麦肯锡图表汇总

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  • 麦肯锡图表汇总

    1. 1. GBUTtem 机密 此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。 Document Date
    2. 2. GBUTtem * 资料来源: Unit of measure High Low   – Legend Legend Legend Text Text <ul><ul><li>Text </li></ul></ul><ul><ul><ul><li>Text </li></ul></ul></ul><ul><ul><ul><ul><li>Text </li></ul></ul></ul></ul>Title x – ÷ + x – ÷ + Text Text Text 例子 Text Text
    3. 3. EXHIBIT TITLE GBUTtem * 资料来源:
    4. 4. GBUTtem * 资料来源: Unit of measure
    5. 5. 2X2 CUBED GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    6. 6. 2X2 TOWER GBUTtem * 资料来源: Unit of measure
    7. 7. 5Ps MARKETING GBUTtem Place Price Product Package Positioning promotion Product offering * 资料来源: Unit of measure
    8. 8. 7S GBUTtem Strategy Skills Systems Staff Shared values Structure Style * 资料来源: Unit of measure
    9. 9. ARROW 3D GBUTtem * 资料来源: Unit of measure
    10. 10. CUBES1 3D GBUTtem * 资料来源: Unit of measure
    11. 11. CUBES2 3D GBUTtem * 资料来源: Unit of measure
    12. 12. CUBES3 3D GBUTtem * Footnote Source: * 资料来源: Unit of measure
    13. 13. CUTOUT 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
    14. 14. FORCES AT WORK GBUTtem New entrant Suppliers Industry competitors Buyers Substitutes * 资料来源: Unit of measure
    15. 15. JOINT GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    16. 16. LEVEL SEPARATE 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
    17. 17. LINEAR A 3D GBUTtem Text Text Text * 资料来源: Unit of measure
    18. 18. LINEAR B 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
    19. 19. LINEAR C 3D GBUTtem Text Text Text * 资料来源: Unit of measure
    20. 20. LINEAR D 3D GBUTtem Text Text Text * 资料来源: Unit of measure
    21. 21. LINEAR E 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
    22. 22. LINEAR G 3D GBUTtem Text Text Text * 资料来源: Unit of measure
    23. 23. LINEAR I 3D GBUTtem Text Text * 资料来源: Unit of measure
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    26. 26. LINEAR P 3D GBUTtem Text Text Text * 资料来源: Unit of measure
    27. 27. LINEAR Q 3D GBUTtem Text Text * 资料来源: Unit of measure
    28. 28. LINEAR Q 3D GBUTtem Text Text * 资料来源: Unit of measure
    29. 29. LINKS 3 GBUTtem Plan Implement Support * 资料来源: Unit of measure
    30. 30. PERSPECTIVE 3D GBUTtem * 资料来源: Unit of measure
    31. 31. PROPELLER 3D GBUTtem Text Text Text * 资料来源: Unit of measure
    32. 32. RINGS 3D GBUTtem * 资料来源: Unit of measure
    33. 33. SCALE GBUTtem Text Text * 资料来源: Unit of measure
    34. 34. SCALES GBUTtem Text Text * 资料来源: Unit of measure
    35. 35. SIZES IN GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
    36. 36. SPIRAL1 3D GBUTtem * 资料来源: Unit of measure
    37. 37. SPIRAL2 3D GBUTtem Spiral Brakes Tube in tube * 资料来源: Unit of measure
    38. 38. SPOTLIGHT GBUTtem Text Text Text Text * 资料来源: Unit of measure
    39. 39. STAIRCASE GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
    40. 40. Stars 3D GBUTtem * 资料来源: Unit of measure
    41. 41. WIRE CUBES GBUTtem Text Text * 资料来源: Unit of measure
    42. 42. ARROWS GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
    43. 43. LEVEL 1 GBUTtem Text * 资料来源: Unit of measure
    44. 44. LEVEL 2 GBUTtem Text Text * 资料来源: Unit of measure
    45. 45. LEVEL 3 GBUTtem Text Text Text * 资料来源: Unit of measure
    46. 46. LEVEL 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
    47. 47. LEVEL 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
    48. 48. LEVEL 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
    49. 49. FLOW 2 GBUTtem Text Text * 资料来源: Unit of measure Header Header
    50. 50. FLOW 2 TITLE GBUTtem Text Text Text * 资料来源: Unit of measure Header Header
    51. 51. FLOW 3 GBUTtem Text Text Text * 资料来源: Unit of measure Header Header Header
    52. 52. FLOW 3 TITLE GBUTtem Text Text Text Text * 资料来源: Unit of measure Header Header Header
    53. 53. FLOW 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure Header Header Header Header
    54. 54. FLOW 4 TITLE GBUTtem Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header
    55. 55. FLOW 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header
    56. 56. FLOW 5 TITLE GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header
    57. 57. FLOW 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header Header
