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GBUTtem 机密 此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。 Document Date
GBUTtem * 资料来源: Unit of measure High Low   – Legend Legend Legend Text Text ,[object Object],[object Object],[object Object],Title x – ÷ + x – ÷ + Text Text Text 例子 Text Text
EXHIBIT TITLE GBUTtem * 资料来源:
GBUTtem * 资料来源: Unit of measure
2X2 CUBED GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
2X2 TOWER GBUTtem * 资料来源: Unit of measure
5Ps MARKETING GBUTtem Place Price Product Package Positioning promotion Product offering * 资料来源: Unit of measure
7S GBUTtem Strategy Skills Systems Staff Shared  values Structure Style * 资料来源: Unit of measure
ARROW 3D GBUTtem * 资料来源: Unit of measure
CUBES1 3D GBUTtem * 资料来源: Unit of measure
CUBES2 3D GBUTtem * 资料来源: Unit of measure
CUBES3 3D GBUTtem * Footnote Source: * 资料来源: Unit of measure
CUTOUT 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
FORCES AT WORK GBUTtem New entrant Suppliers Industry competitors Buyers Substitutes * 资料来源: Unit of measure
JOINT GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
LEVEL SEPARATE 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR A 3D GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR B 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR C 3D GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR D 3D GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR E 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR G 3D GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR I 3D GBUTtem Text Text * 资料来源: Unit of measure
LINEAR J 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR N 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR P 3D GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR Q 3D GBUTtem Text Text * 资料来源: Unit of measure
LINEAR Q 3D GBUTtem Text Text * 资料来源: Unit of measure
LINKS 3 GBUTtem Plan Implement Support * 资料来源: Unit of measure
PERSPECTIVE 3D GBUTtem * 资料来源: Unit of measure
PROPELLER 3D GBUTtem Text Text Text * 资料来源: Unit of measure
RINGS 3D GBUTtem * 资料来源: Unit of measure
SCALE GBUTtem Text Text * 资料来源: Unit of measure
SCALES GBUTtem Text Text * 资料来源: Unit of measure
SIZES IN GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
SPIRAL1 3D GBUTtem * 资料来源: Unit of measure
SPIRAL2 3D GBUTtem Spiral Brakes Tube in tube * 资料来源: Unit of measure
SPOTLIGHT GBUTtem Text Text Text Text * 资料来源: Unit of measure
STAIRCASE GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
Stars 3D GBUTtem * 资料来源: Unit of measure
WIRE CUBES GBUTtem Text Text * 资料来源: Unit of measure
ARROWS GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
LEVEL 1 GBUTtem Text * 资料来源: Unit of measure
LEVEL 2 GBUTtem Text Text * 资料来源: Unit of measure
LEVEL 3 GBUTtem Text Text Text * 资料来源: Unit of measure
LEVEL 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
LEVEL 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
LEVEL 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
FLOW 2 GBUTtem Text Text * 资料来源: Unit of measure Header Header
FLOW 2 TITLE GBUTtem Text Text Text * 资料来源: Unit of measure Header Header
FLOW 3 GBUTtem Text Text Text * 资料来源: Unit of measure Header Header Header
FLOW 3 TITLE GBUTtem Text Text Text Text * 资料来源: Unit of measure Header Header Header
FLOW 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure Header Header Header Header
FLOW 4 TITLE GBUTtem Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header
FLOW 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header
FLOW 5 TITLE GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header
FLOW 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header Header
FLOW 6 TITLE GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header Header
BLADES GBUTtem Text Text Text Text * 资料来源: Unit of measure
BOX GBUTtem Text Text Text Text * 资料来源: Unit of measure
BOX GBUTtem Text Text Text Text * 资料来源: Unit of measure
CYCLE 1 GBUTtem Text Text Text * 资料来源: Unit of measure
CYCLE 2 GBUTtem Text Text * 资料来源: Unit of measure
CYCLE 3 GBUTtem Text Text Text * 资料来源: Unit of measure
CYCLE 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
CYCLE 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
CYCLE 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
CYCLE 7 GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
