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Considerations to Make When Selecting a WCM System
 

Considerations to Make When Selecting a WCM System

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Presented as a part of FierceGovernment's webinar on 10/13/11 regarding the appropriateness of Open Source WCM in .gov sites. The focus of this talk is on the considerations one must make regardless ...

Presented as a part of FierceGovernment's webinar on 10/13/11 regarding the appropriateness of Open Source WCM in .gov sites. The focus of this talk is on the considerations one must make regardless of their bias for or against open source. Functional requirements are obvious, but this talk emphasized some of the non-functional factors.

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Considerations to Make When Selecting a WCM System Considerations to Make When Selecting a WCM System Presentation Transcript

  • Considerations To Make When Selecting A WCM System(Open Source or otherwise)
    Scott Liewehr
    Lead Analyst, WCM Practice at Outsell Gilbane Services
    @sliewehr | ScottL@gilbane.com
    10/13/11
  • So you want to go shopping...
    When one goes clothes shopping, they are looking for more than protection from the cold and a way to cover their body.
    They shop to fulfill an image. They are looking to blend in, to stick out, or maybe to dress a certain way for an event.
  • What experience are you trying to create?
    It’s about finding a system which aligns with your strategy and helps create the experience you want for your audience.
    When buying a WCM system, it’s not just about looking for a system to manage web content.
  • Important elements to consider when selecting a WCM system
    Enabling technology
    Aligned philosophy
    Inspiring trajectory
    Partnership mentality
  • Enabling technology
    Give me control
    Make it easier (not harder)
    Help me do it faster
    Tell me what I don’t know
    Help me improve over time
    These are your functional requirements
  • Aligned philosophy
    Customer service?
    Personalization?
    Channelization?
    Social?
    Globalization?
    Does the platform support your website’s strategic orientation?
  • Inspiring trajectory
    Innovative and strategic
    Agile response to market
    Transparent roadmap
    Stable and supportive
    Judge the platform with the next five years in mind
  • Partnership mentality
    Understands your needs
    Sets clear expectations
    “Gets” customer service
    Plays nicely with others
    Has a strong community
    Whether satisfied by the tech vendor or an integrator, these are critical
  • Open source WCM is great if...
    The product fits the bill (see Enabling Technology & Aligned Philosophy)
    It’s innovative & strategic
    Someone’s driving (Can you judge the roadmap?)
    It’s stable and well-tested
    Your team is ready for it
    You can call someone
  • If so, the rest is gravy...
    Low barrier to entry
    Benefit from others’ work
    Community support
    Customize to your heart’s desire
    Rapid problem resolution
    Easy integration
    Pay only for services and support