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Are Your Social Efforts SEO Inclined?

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Social media is a major player in SEO, and when optimized correctly, can provide exponential benefits of authority, trust and ROI. Watch to see how Muhammad Yasin (http://www.twitter.com/muhammadinc) …

Social media is a major player in SEO, and when optimized correctly, can provide exponential benefits of authority, trust and ROI. Watch to see how Muhammad Yasin (http://www.twitter.com/muhammadinc) at HCC Medical Insurance Services - http://www.hccmis.com - intertwines his social media plan and SEO campaign -- allowing his company to reap the benefits of a tandem campaign. Jesse Laffen, Director of SEO Performance, joins Muhammad as he shares his experience and expertise on social media in the search space.

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  • Live Tweet – auto slides go out on twitter feed Use multiple accounts – ie. HCC acct and Webinar, Muhammad’s twitter handle + webinar HashtagStorify – creates a permanent URL – similar to tweetdeckGoogle Hangout -
  • Angie’s List Logo Remove webtrends
  • Jesse – Google wants to understand ….
  • Muhammad to swap deck from hisiPad files Jesse to inject commentary here…. Band analogy
  • Transcript

    • 1. Are your social efforts SEO inclined?Leverage social media to gain higher rankings & maximize ROI.#socialseo22 | @MuhammadINC | @HCCMIS | @jlaffen | @SlingshotSEO
    • 2. Multi-Channel Feed Follow along for additional content: @MuhammadINC @HCCMIS @jlaffen @SlingshotSEO Participate in the conversation: #socialseo22 Participate in Google+ Hangout: http://googleplus.slingshotseo.com 2
    • 3. Agenda• Introductions• Is Social important to Search?• Creating Content• Leveraging Social Content• Analyzing Success• Q&A @MuhammadINC @jlaffen 3 #socialseo22 @HCCMIS @SlingshotSEO
    • 4. ABOUT SLINGSHOT SEO➩ Founded in 2006➩ 100 active clients➩ Largest SEO Company in USA
    • 5. @MuhammadINC @jlaffen 5 #socialseo22@HCCMIS @SlingshotSEO
    • 6. PEOPLE DON’T LIKE DOCTORS OR INSURANCE @MuhammadINC @jlaffen 6 #socialseo22 @HCCMIS @SlingshotSEO
    • 7. Multi-Channel Ecosystem BLOGS FACEBOOK TWITTER VIDEO OTHER INCREASED WEBSITE VISITS/RANKINGS $$$ @MuhammadINC @jlaffen 7 #socialseo22 @HCCMIS @SlingshotSEO
    • 8. Is Social Important to Search? @MuhammadINC @jlaffen 8 #socialseo22 @HCCMIS @SlingshotSEO
    • 9. @MuhammadINC @jlaffen 9 #socialseo22@HCCMIS @SlingshotSEO
    • 10. @MuhammadINC @jlaffen 10 #socialseo22@HCCMIS @SlingshotSEO
    • 11. @MuhammadINC @jlaffen 11 #socialseo22@HCCMIS @SlingshotSEO
    • 12. Create Content @MuhammadINC @jlaffen 12 #socialseo22 @HCCMIS @SlingshotSEO
    • 13. WEBSITE ONLINE PERFECTKEYWORDS TRENDS @MuhammadINC @jlaffen 13 #socialseo22 @HCCMIS @SlingshotSEO
    • 14. @MuhammadINC @jlaffen 14 #socialseo22@HCCMIS @SlingshotSEO
    • 15. Create Synergy @MuhammadINC @jlaffen 15 #socialseo22 @HCCMIS @SlingshotSEO
    • 16. Enrich On-Page Content @MuhammadINC @jlaffen 16 #socialseo22 @HCCMIS @SlingshotSEO
    • 17. Leverage Distribution Network AVERAGE FACEBOOK USER HAS 130 FOLLOWERS @MuhammadINC @jlaffen 17 #socialseo22 @HCCMIS @SlingshotSEO
    • 18. Engage Influencers @MuhammadINC @jlaffen 18 #socialseo22 @HCCMIS @SlingshotSEO
    • 19. Monitor Success @MuhammadINC @jlaffen 19 #socialseo22 @HCCMIS @SlingshotSEO
    • 20. @MuhammadINC @jlaffen 20 #socialseo22@HCCMIS @SlingshotSEO
    • 21. @MuhammadINC @jlaffen 21 #socialseo22@HCCMIS @SlingshotSEO
    • 22. Q&A SUBMIT YOUR QUESTIONS VIA: WebEx Chat #socialseo22 http://googleplus.slingshotseo.com@MuhammadINC @jlaffen 22 #socialseo22@HCCMIS @SlingshotSEO