CYCLE 8 GBUTtem Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
INCOMING GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
RIBBON GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
RING GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
UPON 2 GBUTtem Text Text * 资料来源: Unit of measure
CONTINUOUS GBUTtem Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
CUTOUT GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR A GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR B GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR C GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR D GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR E GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR F GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR G GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR H GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR I GBUTtem Text Text * 资料来源: Unit of measure
LINEAR J GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR K GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
LINEAR N GBUTtem Text Text Text Text * 资料来源: Unit of measure
LINEAR P GBUTtem Text Text Text * 资料来源: Unit of measure
LINEAR Q GBUTtem Text Text * 资料来源: Unit of measure
PROPELLER GBUTtem Text Text Text * 资料来源: Unit of measure
STEP 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
2 ON 1 GBUTtem Text Text Text Text * 资料来源: Unit of measure
AGAINST GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
AT WORK GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
COUPLED HORIZ GBUTtem Text Text * 资料来源: Unit of measure
COUPLED VERT GBUTtem Text Text * 资料来源: Unit of measure
FOCUSED GBUTtem Text Text Text Text * 资料来源: Unit of measure
FORCES AT WORK GBUTtem New entrant Suppliers Industry  competitors Buyers Substitutes * 资料来源: Unit of measure
PARALLEL GBUTtem Text Text Text * 资料来源: Unit of measure
SPLIT GBUTtem Text Text Text Text * 资料来源: Unit of measure
SURROUND GBUTtem Text * 资料来源: Unit of measure
TWISTED GBUTtem Text Text * 资料来源: Unit of measure
UP & AWAY GBUTtem Text Text * 资料来源: Unit of measure
UP & DOWN GBUTtem Text Text * 资料来源: Unit of measure
3Cs TRIANGLE GBUTtem Customer Clients Distributors Competitors Suppliers * 资料来源: Unit of measure
3S-4S GBUTtem Skills Shared values Strategy Staff Structure Systems Style A  coherent set of actions aimed at gaining a sustainable advantage over competition  The organization chart and accompanying baggage that show who reports to whom and how  tasks are both divided up and integrated  The people in  the organization, considered in terms of corporate demographics, not individual personalities  The way managers collectively behave with respect to use of time, attention and symbolic actions  The processes and procedures through which things get done from day-to-day Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization  and common to most of its members  Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people * 资料来源: Unit of measure
2S-5S GBUTtem The way managers collectively behave with respect to use of time, attention, and symbolic actions  The people in the organization, considered in terms of corporate demographics, not individual personalities The organization chart and accompanying baggage that show who reports to whom and how tasks are  both divided up and integrated  Those ideas of what  is right and desirable  (in corporate and/or individual behavior)  which are typical of the organization and common to most of its members  The processes and procedures through which things get done from day to day  A coherent set of actions aimed at gaining a sustainable advantage  over competition  Capabilities possessed by the organization as a whole as distinct from the individuals.  Some companies perform  extraordinary feats with ordinary people Staff Systems Style Shared Values Structure Skills Strategy * 资料来源: Unit of measure
BUSS PORTFOLIO GBUTtem Competitive position Low Medium High Product/market attractiveness Low Medium High * 资料来源: Unit of measure
CHANGE BOARD GBUTtem Change vision Chief Executive Leadership groups Down the line External constitution * 资料来源: Unit of measure Commitment Conviction Courage Capability Individual activity Enabling devices