    58. 58. FLOW 6 TITLE GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header Header
    59. 59. BLADES GBUTtem Text Text Text Text * 资料来源: Unit of measure
    60. 60. BOX GBUTtem Text Text Text Text * 资料来源: Unit of measure
    61. 61. BOX GBUTtem Text Text Text Text * 资料来源: Unit of measure
    62. 62. CYCLE 1 GBUTtem Text Text Text * 资料来源: Unit of measure
    63. 63. CYCLE 2 GBUTtem Text Text * 资料来源: Unit of measure
    64. 64. CYCLE 3 GBUTtem Text Text Text * 资料来源: Unit of measure
    65. 65. CYCLE 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
    66. 66. CYCLE 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
    67. 67. CYCLE 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
    68. 68. CYCLE 7 GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
    69. 69. CYCLE 8 GBUTtem Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    70. 70. INCOMING GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
    71. 71. RIBBON GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
    72. 72. RING GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
    73. 73. UPON 2 GBUTtem Text Text * 资料来源: Unit of measure
    74. 74. CONTINUOUS GBUTtem Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    75. 75. CUTOUT GBUTtem Text Text Text Text * 资料来源: Unit of measure
    76. 76. LINEAR A GBUTtem Text Text Text * 资料来源: Unit of measure
    77. 77. LINEAR B GBUTtem Text Text Text Text * 资料来源: Unit of measure
    78. 78. LINEAR C GBUTtem Text Text Text * 资料来源: Unit of measure
    79. 79. LINEAR D GBUTtem Text Text Text * 资料来源: Unit of measure
    80. 80. LINEAR E GBUTtem Text Text Text Text * 资料来源: Unit of measure
    81. 81. LINEAR F GBUTtem Text Text Text * 资料来源: Unit of measure
    82. 82. LINEAR G GBUTtem Text Text Text * 资料来源: Unit of measure
    83. 83. LINEAR H GBUTtem Text Text Text Text * 资料来源: Unit of measure
    84. 84. LINEAR I GBUTtem Text Text * 资料来源: Unit of measure
    85. 85. LINEAR J GBUTtem Text Text Text Text * 资料来源: Unit of measure
    86. 86. LINEAR K GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
    87. 87. LINEAR N GBUTtem Text Text Text Text * 资料来源: Unit of measure
    88. 88. LINEAR P GBUTtem Text Text Text * 资料来源: Unit of measure
    89. 89. LINEAR Q GBUTtem Text Text * 资料来源: Unit of measure
    90. 90. PROPELLER GBUTtem Text Text Text * 资料来源: Unit of measure
    91. 91. STEP 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
    92. 92. 2 ON 1 GBUTtem Text Text Text Text * 资料来源: Unit of measure
    93. 93. AGAINST GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
    94. 94. AT WORK GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
    95. 95. COUPLED HORIZ GBUTtem Text Text * 资料来源: Unit of measure
    96. 96. COUPLED VERT GBUTtem Text Text * 资料来源: Unit of measure
    97. 97. FOCUSED GBUTtem Text Text Text Text * 资料来源: Unit of measure
    98. 98. FORCES AT WORK GBUTtem New entrant Suppliers Industry competitors Buyers Substitutes * 资料来源: Unit of measure
    99. 99. PARALLEL GBUTtem Text Text Text * 资料来源: Unit of measure
    100. 100. SPLIT GBUTtem Text Text Text Text * 资料来源: Unit of measure
    101. 101. SURROUND GBUTtem Text * 资料来源: Unit of measure
    102. 102. TWISTED GBUTtem Text Text * 资料来源: Unit of measure
    103. 103. UP & AWAY GBUTtem Text Text * 资料来源: Unit of measure
    104. 104. UP & DOWN GBUTtem Text Text * 资料来源: Unit of measure
    105. 105. 3Cs TRIANGLE GBUTtem Customer Clients Distributors Competitors Suppliers * 资料来源: Unit of measure
    106. 106. 3S-4S GBUTtem Skills Shared values Strategy Staff Structure Systems Style A coherent set of actions aimed at gaining a sustainable advantage over competition The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated The people in the organization, considered in terms of corporate demographics, not individual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and procedures through which things get done from day-to-day Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people * 资料来源: Unit of measure
    107. 107. 2S-5S GBUTtem The way managers collectively behave with respect to use of time, attention, and symbolic actions The people in the organization, considered in terms of corporate demographics, not individual personalities The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get done from day to day A coherent set of actions aimed at gaining a sustainable advantage over competition Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Staff Systems Style Shared Values Structure Skills Strategy * 资料来源: Unit of measure
