Considerations to Make When Selecting a WCM System

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Presented as a part of FierceGovernment's webinar on 10/13/11 regarding the appropriateness of Open Source WCM in .gov sites. The focus of this talk is on the considerations one must make regardless of their bias for or against open source. Functional requirements are obvious, but this talk emphasized some of the non-functional factors.

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Considerations to Make When Selecting a WCM System

  1. 1. Considerations To Make When Selecting A WCM System(Open Source or otherwise)<br />Scott Liewehr<br />Lead Analyst, WCM Practice at Outsell Gilbane Services<br />@sliewehr | ScottL@gilbane.com<br />10/13/11<br />
  2. 2. So you want to go shopping...<br />When one goes clothes shopping, they are looking for more than protection from the cold and a way to cover their body.<br />They shop to fulfill an image. They are looking to blend in, to stick out, or maybe to dress a certain way for an event.<br />
  3. 3. What experience are you trying to create?<br />It’s about finding a system which aligns with your strategy and helps create the experience you want for your audience.<br />When buying a WCM system, it’s not just about looking for a system to manage web content.<br />
  4. 4. Important elements to consider when selecting a WCM system<br />Enabling technology<br />Aligned philosophy<br />Inspiring trajectory<br />Partnership mentality<br />
  5. 5. Enabling technology<br />Give me control<br />Make it easier (not harder)<br />Help me do it faster<br />Tell me what I don’t know<br />Help me improve over time<br />These are your functional requirements<br />
  6. 6. Aligned philosophy<br />Customer service?<br />Personalization?<br />Channelization?<br />Social?<br />Globalization?<br />Does the platform support your website’s strategic orientation?<br />
  7. 7. Inspiring trajectory<br />Innovative and strategic<br />Agile response to market<br />Transparent roadmap<br />Stable and supportive<br />Judge the platform with the next five years in mind<br />
  8. 8. Partnership mentality<br />Understands your needs<br />Sets clear expectations<br />“Gets” customer service<br />Plays nicely with others<br />Has a strong community<br />Whether satisfied by the tech vendor or an integrator, these are critical<br />
  9. 9. Open source WCM is great if...<br />The product fits the bill (see Enabling Technology & Aligned Philosophy)<br />It’s innovative & strategic<br />Someone’s driving (Can you judge the roadmap?)<br />It’s stable and well-tested<br />Your team is ready for it<br />You can call someone <br />
  10. 10. If so, the rest is gravy...<br />Low barrier to entry<br />Benefit from others’ work<br />Community support <br />Customize to your heart’s desire<br />Rapid problem resolution<br />Easy integration<br />Pay only for services and support<br />

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