DELTA P GBUTtem Delta  P   Vision and Leadership Organizational Infrastructure Performance Measurement People Development Communications Problem  Solving Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visible demonstration of new vision and values by client leadership * 资料来源: Unit of measure
MACS GBUTtem Natural owner  Relative ability to extract value  Low  Medium  Value-creation potential in business unit  High  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ One of the pack”  Retain and give top priority Retain and give priority Retain and manage for code or liquidate  Probably divest  Divest Divest or liquidate  * 资料来源: Unit of measure
MANUFACTURING STRATEGY GBUTtem Business Strategy Manufacturing Strategy Configuration Systems Research Focus Labor Policy Product Design Make vs. Buy Organization Process Design * 资料来源: Unit of measure
PENTAGON GBUTtem Restructuring framework  1  5  4  3  2  * 资料来源: Unit of measure
PRICE BENEFIT GBUTtem Benefit  Price  Competitive disadvantage  Competitive advantage  * 资料来源: Unit of measure
SMILE CHART GBUTtem Appraise performance and prospects  Develop strategy  Redesign pivotal jobs  Design the skill building process  Assess change readiness  Top down action programs  Bottom up action programs  1  2  4  5  6  7  8  3  * 资料来源: Unit of measure
STRAT GAMEBOARD GBUTtem 3. Create and pursue a unique advantage  2. Resegment the market to create a niche 4. Exploit unique advantage industrywide 1. Do more and better of the same When to compete  * 资料来源: Unit of measure
STRAT MANAGE GBUTtem Stage 1  Stage 2  Stage 3  Stage 4  Value system   Strategic manage- ment Externally orientated planning Forecast based planning Budget planning Meet budget and schedule Predict the future Think strategically Create the future * 资料来源: Unit of measure
TREE PRODUCTIVITY GBUTtem Selling margin  Contribution Sales Selling rate Sales Available selling time  Effectiveness Contribution Available selling time  Productivity  Contribution Total selling costs Efficiency Available selling time Total selling costs Utilization Available selling time Total sales time   Support intensity Support costs Total selling costs Support leverage Total sales time Support costs * 资料来源: Unit of measure
VALUE CREATION GBUTtem Maximize shareholder value Grow through cultural initiative Redeploy assets Improve core business performance Grow through acquisition and/or merger Adopt sound financing approach * 资料来源: Unit of measure
VALUE SOURCES GBUTtem Real  Perceived  Client’s relative ability to extract value Corporate center skills Linkages between business units Financial ownership fit Industry restructure Internal controller Shared resources Transfer of capability Vertical integration Differences in tax position Existence of non-cases objectives Inefficiencies in financial markets Difference in valuation technique * 资料来源: Unit of measure
GANTT10 GBUTtem <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> Header Text * 资料来源: Unit of measure
GANTT15 GBUTtem Header Text ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## * 资料来源: Unit of measure
LEFT TO RIGHT GBUTtem Text Text Text Text * 资料来源: Unit of measure
STUDY OBJECTIVE GBUTtem Text Text Text Text Text Process objectives Text Sub-objectives * 资料来源: Unit of measure
TOP DOWN GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
2X2 GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
2X2 CUBED GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
2X2 EXTENDED GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
2X2 TOWER GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
3X3 GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
3X3 EXTENDED GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
DIFFRACTION GBUTtem Text Text * 资料来源: Unit of measure
FLOW DOWN GBUTtem Text Text Text * 资料来源: Unit of measure
PASS THROUGH GBUTtem Text Text * 资料来源: Unit of measure
AREA GBUTtem Label 1 Label 2 Label 3 * 资料来源: Unit of measure
BAR GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
BAR 2 GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure * 资料来源: Unit of measure
BAR BUTTED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
BAR STACKED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 Series Series Series * 资料来源: Unit of measure