    108. 108. BUSS PORTFOLIO GBUTtem Competitive position Low Medium High Product/market attractiveness Low Medium High * 资料来源: Unit of measure
    109. 109. CHANGE BOARD GBUTtem Change vision Chief Executive Leadership groups Down the line External constitution * 资料来源: Unit of measure Commitment Conviction Courage Capability Individual activity Enabling devices
    110. 110. DELTA P GBUTtem Delta P Vision and Leadership Organizational Infrastructure Performance Measurement People Development Communications Problem Solving Process <ul><ul><li>Client managers (particularly middle management) have skill to lead program implementation </li></ul></ul><ul><ul><li>Change in actual behavior </li></ul></ul><ul><ul><li>Action plans sufficient to achieve goals </li></ul></ul><ul><ul><li>Agreement on objectives by line management </li></ul></ul><ul><ul><li>Management of high- involvement process </li></ul></ul><ul><ul><li>Implementation or near implementation of required structure and systems </li></ul></ul><ul><ul><li>Flow of 2-way communications </li></ul></ul><ul><ul><li>People’s understanding, belief and contribution to act on vision and action plans </li></ul></ul><ul><ul><li>Accurate measurement of action and results </li></ul></ul><ul><ul><li>Clear accountabilities </li></ul></ul><ul><ul><li>Early wins </li></ul></ul>Visible demonstration of new vision and values by client leadership * 资料来源: Unit of measure
    111. 111. MACS GBUTtem Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High <ul><li>Corporate center skills </li></ul><ul><li>Business unit linkages </li></ul><ul><li>Taxation/ valuation differences </li></ul><ul><li>Industry attractiveness </li></ul><ul><li>Competitive position </li></ul><ul><li>Restructuring/rationalization opportunities </li></ul>“ One of the pack” Retain and give top priority Retain and give priority Retain and manage for code or liquidate Probably divest Divest Divest or liquidate * 资料来源: Unit of measure
    112. 112. MANUFACTURING STRATEGY GBUTtem Business Strategy Manufacturing Strategy Configuration Systems Research Focus Labor Policy Product Design Make vs. Buy Organization Process Design * 资料来源: Unit of measure
    113. 113. PENTAGON GBUTtem Restructuring framework 1 5 4 3 2 * 资料来源: Unit of measure
    114. 114. PRICE BENEFIT GBUTtem Benefit Price Competitive disadvantage Competitive advantage * 资料来源: Unit of measure
    115. 115. SMILE CHART GBUTtem Appraise performance and prospects Develop strategy Redesign pivotal jobs Design the skill building process Assess change readiness Top down action programs Bottom up action programs 1 2 4 5 6 7 8 3 * 资料来源: Unit of measure
    116. 116. STRAT GAMEBOARD GBUTtem 3. Create and pursue a unique advantage 2. Resegment the market to create a niche 4. Exploit unique advantage industrywide 1. Do more and better of the same When to compete * 资料来源: Unit of measure
    117. 117. STRAT MANAGE GBUTtem Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage- ment Externally orientated planning Forecast based planning Budget planning Meet budget and schedule Predict the future Think strategically Create the future * 资料来源: Unit of measure
    118. 118. TREE PRODUCTIVITY GBUTtem Selling margin Contribution Sales Selling rate Sales Available selling time Effectiveness Contribution Available selling time Productivity Contribution Total selling costs Efficiency Available selling time Total selling costs Utilization Available selling time Total sales time Support intensity Support costs Total selling costs Support leverage Total sales time Support costs * 资料来源: Unit of measure
    119. 119. VALUE CREATION GBUTtem Maximize shareholder value Grow through cultural initiative Redeploy assets Improve core business performance Grow through acquisition and/or merger Adopt sound financing approach * 资料来源: Unit of measure
