Sligo music


Published on held a social media workshop for musicians and promoters working in the area.

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Sligo music

  1. 1. Social Media 101 for Sligo Musicians <ul><li> </li></ul><ul><li>@sligomusic </li></ul>
  2. 2. Where to start... <ul><ul><li>Networking! </li></ul></ul><ul><ul><li>Introduce yourself </li></ul></ul><ul><ul><li>What do you play? In a band? Solo? </li></ul></ul>
  3. 4. About Sligo Music <ul><li>An initiative of Sligo Arts Service, Sligo Music is a new project that hopes to encourage and facilitate music making in Sligo . </li></ul><ul><li> is an initiative by  Sligo Arts Service , in partnership with , to attempt to deliver as comprehensive a listing of Sligo music as possible, all in one place. </li></ul><ul><li>The site is in the very earliest stages, and will change and grow over the coming months. </li></ul>
  4. 5. Sligo Music Online <ul><li> </li></ul><ul><li>Lists day by day gigs, concerts,festivals </li></ul><ul><li>Planner section lists events throughout the year </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>#sligomusic </li></ul>
  5. 7. Sligo Music Events <ul><li>Love Live Music Day April 8 th 2011 </li></ul><ul><li>Social Media Workshop August 13th 2011 </li></ul><ul><li>Industry Day – Date TBC Autumn 2011 </li></ul>
  6. 8. Social Media In Ireland <ul><li>Social Media In Ireland </li></ul><ul><li>[ ] </li></ul>
  7. 9. Social Media in Ireland* <ul><li>Facebook: 1,942,980 Irish profiles </li></ul><ul><li>800K check Facebook from their mobile </li></ul><ul><li>49% of the population over 15 years of age are on Facebook </li></ul><ul><li>385,000 people in Ireland have a Twitter account over the age of 15. *Stats courtesy of Neoworld May 2011 </li></ul>
  8. 10. Facebook.... for Musicians <ul><li>A Facebook Fan Page = maintain a professional presence on Facebook </li></ul><ul><li>Fanpage updates feed into your fans’ news feeds </li></ul><ul><li>When fans interact with your facebook page and activity, it also shows up in their news feed meaning your band/festival/organisation gets mentioned even more HOUSEKEEPING </li></ul><ul><li>You need a personal Profile to manage your Page </li></ul><ul><li>To create a page log on to : - click +Create Page button in right hand corner - select category ‘Artist, band or public figure’ </li></ul><ul><li>Graphics: make the most of Facebook profile images: </li></ul>
  9. 11. This is your wall!
  10. 12. Some tips for Facebook <ul><li>Secure your facebook url once you have 25+ fans Go to </li></ul><ul><li>Use this URL on posters/flyers/brochures. Ex: </li></ul><ul><li>Share the link! Invite your facebook friends to become fans. </li></ul><ul><li>Ask questions in your status and award your fans’ response </li></ul><ul><li>Create a Facebook Landing Page </li></ul><ul><li>Profile image dimensions: 180 x 540 </li></ul>
  11. 14. Share, share, share <ul><li>Content is King! </li></ul><ul><li>Facebook is popular because of all the shareable content, photos, videos, competitions, updates etc </li></ul><ul><li>Smart Phone user? Update your page on the go using the mobile app </li></ul>
  12. 15. Facebook Events <ul><li>Create events to promote gigs, concerts and festivals. </li></ul><ul><li>When fans rsvp, it feeds into their news stream </li></ul><ul><li>Add as much detail to the event, but don’t make it too long Bad Example: “Live Gig” Better Example: “Duane’s acoustic set at Furey’s Pub, Sligo” </li></ul><ul><li>Add address details so Facebook mobile users can ‘Check In’ </li></ul><ul><li>Give rewards - incentive your fans to check in and RSVP events </li></ul>
  13. 16. Applications to use on Facebook <ul><li>Owjo - The online store for Facebook and the Web </li></ul><ul><li>Bandpage - handy app that makes sharing your music via your page easy </li></ul><ul><li> popular music sharing platform that pushes your tracks to Facebook, handy for sharing tracks with bloggers too </li></ul>
  14. 17. Facebook Resources for Musicians <ul><li>Other Resources </li></ul><ul><li> </li></ul><ul><li>Amp Music Marketing Beginners Guide </li></ul><ul><li> </li></ul>
  15. 19. Twitter <ul><li>It’s a two way conversation </li></ul><ul><li>Use the @ sign and the username to tweet at somebody </li></ul><ul><li>Tweets are 140 characters long, be creative! </li></ul><ul><li>A retweet (RT) is simply forwarding on what somebody has tweeted </li></ul><ul><li>Hashtags categorise tweets - check #sligo or #sligomusic to see what we’re saying </li></ul><ul><li>Twitter lists are curated lists by users - check out Sligo Music lists Sligo Festivals / Venues / Promoters / Musicians </li></ul><ul><li>Link: </li></ul>