BAR STACKED 100% GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 100%= Series Series Series * 资料来源: Unit of measure
BUBBLE GBUTtem Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label  5 Label  6 * 资料来源: Unit of measure
COLUMN GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
COLUMN 2 GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure * 资料来源: Unit of measure
COLUMN BUTTED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
COLUMN STACKED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Series Series Series Series 000 000 000 000 000 * 资料来源: Unit of measure
COLUMN STACKED 100% GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Series Series Series Series 100%= 000 000 000 000 000 * 资料来源: Unit of measure
COMBO PIE SEGMENT COLUMN GBUTtem Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure 100% = 000 Series Series Series Series Label 1 * 资料来源: Unit of measure
COST CURVE GBUTtem Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
ARROWS GBUTtem * 资料来源: Unit of measure
DISCLAIMERS CLIENT GBUTtem This report is solely for the use of client personnel.  No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. * 资料来源: Unit of measure
DISCLAIMERS INTERNAL GBUTtem This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel.  No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company.  If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. * 资料来源: Unit of measure
DISCLAIMERS PRESENTATION GBUTtem This report is solely for the use of client personnel.  No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. * 资料来源: Unit of measure
LEGENDS GBUTtem * 资料来源: Unit of measure Legend Legend Legend
McKINSEY LOGO GBUTtem * 资料来源: Unit of measure
MISC GBUTtem   – * 资料来源: Unit of measure
MOONS GBUTtem * 资料来源: Unit of measure Very attractive Average Very unattractive Very attractive Average Very unattractive
STICKER GBUTtem ILLUSTRATIVE ESTIMATE * 资料来源: Unit of measure CONFIDENTIAL EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION PRELIMINARY DRAFT
STICKER  OTHER GBUTtem * 资料来源: Unit of measure CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE PRELIMINARY DRAFT PRELIMINARY ESTIMATE DISCUSSION DRAFT DISGUISED DRAFT FOR DISCUSSION SAMPLE BACKUP HYPOTHESIS STRAW MAN TO BE COMPLETED PROPOSED REVISED ROUGH ESTIMATE CONCEPTUAL
WORLD MAP GBUTtem * 资料来源: Unit of measure

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麦肯锡图表汇总

  • 2.
  • 3. EXHIBIT TITLE GBUTtem * 资料来源:
  • 4. GBUTtem * 资料来源: Unit of measure
  • 5. 2X2 CUBED GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 6. 2X2 TOWER GBUTtem * 资料来源: Unit of measure
  • 7. 5Ps MARKETING GBUTtem Place Price Product Package Positioning promotion Product offering * 资料来源: Unit of measure
  • 8. 7S GBUTtem Strategy Skills Systems Staff Shared values Structure Style * 资料来源: Unit of measure
  • 9. ARROW 3D GBUTtem * 资料来源: Unit of measure
  • 10. CUBES1 3D GBUTtem * 资料来源: Unit of measure
  • 11. CUBES2 3D GBUTtem * 资料来源: Unit of measure
  • 12. CUBES3 3D GBUTtem * Footnote Source: * 资料来源: Unit of measure
  • 13. CUTOUT 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 14. FORCES AT WORK GBUTtem New entrant Suppliers Industry competitors Buyers Substitutes * 资料来源: Unit of measure
  • 15. JOINT GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 16. LEVEL SEPARATE 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 17. LINEAR A 3D GBUTtem Text Text Text * 资料来源: Unit of measure
  • 18. LINEAR B 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 19. LINEAR C 3D GBUTtem Text Text Text * 资料来源: Unit of measure
  • 20. LINEAR D 3D GBUTtem Text Text Text * 资料来源: Unit of measure
  • 21. LINEAR E 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 22. LINEAR G 3D GBUTtem Text Text Text * 资料来源: Unit of measure
  • 23. LINEAR I 3D GBUTtem Text Text * 资料来源: Unit of measure
  • 24. LINEAR J 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 25. LINEAR N 3D GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 26. LINEAR P 3D GBUTtem Text Text Text * 资料来源: Unit of measure
  • 27. LINEAR Q 3D GBUTtem Text Text * 资料来源: Unit of measure
  • 28. LINEAR Q 3D GBUTtem Text Text * 资料来源: Unit of measure
  • 29. LINKS 3 GBUTtem Plan Implement Support * 资料来源: Unit of measure
  • 30. PERSPECTIVE 3D GBUTtem * 资料来源: Unit of measure
