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how to brand like aROCK STAR                BY SLIDES THAT ROCK
At SLides That Rock,music is part of our DNA.
SO WE GOT REALLYEXCITED WHEN WEFOUND THIS BOOK!
3    THINGS WE LEARNeD ABOUT    rock star    branding!
STAND OUT1
KISS
KISS IS DIFFERENT        IS NOT THE BEST
MAKEUP, PYROTECHNICS AND ALTER-EGOS
THEY STAND OUT!
IN 1983 KISS REMOVED THE MAKEUP
KISS              Mötley CrüeJUST ANoTHER ROCK BAND WITH LONG HAIR
KISS WAS NO LONGER UNIQUE. FANS LEFT.
BUT KISS CAME BACK - WITH MAKEUP!
NOW ON TOUR - WITH Mötley Crüe!
BEING ‘THE BEST’ IS SUBJECTIVE
BEING UNIQUE IS NOT
STAND OUT AND ATTRACT!
MINI COOPER
BE CONSIsTENT2
AC*DC
GREATNESS STARTS WITH A CLEAR ANDCONSISTENT IDENTITY
since 1974 AC*DC HAS BEEN ABOUT ONE THING
ROCK’N’ROLL
20 ROCK   OF THEIR SONG TITLES   CONTAIN THE WORD
ANGUS YOUNG HAS ALWAYS PERFORMED INSCHOOL UNIFORM AND PLAYED THE GIBSON SG
ALL THEIR ALBUMS Have AC*DCWRITTEN IN THE SAME FONT (SQUEALER)
CLEAR CONSISTENT IDENTITY!
MCDONALDS
BUILD A TRIBE3
JIMMY BUFFETT
IT’S MUCH MORE THAN MUSIC.IT’S A LIFESTYLE!
THE CAREFREE LIFEON A TROPICAL BEACH
FUELED BY MARGARITAS, MUSIC AND SUNSHINE
JIMMY BUFFETT GAVE UP CONTROL AND LET HIS FANS BUILD A TRIBE
PARROT HEADS
LOCAL CHAPTERS
CONVENTIONS
EVEN A GAME ON FACEBOOK
BUILD A TRIBE! Fans recruit fans
HARLEY DAVIDSON
3    THINGS WE LEARNeD ABOUT    rock star    branding!
1. STAND OUT2. BE CONSISTENT3. BUILD A TRIBE
YOU WILL FINDMORE AWESOME STUFF    IN THE BOOK.
THE AUTHOR, STEVEJONES, DID NOT ASK OR  PAY US TO DO THIS   PRESENTATION.   WE JUST THINK  THE BOOK ROCKS!
NOW GO  ROCK  YOUR BRAND!BY SLIDES THAT ROCK
PHOTO CREDITSIN THIS PRESENTation we have used a number of ROCK STAR photos where we have not been able to determine the a...
SLIDES        that rockwww.slidesthatrock.com   @slidesthatrock
ROCK STAR BRANDING
ROCK STAR BRANDING
ROCK STAR BRANDING
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ROCK STAR BRANDING

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ROCK STAR BRANDING! What we learned from the awesome book 'Brand Like A Rock Star' (Steve Jones).
Be inspired by AC/DC, KISS and Jimmy Buffett.

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Transcript of "ROCK STAR BRANDING"

  1. 1. how to brand like aROCK STAR BY SLIDES THAT ROCK
  2. 2. At SLides That Rock,music is part of our DNA.
  3. 3. SO WE GOT REALLYEXCITED WHEN WEFOUND THIS BOOK!
  4. 4. 3 THINGS WE LEARNeD ABOUT rock star branding!
  5. 5. STAND OUT1
  6. 6. KISS
  7. 7. KISS IS DIFFERENT IS NOT THE BEST
  8. 8. MAKEUP, PYROTECHNICS AND ALTER-EGOS
  9. 9. THEY STAND OUT!
  10. 10. IN 1983 KISS REMOVED THE MAKEUP
  11. 11. KISS Mötley CrüeJUST ANoTHER ROCK BAND WITH LONG HAIR
  12. 12. KISS WAS NO LONGER UNIQUE. FANS LEFT.
  13. 13. BUT KISS CAME BACK - WITH MAKEUP!
  14. 14. NOW ON TOUR - WITH Mötley Crüe!
  15. 15. BEING ‘THE BEST’ IS SUBJECTIVE
  16. 16. BEING UNIQUE IS NOT
  17. 17. STAND OUT AND ATTRACT!
  18. 18. MINI COOPER
  19. 19. BE CONSIsTENT2
  20. 20. AC*DC
  21. 21. GREATNESS STARTS WITH A CLEAR ANDCONSISTENT IDENTITY
  22. 22. since 1974 AC*DC HAS BEEN ABOUT ONE THING
  23. 23. ROCK’N’ROLL
  24. 24. 20 ROCK OF THEIR SONG TITLES CONTAIN THE WORD
  25. 25. ANGUS YOUNG HAS ALWAYS PERFORMED INSCHOOL UNIFORM AND PLAYED THE GIBSON SG
  26. 26. ALL THEIR ALBUMS Have AC*DCWRITTEN IN THE SAME FONT (SQUEALER)
  27. 27. CLEAR CONSISTENT IDENTITY!
  28. 28. MCDONALDS
  29. 29. BUILD A TRIBE3
  30. 30. JIMMY BUFFETT
  31. 31. IT’S MUCH MORE THAN MUSIC.IT’S A LIFESTYLE!
  32. 32. THE CAREFREE LIFEON A TROPICAL BEACH
  33. 33. FUELED BY MARGARITAS, MUSIC AND SUNSHINE
  34. 34. JIMMY BUFFETT GAVE UP CONTROL AND LET HIS FANS BUILD A TRIBE
  35. 35. PARROT HEADS
  36. 36. LOCAL CHAPTERS
  37. 37. CONVENTIONS
  38. 38. EVEN A GAME ON FACEBOOK
  39. 39. BUILD A TRIBE! Fans recruit fans
  40. 40. HARLEY DAVIDSON
  41. 41. 3 THINGS WE LEARNeD ABOUT rock star branding!
  42. 42. 1. STAND OUT2. BE CONSISTENT3. BUILD A TRIBE
  43. 43. YOU WILL FINDMORE AWESOME STUFF IN THE BOOK.
  44. 44. THE AUTHOR, STEVEJONES, DID NOT ASK OR PAY US TO DO THIS PRESENTATION. WE JUST THINK THE BOOK ROCKS!
  45. 45. NOW GO ROCK YOUR BRAND!BY SLIDES THAT ROCK
  46. 46. PHOTO CREDITSIN THIS PRESENTation we have used a number of ROCK STAR photos where we have not been able to determine the actual owner. We HONOR and respect THEse UNKNOWN PHOTOGRAPHERS for theIR AWESOME WORK. By using these images, we might very well have F*cked up and BROKen a few copyright laws. We do not want THE FBI or hellsangels to show up at our house. if we have messed up your life by using your photo, let us know. RESPECT.
  47. 47. SLIDES that rockwww.slidesthatrock.com @slidesthatrock
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