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Damn Good Advice

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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.

Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.

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    Damn Good Advice Damn Good Advice Presentation Transcript

    • BYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois)
    • GeorgeLois AdvertisingMaster
    • GeorgeLoisisoneofourheroesandhereisour favoriteadvicefromtheDamnGoodAdvicebook.
    • WebelieveGeorge’s adviceisnotonly relevantforthe advertisingindustry butforpeoplewho generallywantto changetheworld!
    • OUR10FAVORITES DAMNGOODADVICE
    • Creativitycansolve almostanyproblem- thecreativeact, thedefeatofhabit byoriginality, overcomeseverything.
    • ALWAYSGOFORTHE BIGIDEA!
    • GettingaBig Ideaisnotan actof inspiration,but ratheroneof discovery.
    • Anygreat creativeidea shouldstun momentarily- itshould seemtobe outrageous.
    • Teamworkmightworkincreatingan Amishbarn,butitcan’tcreateaBigIdea.
    • Atrulygreatad campaignisdrivenbya BigIdeathatcontains: 1.Amemorableslogan! 2.Amemorablevisual!
    • Ifittakesmorethan threesentences toexplainyour entrepreneurialidea tothemoneyguys, it’snotaBigIdea!
    • AlwaysdothreethingswhenyoupresentaBigIdea: 1.Tellwhattheyaregoingtosee. 2.Showittothem. 3.Tellthem,dramatically,whattheyjustsaw.
    • Advertisingislikepoisongas.Itshould bringtearstoyoureyes,unhingeyour nervoussystem,andknockyouout.
    • Yourportfolioshould IGNITE, PROVOKE, SHOCK, KICKASS.
    • OUR10FAVORITES DAMNGOODADVICE
    • NOWWHAT’SYOUR BIGIDEA?
    • ONEMORETHING
    • Ifyou’rereadingthisandyou’reapproaching50 yearsofage,rememberthatoaktreesdonot produceacornsuntiltheyare50yearsold.
    • GeorgeLois www.georgelois.com
    • PHOTOCREDITS Inthispresentationwehaveuseda numberofGEORGELOISphotoswherewe havenotbeenabletodeterminethe actualowner. Wehonorandrespecttheseunknown photographersfortheirawesomework. Byusingtheseimages,wemightvery wellhavef*ckedupandbrokenafew copyrightlaws.WedonotwanttheFBI orHellsAngelstoshowupatourhouse. ifwehavemessedupyourlifebyusing yourphoto,letusknow. RESPECT.
    • DESIGNBYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois) QUOTESBYGEORGELOIS