  • 31. PROPELLER 3D GBUTtem Text Text Text * 资料来源: Unit of measure
  • 32. RINGS 3D GBUTtem * 资料来源: Unit of measure
  • 33. SCALE GBUTtem Text Text * 资料来源: Unit of measure
  • 34. SCALES GBUTtem Text Text * 资料来源: Unit of measure
  • 35. SIZES IN GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
  • 36. SPIRAL1 3D GBUTtem * 资料来源: Unit of measure
  • 37. SPIRAL2 3D GBUTtem Spiral Brakes Tube in tube * 资料来源: Unit of measure
  • 38. SPOTLIGHT GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 39. STAIRCASE GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
  • 40. Stars 3D GBUTtem * 资料来源: Unit of measure
  • 41. WIRE CUBES GBUTtem Text Text * 资料来源: Unit of measure
  • 42. ARROWS GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 43. LEVEL 1 GBUTtem Text * 资料来源: Unit of measure
  • 44. LEVEL 2 GBUTtem Text Text * 资料来源: Unit of measure
  • 45. LEVEL 3 GBUTtem Text Text Text * 资料来源: Unit of measure
  • 46. LEVEL 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 47. LEVEL 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
  • 48. LEVEL 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
  • 49. FLOW 2 GBUTtem Text Text * 资料来源: Unit of measure Header Header
  • 50. FLOW 2 TITLE GBUTtem Text Text Text * 资料来源: Unit of measure Header Header
  • 51. FLOW 3 GBUTtem Text Text Text * 资料来源: Unit of measure Header Header Header
  • 52. FLOW 3 TITLE GBUTtem Text Text Text Text * 资料来源: Unit of measure Header Header Header
  • 53. FLOW 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure Header Header Header Header
  • 54. FLOW 4 TITLE GBUTtem Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header
  • 55. FLOW 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header
  • 56. FLOW 5 TITLE GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header
  • 57. FLOW 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header Header
  • 58. FLOW 6 TITLE GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure Header Header Header Header Header Header
  • 59. BLADES GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 60. BOX GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 61. BOX GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 62. CYCLE 1 GBUTtem Text Text Text * 资料来源: Unit of measure
  • 63. CYCLE 2 GBUTtem Text Text * 资料来源: Unit of measure
  • 64. CYCLE 3 GBUTtem Text Text Text * 资料来源: Unit of measure
  • 65. CYCLE 4 GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 66. CYCLE 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
  • 67. CYCLE 6 GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
  • 68. CYCLE 7 GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 69. CYCLE 8 GBUTtem Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 70. INCOMING GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
  • 71. RIBBON GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
  • 72. RING GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
  • 73. UPON 2 GBUTtem Text Text * 资料来源: Unit of measure
  • 74. CONTINUOUS GBUTtem Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 75. CUTOUT GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 76. LINEAR A GBUTtem Text Text Text * 资料来源: Unit of measure
  • 77. LINEAR B GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 78. LINEAR C GBUTtem Text Text Text * 资料来源: Unit of measure
  • 79. LINEAR D GBUTtem Text Text Text * 资料来源: Unit of measure
  • 80. LINEAR E GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 81. LINEAR F GBUTtem Text Text Text * 资料来源: Unit of measure
  • 82. LINEAR G GBUTtem Text Text Text * 资料来源: Unit of measure
  • 83. LINEAR H GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 84. LINEAR I GBUTtem Text Text * 资料来源: Unit of measure
  • 85. LINEAR J GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 86. LINEAR K GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
  • 87. LINEAR N GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 88. LINEAR P GBUTtem Text Text Text * 资料来源: Unit of measure
  • 89. LINEAR Q GBUTtem Text Text * 资料来源: Unit of measure
  • 90. PROPELLER GBUTtem Text Text Text * 资料来源: Unit of measure
  • 91. STEP 5 GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
  • 92. 2 ON 1 GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 93. AGAINST GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
