Mobile Software Development<br />from 2008 to 2011<br />Sven Kirsimäe<br />sven@momoestonia.com<br />
About me	<br />Head of Mobile Development at Reach-U/Regio<br />Maps and LBS provider in Baltics<br />Reaching ~200 000 00...
The Renaissance period<br />2005-2009<br />The final acts<br />
Smartphones 2008 (admob)<br />Sven Kirsimäe<br />
Smartphones 2008 (admob)<br />Sven Kirsimäe<br />
Smartphone OS 2008 (admob)<br />Sven Kirsimäe<br />
Smartphone OS 2008 (admob)<br />Sven Kirsimäe<br />
Market state 2008 highlights<br />India & Africa: 80+% Nokia (Symbian)<br />SonyEricsson & Samsung follow the lead<br />Mo...
The challenges 2008 and ...<br />Heavy fragmentation and learning-curve still present<br />J2ME, Symbian<br />iOSseems to ...
The Industrial Revolution era<br />2010-1014<br />The first act<br />
Smartphones 2008-2011<br />Sven Kirsimäe<br />
Smartphone OS 2008-2011<br />Sven Kirsimäe<br />
Smarphone usage breakdown<br />Sven Kirsimäe<br />
Looking back at 2010 (US/EU5/WW)<br />Media hypes(Apple-syndrome)<br />~84% smarts don’t have one!<br />This makes ~96% WW...
Dev platforms used till 2011<br />
Disparitybetween devices and applications<br />One would expect that the platforms deployed on thelargestnumber of devices...
The challenges 2011 and ...<br />New formfactors<br />already ~40 tablets on the market<br />SIM-enabled e-bookreaders, PC...
At the same time in Estonia<br />Skype releases disruptive mobile client<br />J2ME, iPhone and Android<br />Some small loc...
Thank You!<br />Sven Kirsimäe<br />sven@kirsimae.com<br />
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Mobile Software Development Overview from 2008-2011

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Overview of mobile software development from 2008 to 2011. Presentation given at "Mobile Software Development - 3 years later" event on 04.04.11 in Tallinn (http://www.momoestonia.com/2011/04/thank-you-for-great-event-mobile.html) and with this updated version at "Mobile Software Development" event on 23.05.11 in Vilnius (http://mobiluspirmadienis.lt/events/detailed/30).

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Transcript of "Mobile Software Development Overview from 2008-2011"

  1. 1. Mobile Software Development<br />from 2008 to 2011<br />Sven Kirsimäe<br />sven@momoestonia.com<br />
  2. 2. About me <br />Head of Mobile Development at Reach-U/Regio<br />Maps and LBS provider in Baltics<br />Reaching ~200 000 000 mobile clients WW<br />http://reach-u.com/<br />Mobile SW dev at Playtech 2005-2009<br />Mobile games for 600+ JME models<br />Co-Founder of Mobile Monday Estonia<br />http://www.momoestonia.com<br />Sven Kirsimäe<br />
  3. 3. The Renaissance period<br />2005-2009<br />The final acts<br />
  4. 4. Smartphones 2008 (admob)<br />Sven Kirsimäe<br />
  5. 5. Smartphones 2008 (admob)<br />Sven Kirsimäe<br />
  6. 6. Smartphone OS 2008 (admob)<br />Sven Kirsimäe<br />
  7. 7. Smartphone OS 2008 (admob)<br />Sven Kirsimäe<br />
  8. 8. Market state 2008 highlights<br />India & Africa: 80+% Nokia (Symbian)<br />SonyEricsson & Samsung follow the lead<br />Mostly low-end non-smartphone devices<br />Smartphone traffic ~25% WW<br />iPhone traffic ~25% from smartphones WW<br />Mobile OS WW share changes<br />iOS +30%<br />Symbian -20%<br />RIM, Win Mobile, Palm -10%<br />Sven Kirsimäe<br />
  9. 9. The challenges 2008 and ...<br />Heavy fragmentation and learning-curve still present<br />J2ME, Symbian<br />iOSseems to be pushing hard<br />The best app distribution-model seen so far<br />Will it hold?Others?<br />Android platform is looking „geeky“ promising<br />will it becom popular?<br />Apps, apps, apps, apps, apps...<br />mobile web will die out?<br />Distribution channels<br />Operators: US<br />OEMs emerging:Nokia OVI, Apple, RIM<br />Private: GetJar, Handago<br />Operators opening up?<br />traffic vs. service<br />Open-sourcing OSes<br />Android<br />Symbian<br />Value in mobile SW development is „gettin’ serious“<br />Sven Kirsimäe<br />
  10. 10. The Industrial Revolution era<br />2010-1014<br />The first act<br />
  11. 11. Smartphones 2008-2011<br />Sven Kirsimäe<br />
  12. 12. Smartphone OS 2008-2011<br />Sven Kirsimäe<br />
  13. 13. Smarphone usage breakdown<br />Sven Kirsimäe<br />
  14. 14. Looking back at 2010 (US/EU5/WW)<br />Media hypes(Apple-syndrome)<br />~84% smarts don’t have one!<br />This makes ~96% WW subs!<br />80% feature-phones shipped in 2010 WW! <br />~6 billion mobile subs WW<br />Attractive for J2ME/S40/S60(?)<br />China / India moving in fast<br />The largest markets in the world<br />ZTE, Huawei establishing in WE<br />China ~800m ; India ~600m<br />300m new subscribers in 2010<br />+30% points on app downloads <br />Mobile media usage<br />US 47% of subscribers: +8%/y<br />EU5 37% of subscribers: +7%/y<br />(Japan ~75% of subscribers)<br />Main reasons<br />3G and Unlimited dataplans<br />~30% US; ~10% EU5<br />Smartphone adoption of full web browsing devices<br />~50% US (+46%); ~61% EU5 (+28%)<br />~90% are Internet-ready phones<br />Touchscreen smartphones dominate WW ~60%<br />Keyboard: ~27%<br />Sven Kirsimäe<br />
  15. 15. Dev platforms used till 2011<br />
  16. 16. Disparitybetween devices and applications<br />One would expect that the platforms deployed on thelargestnumber of devices would have the biggest number of applications.<br />
  17. 17. The challenges 2011 and ...<br />New formfactors<br />already ~40 tablets on the market<br />SIM-enabled e-bookreaders, PCs, ...<br />Always connected devices<br />Mobile Cloud / Role of operators<br />3G network overload – will LTE/4G save us?<br />Developer bias<br />Developers mindshare migration between the platforms<br />Learning-curve and efficiency<br />Platformconcurrency<br />War-of-giants and markets<br />Apple and/or Android?<br />Open vsclosed <br />Google restricting Android customizations<br />Nokia/Windows and/or HParesleeping dragons?<br />Marketingchannels<br />Platform penetration matters<br />Mobile apps bubble (?)<br />Discovery bottleneck<br />Fragmented mobile web<br />Vertical ecosystems prevail (?)<br />Sven Kirsimäe<br />
  18. 18. At the same time in Estonia<br />Skype releases disruptive mobile client<br />J2ME, iPhone and Android<br />Some small local players become big<br />LTE/4G reaches Estonia 2011<br />EMT 4G, expensive, 2015 releases some additional MHz<br />E-Voting<br />2007 -> 2011: 5.5% -> 24.3%<br />Mobile-ID: 2011 -> ~2%<br />Mobile Monday Estonia is still rockin’! <br />Sven Kirsimäe<br />
  19. 19. Thank You!<br />Sven Kirsimäe<br />sven@kirsimae.com<br />

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