Anthony Pappas - MoDev UX Presentation - 2014

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Anthony Pappas - MoDev UX Presentation - 2014

  1. 1. THE FUTURE
 OF BUSINESS: THE RISE OF MOBILE-CENTRIC COMPANIES COMPANYA ANTHONYPAPPAS | @anthonyvpappas PRESIDENT PAPPASGROUP-ADMICOMPANY
  2. 2. THE WORLD HAS BECOME
 HYPER-CONNECTED
  3. 3. MOBILITY IS TRANSFORMING EVERYTHING INCLUDING BUSINESS
  4. 4. CONSUMERS HAVE THE ABILITY TO ENGAGE WHEREVER AND WHENEVER THEY WANT
  5. 5. EMPLOYEES NOW PLAY A CRITICAL ROLE, TRANSFORMING THE CUSTOMER EXPERIENCE.
  6. 6. THERE’S AN OPPORTUNITY FOR BUSINESSES TO ENGAGE WITH PEOPLE LIKE NEVER BEFORE
  7. 7. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY EXAMPLES 7
  8. 8. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY8 WAITING IN LINE EASY-CHECKOUT
  9. 9. CABS COME TO MEHAILING A CAB
  10. 10. NOT KNOWING CONSTANT STATUS
  11. 11. BUT DELIVERING ON THESE EXPERIENCES CAN BE CHALLENGING
  12. 12. _06.02.14 EXISTING APPROACHES 12
  13. 13. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ TYPICALLYREQUIRESMANY INTERNALTEAMS... PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
  14. 14. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ MANAGINGMANY COMPANIES/AGENCIES... PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
  15. 15. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ WHOSPECIALIZEIN DISPARATEEXPERTISE PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
  16. 16. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ ANDDON’TCOMMUNICATE WITHONEANOTHER PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
  17. 17. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY COMPLICATED& NOT EFFICIENT.! WENEEDABETTERWAY….
  18. 18. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC WEBELIEVEYOUNEEDTOTHINK HOLISTICALLYABOUTTHEEXPERIENCE
  19. 19. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  20. 20. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  21. 21. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  22. 22. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  23. 23. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  24. 24. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
  25. 25. 6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY INTEGRATEDENDTOENDMOBILITY
  26. 26. _Wearables _Internet of Things _Machine-to-Machine _Startups/Innovations _Data Monetization _Customer Loyalty & LTV _Enterprise Mobility _In-store Experiences _Samsung Knox CENTERED AROUND PRACTICE AREAS
  27. 27. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY WHY? 27
  28. 28. Theglobalenterprisemobility marketwillrakein$140billion
 ayearby2020. ! In2013,itwas$71.93billion. http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/ http://www.prweb.com/releases/bring-your-own-device/byod-market/prweb11760419.htm
  29. 29. ofCIOsandIT professionalsbelieve mobilitywillimpacttheir businessasmuchor morethantheinternet didinthe1990s. http://www.xcubelabs.com/enterprise-mobility-infographic.php 67%
  30. 30. http://www.appcelerator.com.s3.amazonaws.com/enterprisesurvey/index.html Enterpriseappsareon therisewithplansforan enterprisestores. recognizethepriorityof userexperienceinevery kindofapp. 88%
  31. 31. http://www.cioinsight.com/it-strategy/application-development/slideshows/app-testing-now-consumes-a-quarter-of-it- budget.html/?kc=CIOQUICKNL10012013FEA1&dni=81320402&rni=21950005 oforganizationswill spendatleast $500,000onmobility projectsoverthenext 12to18months 45%
  32. 32. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY32 Tabletsovertook saleofPC’s http://adage.com/article/digitalnext/time-shift-focus-mobile-mobility/291347/
  33. 33. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY WHAT THIS WILL MEAN FOR UX? 33
  34. 34. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY ! NOTJUST THE INTERFACE.(UX) THEENTIRE EXPERIENCE.(CX) 34
  35. 35. HISTORICALLY - INTERFACE uxDESIGNER DESIGNER
  36. 36. uxDESIGNER DESIGNER TECH MEDIA STRATEGISTCLIENT ANALYST CONTENT TODAY - EXPERIENCE CLIENT 3RD PARTY
  37. 37. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY37 UXWILLNEED
 TOHAVEABROADER KNOWLEDGEOF
 BUSINESSPROCESSES
  38. 38. _06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY INSHORT MOBILE-CENTRIC COMPANIESWILLHAVE SIGNIFICANT OPPORTUNITIESTO REINVENTBUSINESS &UXWILLPLAYAKEYROLE 38
  39. 39. THANK YOU! ANTHONY PAPPAS, PRESIDENT PAPPAS GROUP - A DMI COMPANY @anthonyvpappas @pappasgroup apappas@pappasgroup.com COMPANYA

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