  • 94. AT WORK GBUTtem Text Text Text Text Text * 资料来源: Unit of measure
  • 95. COUPLED HORIZ GBUTtem Text Text * 资料来源: Unit of measure
  • 96. COUPLED VERT GBUTtem Text Text * 资料来源: Unit of measure
  • 97. FOCUSED GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 98. FORCES AT WORK GBUTtem New entrant Suppliers Industry competitors Buyers Substitutes * 资料来源: Unit of measure
  • 99. PARALLEL GBUTtem Text Text Text * 资料来源: Unit of measure
  • 100. SPLIT GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 101. SURROUND GBUTtem Text * 资料来源: Unit of measure
  • 102. TWISTED GBUTtem Text Text * 资料来源: Unit of measure
  • 103. UP & AWAY GBUTtem Text Text * 资料来源: Unit of measure
  • 104. UP & DOWN GBUTtem Text Text * 资料来源: Unit of measure
  • 105. 3Cs TRIANGLE GBUTtem Customer Clients Distributors Competitors Suppliers * 资料来源: Unit of measure
  • 106. 3S-4S GBUTtem Skills Shared values Strategy Staff Structure Systems Style A coherent set of actions aimed at gaining a sustainable advantage over competition The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated The people in the organization, considered in terms of corporate demographics, not individual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and procedures through which things get done from day-to-day Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people * 资料来源: Unit of measure
  • 107. 2S-5S GBUTtem The way managers collectively behave with respect to use of time, attention, and symbolic actions The people in the organization, considered in terms of corporate demographics, not individual personalities The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get done from day to day A coherent set of actions aimed at gaining a sustainable advantage over competition Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Staff Systems Style Shared Values Structure Skills Strategy * 资料来源: Unit of measure
  • 108. BUSS PORTFOLIO GBUTtem Competitive position Low Medium High Product/market attractiveness Low Medium High * 资料来源: Unit of measure
  • 109. CHANGE BOARD GBUTtem Change vision Chief Executive Leadership groups Down the line External constitution * 资料来源: Unit of measure Commitment Conviction Courage Capability Individual activity Enabling devices
  • 110.
  • 111.
  • 112. MANUFACTURING STRATEGY GBUTtem Business Strategy Manufacturing Strategy Configuration Systems Research Focus Labor Policy Product Design Make vs. Buy Organization Process Design * 资料来源: Unit of measure
  • 113. PENTAGON GBUTtem Restructuring framework 1 5 4 3 2 * 资料来源: Unit of measure
  • 114. PRICE BENEFIT GBUTtem Benefit Price Competitive disadvantage Competitive advantage * 资料来源: Unit of measure
  • 115. SMILE CHART GBUTtem Appraise performance and prospects Develop strategy Redesign pivotal jobs Design the skill building process Assess change readiness Top down action programs Bottom up action programs 1 2 4 5 6 7 8 3 * 资料来源: Unit of measure
  • 116. STRAT GAMEBOARD GBUTtem 3. Create and pursue a unique advantage 2. Resegment the market to create a niche 4. Exploit unique advantage industrywide 1. Do more and better of the same When to compete * 资料来源: Unit of measure
  • 117. STRAT MANAGE GBUTtem Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage- ment Externally orientated planning Forecast based planning Budget planning Meet budget and schedule Predict the future Think strategically Create the future * 资料来源: Unit of measure
  • 118. TREE PRODUCTIVITY GBUTtem Selling margin Contribution Sales Selling rate Sales Available selling time Effectiveness Contribution Available selling time Productivity Contribution Total selling costs Efficiency Available selling time Total selling costs Utilization Available selling time Total sales time Support intensity Support costs Total selling costs Support leverage Total sales time Support costs * 资料来源: Unit of measure
  • 119. VALUE CREATION GBUTtem Maximize shareholder value Grow through cultural initiative Redeploy assets Improve core business performance Grow through acquisition and/or merger Adopt sound financing approach * 资料来源: Unit of measure