    120. 120. VALUE SOURCES GBUTtem Real Perceived Client’s relative ability to extract value Corporate center skills Linkages between business units Financial ownership fit Industry restructure Internal controller Shared resources Transfer of capability Vertical integration Differences in tax position Existence of non-cases objectives Inefficiencies in financial markets Difference in valuation technique * 资料来源: Unit of measure
    121. 121. GANTT10 GBUTtem <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> Header Text * 资料来源: Unit of measure
    122. 122. GANTT15 GBUTtem Header Text ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## * 资料来源: Unit of measure
    123. 123. LEFT TO RIGHT GBUTtem Text Text Text Text * 资料来源: Unit of measure
    124. 124. STUDY OBJECTIVE GBUTtem Text Text Text Text Text Process objectives Text Sub-objectives * 资料来源: Unit of measure
    125. 125. TOP DOWN GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
    126. 126. 2X2 GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    127. 127. 2X2 CUBED GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    128. 128. 2X2 EXTENDED GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    129. 129. 2X2 TOWER GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
    130. 130. 3X3 GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    131. 131. 3X3 EXTENDED GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
    132. 132. DIFFRACTION GBUTtem Text Text * 资料来源: Unit of measure
    133. 133. FLOW DOWN GBUTtem Text Text Text * 资料来源: Unit of measure
    134. 134. PASS THROUGH GBUTtem Text Text * 资料来源: Unit of measure
    135. 135. AREA GBUTtem Label 1 Label 2 Label 3 * 资料来源: Unit of measure
    136. 136. BAR GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
    137. 137. BAR 2 GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure * 资料来源: Unit of measure
    138. 138. BAR BUTTED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
    139. 139. BAR STACKED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 Series Series Series * 资料来源: Unit of measure
    140. 140. BAR STACKED 100% GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 100%= Series Series Series * 资料来源: Unit of measure
    141. 141. BUBBLE GBUTtem Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 * 资料来源: Unit of measure
    142. 142. COLUMN GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
    143. 143. COLUMN 2 GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure * 资料来源: Unit of measure
    144. 144. COLUMN BUTTED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
    145. 145. COLUMN STACKED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Series Series Series Series 000 000 000 000 000 * 资料来源: Unit of measure
    146. 146. COLUMN STACKED 100% GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Series Series Series Series 100%= 000 000 000 000 000 * 资料来源: Unit of measure
    147. 147. COMBO PIE SEGMENT COLUMN GBUTtem Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure 100% = 000 Series Series Series Series Label 1 * 资料来源: Unit of measure
    148. 148. COST CURVE GBUTtem Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
    149. 149. ARROWS GBUTtem * 资料来源: Unit of measure
    150. 150. DISCLAIMERS CLIENT GBUTtem This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. * 资料来源: Unit of measure
    151. 151. DISCLAIMERS INTERNAL GBUTtem This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. * 资料来源: Unit of measure
    152. 152. DISCLAIMERS PRESENTATION GBUTtem This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. * 资料来源: Unit of measure
    153. 153. LEGENDS GBUTtem * 资料来源: Unit of measure Legend Legend Legend
    154. 154. McKINSEY LOGO GBUTtem * 资料来源: Unit of measure
    155. 155. MISC GBUTtem   – * 资料来源: Unit of measure
    156. 156. MOONS GBUTtem * 资料来源: Unit of measure Very attractive Average Very unattractive Very attractive Average Very unattractive
    157. 157. STICKER GBUTtem ILLUSTRATIVE ESTIMATE * 资料来源: Unit of measure CONFIDENTIAL EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION PRELIMINARY DRAFT
    158. 158. STICKER OTHER GBUTtem * 资料来源: Unit of measure CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE PRELIMINARY DRAFT PRELIMINARY ESTIMATE DISCUSSION DRAFT DISGUISED DRAFT FOR DISCUSSION SAMPLE BACKUP HYPOTHESIS STRAW MAN TO BE COMPLETED PROPOSED REVISED ROUGH ESTIMATE CONCEPTUAL
    159. 159. WORLD MAP GBUTtem * 资料来源: Unit of measure

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