  16. 21. Twitter Housekeeping <ul><li>Under Settings: change the background - use a band image/flyer/poster </li></ul><ul><li>Under Profile: update your bio and web link </li></ul><ul><li>Follow other Sligo musicians, bloggers, music sites, reviewers, djs, festivals </li></ul><ul><li>Search for your band/festival people may have tweeted about you! </li></ul><ul><li>Follow lists that other users have created </li></ul><ul><li>Use the #sligomusic hashtag to tag your tweets </li></ul>
  17. 22. Twitter Resources <ul><li>Manage twitter on your desktop with programmes like Tweetdeck or Hootesuite </li></ul><ul><li> / </li></ul><ul><li>Manage Twitter on your smarthphone with apps like Twitter for iPhone, Tweetdeck, Echofon and Oosfor a </li></ul>
  18. 23. Bloggers Outreach <ul><li>Be specific : choose blogs which cover your genre of music. </li></ul><ul><li>Don’t just pitch to Irish bloggers, look abroad! </li></ul><ul><li>Target bloggers in locations you are playing. </li></ul><ul><li>Indie Rock Irish Bloggers include: m </li></ul>
  19. 24. What do bloggers want? <ul><li>It’s different for each one. </li></ul><ul><li>Most prefer individual emails </li></ul><ul><li>Do use platforms that host music and images and share these links with bloggers in emails to them. </li></ul><ul><li>Don’t clog up their inboxes with attachments like mp3s huge images or long press releases. </li></ul><ul><li>Further Resources: </li></ul>
  20. 25. First Music Contact / Breaking Tunes / Breaking Tunes <ul><li>First Music Contact - Hard Working Class Heros, Music for Ireland, Breaking Tunes </li></ul><ul><li>It’s a free information & advice resource for musicians at any career level, mostly in the popular music sector </li></ul><ul><li>FMC launched Breaking Tunes an Irish music website, allowing users to access artist profiles, music, photos and videos from the website and browse gig listings. </li></ul>
  21. 26. Breaking Tunes <ul><li>Breaking Tunes is an online music portal for Irish bands & artists aimed at & sent to the greater music industry & fans every month. You can register as a band to get noticed, register as Industry for free regular updates, or Search . </li></ul><ul><li>FMC also co-run the Hard Working Class Heroes Festival and run the Music From Ireland project which builds a brand around Irish bands at international music festivals including SXSW , Canadian Music Week and Popkomm. </li></ul>
  22. 27. Bandcamp <ul><li>Simple Platform for your music, like Myspace without the ‘social network’ aspect. </li></ul><ul><li>Share an album - put it up for sale/ free download </li></ul><ul><li>Tools to collect data such as : ‘Download this song for the price of an email address’ </li></ul><ul><li>Customize the page with your own artwork, videos, make music available in different formats. Example: </li></ul><ul><li>Very easy to embed albums or tracks on websites or blogs </li></ul>
  23. 29. Online listings <ul><li>Local online sources: [email_address] : : [email_address] : m </li></ul><ul><li>Create a group for these contacts in your email ‘PR Sligo‘ TIP: Always use the BCC field ! </li></ul>
  24. 30. Nationwide Online Listings <ul><li> - digital magazine publication </li></ul><ul><li> ( national and International Irish events) </li></ul><ul><li> listings for all entertainment events </li></ul><ul><li> - covering mostly indie music reviews and previews </li></ul>
  25. 31. Other sites.. <ul><li>Songkick - lets music fans be the first to know about a band’s latest tour dates, a ‘google alert’ for music </li></ul><ul><li> - follows what you listen to on your laptop/ipod and suggests bands and gigs you might like </li></ul><ul><li>SonicBids - promoters post gigs and can accept applications from bands </li></ul>
  26. 32. The Journal of Music <ul><li>The Journal of Music was founded by musician Toner Quinn </li></ul><ul><li>Currently in the process of developing the magazine into a digital publication. </li></ul><ul><li>Send press releases to [email_address] </li></ul>
  27. 33. That’s a wrap! <ul><li>Please fill out the Sligo Music Questionnaire, your feedback is invaluable. </li></ul><ul><li> </li></ul>
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