  • 120. VALUE SOURCES GBUTtem Real Perceived Client’s relative ability to extract value Corporate center skills Linkages between business units Financial ownership fit Industry restructure Internal controller Shared resources Transfer of capability Vertical integration Differences in tax position Existence of non-cases objectives Inefficiencies in financial markets Difference in valuation technique * 资料来源: Unit of measure
  • 121. GANTT10 GBUTtem <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> Header Text * 资料来源: Unit of measure
  • 122. GANTT15 GBUTtem Header Text ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## * 资料来源: Unit of measure
  • 123. LEFT TO RIGHT GBUTtem Text Text Text Text * 资料来源: Unit of measure
  • 124. STUDY OBJECTIVE GBUTtem Text Text Text Text Text Process objectives Text Sub-objectives * 资料来源: Unit of measure
  • 125. TOP DOWN GBUTtem Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 126. 2X2 GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 127. 2X2 CUBED GBUTtem Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 128. 2X2 EXTENDED GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 129. 2X2 TOWER GBUTtem Text Text Text Text Text Text * 资料来源: Unit of measure
  • 130. 3X3 GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 131. 3X3 EXTENDED GBUTtem Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源: Unit of measure
  • 132. DIFFRACTION GBUTtem Text Text * 资料来源: Unit of measure
  • 133. FLOW DOWN GBUTtem Text Text Text * 资料来源: Unit of measure
  • 134. PASS THROUGH GBUTtem Text Text * 资料来源: Unit of measure
  • 135. AREA GBUTtem Label 1 Label 2 Label 3 * 资料来源: Unit of measure
  • 136. BAR GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
  • 137. BAR 2 GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure * 资料来源: Unit of measure
  • 138. BAR BUTTED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
  • 139. BAR STACKED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 Series Series Series * 资料来源: Unit of measure
  • 140. BAR STACKED 100% GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 000 000 100%= Series Series Series * 资料来源: Unit of measure
  • 141. BUBBLE GBUTtem Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 * 资料来源: Unit of measure
  • 142. COLUMN GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
  • 143. COLUMN 2 GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure * 资料来源: Unit of measure
  • 144. COLUMN BUTTED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
  • 145. COLUMN STACKED GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Series Series Series Series 000 000 000 000 000 * 资料来源: Unit of measure
  • 146. COLUMN STACKED 100% GBUTtem Label 1 Label 2 Label 3 Label 4 Label 5 Series Series Series Series 100%= 000 000 000 000 000 * 资料来源: Unit of measure
  • 147. COMBO PIE SEGMENT COLUMN GBUTtem Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure 100% = 000 Series Series Series Series Label 1 * 资料来源: Unit of measure
  • 148. COST CURVE GBUTtem Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源: Unit of measure
  • 149. ARROWS GBUTtem * 资料来源: Unit of measure
  • 150. DISCLAIMERS CLIENT GBUTtem This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. * 资料来源: Unit of measure
  • 151. DISCLAIMERS INTERNAL GBUTtem This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. * 资料来源: Unit of measure
  • 152. DISCLAIMERS PRESENTATION GBUTtem This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. * 资料来源: Unit of measure
  • 153. LEGENDS GBUTtem * 资料来源: Unit of measure Legend Legend Legend
  • 154. McKINSEY LOGO GBUTtem * 资料来源: Unit of measure
  • 155. MISC GBUTtem   – * 资料来源: Unit of measure
  • 156. MOONS GBUTtem * 资料来源: Unit of measure Very attractive Average Very unattractive Very attractive Average Very unattractive
  • 157. STICKER GBUTtem ILLUSTRATIVE ESTIMATE * 资料来源: Unit of measure CONFIDENTIAL EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION PRELIMINARY DRAFT
  • 158. STICKER OTHER GBUTtem * 资料来源: Unit of measure CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE PRELIMINARY DRAFT PRELIMINARY ESTIMATE DISCUSSION DRAFT DISGUISED DRAFT FOR DISCUSSION SAMPLE BACKUP HYPOTHESIS STRAW MAN TO BE COMPLETED PROPOSED REVISED ROUGH ESTIMATE CONCEPTUAL
  • 159. WORLD MAP GBUTtem * 资料来源: Unit of measure

Editor's Notes

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