How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure
BLUE LOBSTER
Are you a startup?
Are you looking
for investors?
Here is how
to build
your pitch
Inspired by…
Brian Cohen
@brianscohen
New York Angels
Dave McClure
@davemcclure
500 Startups
12 STEPS TO
WINNING YOUR
PITCH!
11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
...
We have used Apple
and the original
iPhone launch to
illustrate the 12 steps.
We realize Apple was
not a startup in 2007
b...
Imagine this
is 2007 and
Steve is
pitching to
investors.
12 STEPS TO
WINNING YOUR
PITCH!
12 STEPS TO
WINNING YOUR
PITCH!WITH STEVE JOBS
Apple
Steve Jobs, CEO
1a
Apple reinvents the phone
1b
The Problem
The ‘not so smart’ smart phones
2
Fixed Buttons Baby SoftwareHard to use
The Solution
iPhone
3a
iPod Phone Internet
3b
The Solution
“Three in One”
3c
Product Demo
4a
Market Size
How big is the market (really)?
Customer Demographics
18-45 years old, Tech Savvy Design Lovers
4b
Market Size
Who are we targeting?
Business Model
How will we make money?
Design
(Innovative)
Sell
(High Price)
Make
(Low Cost)
5
One Button Multi-Touch OS X
X
6
Proprietary Tech
What advantages do we have?
Blackberry Nokia Palm
7a
Competition
Who are they? How are we different?
Smart
Easy
to
use
Hard
to
use
Not so smart
Moto Q
E62
Treo
Cell
Phones
iPhone
7b
Online PartnersRetail Marketing
Marketing Plan
How will we reach our customers?
8
Steve
CEO
Tim
COO
Jony
Design
Ron
Retail
9
Management Team
What’s our experience and expertise?
Traction
What have we achieved so far?
Product
Ready
Partners in
25 Countries
197 Apple
Stores
10
Financials
What are we expecting?
0
750
1500
2250
3000
2007 2008 2009 2010
US$ Millions
11
iPhone
iPhone 2
iPhone 3
iPhone...
Funding
How much money do we need?
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
$300 Mill
12
Funding
How much money do we need?
$500 Mill
How much are
we raising?
How much have
we raised?
How will we spend
the money...
iPhone
Apple reinvents the phone
12 STEPS TO
WINNING YOUR
PITCH!
11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
...
One More Thing…
Testimonials Rock!
The iPhone is the
best thing since
Windows.
Bill Gates
The iPhone is the
best thing since
Windows.
Bill Gates
(We made that up)
How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure
BLUE LOBSTER
Pitch to Win. We help you get picked.
www.bluelobster.co A Slides That Rock Company
BLUE LOBSTER
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How To Pitch An Angel

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Are you looking for investors? How to pitch an angel (VC or others who have money). Inspired by Brian Cohen and Dave McClure.

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How To Pitch An Angel

  1. 1. How to Pitch an Angel Inspired by Brian Cohen and Dave McClure BLUE LOBSTER
  2. 2. Are you a startup?
  3. 3. Are you looking for investors?
  4. 4. Here is how to build your pitch
  5. 5. Inspired by…
  6. 6. Brian Cohen @brianscohen New York Angels
  7. 7. Dave McClure @davemcclure 500 Startups
  8. 8. 12 STEPS TO WINNING YOUR PITCH!
  9. 9. 11 The Context1 The PROBLEM2 The Solution3 Market Size4 Business Model5 7 8 9 10 Competition Marketing Plan Team Traction Financials 6 Proprietary Tech 12 Funding
  10. 10. We have used Apple and the original iPhone launch to illustrate the 12 steps. We realize Apple was not a startup in 2007 but the iPhone was at least a revolution. (all numbers are fictional)
  11. 11. Imagine this is 2007 and Steve is pitching to investors.
  12. 12. 12 STEPS TO WINNING YOUR PITCH!
  13. 13. 12 STEPS TO WINNING YOUR PITCH!WITH STEVE JOBS
  14. 14. Apple Steve Jobs, CEO 1a
  15. 15. Apple reinvents the phone 1b
  16. 16. The Problem The ‘not so smart’ smart phones 2 Fixed Buttons Baby SoftwareHard to use
  17. 17. The Solution iPhone 3a
  18. 18. iPod Phone Internet 3b The Solution “Three in One”
  19. 19. 3c Product Demo
  20. 20. 4a Market Size How big is the market (really)?
  21. 21. Customer Demographics 18-45 years old, Tech Savvy Design Lovers 4b Market Size Who are we targeting?
  22. 22. Business Model How will we make money? Design (Innovative) Sell (High Price) Make (Low Cost) 5
  23. 23. One Button Multi-Touch OS X X 6 Proprietary Tech What advantages do we have?
  24. 24. Blackberry Nokia Palm 7a Competition Who are they? How are we different?
  25. 25. Smart Easy to use Hard to use Not so smart Moto Q E62 Treo Cell Phones iPhone 7b
  26. 26. Online PartnersRetail Marketing Marketing Plan How will we reach our customers? 8
  27. 27. Steve CEO Tim COO Jony Design Ron Retail 9 Management Team What’s our experience and expertise?
  28. 28. Traction What have we achieved so far? Product Ready Partners in 25 Countries 197 Apple Stores 10
  29. 29. Financials What are we expecting? 0 750 1500 2250 3000 2007 2008 2009 2010 US$ Millions 11 iPhone iPhone 2 iPhone 3 iPhone 4
  30. 30. Funding How much money do we need? 12
  31. 31. Funding How much money do we need? $500 Mill How much are we raising? 12
  32. 32. Funding How much money do we need? $500 Mill How much are we raising? How much have we raised? $300 Mill 12
  33. 33. Funding How much money do we need? $500 Mill How much are we raising? How much have we raised? How will we spend the money? $300 Mill Production $300 Mill Marketing $200 Mill 12
  34. 34. iPhone Apple reinvents the phone
  35. 35. 12 STEPS TO WINNING YOUR PITCH!
  36. 36. 11 The Context1 The PROBLEM2 The Solution3 Market Size4 Business Model5 7 8 9 10 Competition Marketing Plan Team Traction Financials 6 Proprietary Tech 12 Funding
  37. 37. One More Thing…
  38. 38. Testimonials Rock!
  39. 39. The iPhone is the best thing since Windows. Bill Gates
  40. 40. The iPhone is the best thing since Windows. Bill Gates (We made that up)
  41. 41. How to Pitch an Angel Inspired by Brian Cohen and Dave McClure BLUE LOBSTER
  42. 42. Pitch to Win. We help you get picked. www.bluelobster.co A Slides That Rock Company BLUE LOBSTER
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