BYSLIDESTHATROCK
DAMN
GOOD
ADVICE(fromGeorgeLois)
GeorgeLois
AdvertisingMaster
GeorgeLoisisoneofourheroesandhereisour
favoriteadvicefromtheDamnGoodAdvicebook.
WebelieveGeorge’s
adviceisnotonly
relevantforthe
advertisingindustry
butforpeoplewho
generallywantto
changetheworld!
OUR10FAVORITES
DAMNGOODADVICE
Creativitycansolve
almostanyproblem-
thecreativeact,
thedefeatofhabit
byoriginality,
overcomeseverything.
ALWAYSGOFORTHE
BIGIDEA!
GettingaBig
Ideaisnotan
actof
inspiration,but
ratheroneof
discovery.
Anygreat
creativeidea
shouldstun
momentarily-
itshould
seemtobe
outrageous.
Teamworkmightworkincreatingan
Amishbarn,butitcan’tcreateaBigIdea.
Atrulygreatad
campaignisdrivenbya
BigIdeathatcontains:
1.Amemorableslogan!
2.Amemorablevisual!
Ifittakesmorethan
threesentences
toexplainyour
entrepreneurialidea
tothemoneyguys,
it’snotaBigIdea!
AlwaysdothreethingswhenyoupresentaBigIdea:
1.Tellwhattheyaregoingtosee.
2.Showittothem.
3.Tellthem,dramatically,whattheyju...
Advertisingislikepoisongas.Itshould
bringtearstoyoureyes,unhingeyour
nervoussystem,andknockyouout.
Yourportfolioshould
IGNITE,
PROVOKE,
SHOCK,
KICKASS.
OUR10FAVORITES
DAMNGOODADVICE
NOWWHAT’SYOUR
BIGIDEA?
ONEMORETHING
Ifyou’rereadingthisandyou’reapproaching50
yearsofage,rememberthatoaktreesdonot
produceacornsuntiltheyare50yearsold.
GeorgeLois
www.georgelois.com
PHOTOCREDITS
Inthispresentationwehaveuseda
numberofGEORGELOISphotoswherewe
havenotbeenabletodeterminethe
actualowner.
Weho...
DESIGNBYSLIDESTHATROCK
DAMN
GOOD
ADVICE(fromGeorgeLois)
QUOTESBYGEORGELOIS
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Damn Good Advice

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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.

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Damn Good Advice

  1. 1. BYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois)
  2. 2. GeorgeLois AdvertisingMaster
  3. 3. GeorgeLoisisoneofourheroesandhereisour favoriteadvicefromtheDamnGoodAdvicebook.
  4. 4. WebelieveGeorge’s adviceisnotonly relevantforthe advertisingindustry butforpeoplewho generallywantto changetheworld!
  5. 5. OUR10FAVORITES DAMNGOODADVICE
  6. 6. Creativitycansolve almostanyproblem- thecreativeact, thedefeatofhabit byoriginality, overcomeseverything.
  7. 7. ALWAYSGOFORTHE BIGIDEA!
  8. 8. GettingaBig Ideaisnotan actof inspiration,but ratheroneof discovery.
  9. 9. Anygreat creativeidea shouldstun momentarily- itshould seemtobe outrageous.
  10. 10. Teamworkmightworkincreatingan Amishbarn,butitcan’tcreateaBigIdea.
  11. 11. Atrulygreatad campaignisdrivenbya BigIdeathatcontains: 1.Amemorableslogan! 2.Amemorablevisual!
  12. 12. Ifittakesmorethan threesentences toexplainyour entrepreneurialidea tothemoneyguys, it’snotaBigIdea!
  13. 13. AlwaysdothreethingswhenyoupresentaBigIdea: 1.Tellwhattheyaregoingtosee. 2.Showittothem. 3.Tellthem,dramatically,whattheyjustsaw.
  14. 14. Advertisingislikepoisongas.Itshould bringtearstoyoureyes,unhingeyour nervoussystem,andknockyouout.
  15. 15. Yourportfolioshould IGNITE, PROVOKE, SHOCK, KICKASS.
  16. 16. OUR10FAVORITES DAMNGOODADVICE
  17. 17. NOWWHAT’SYOUR BIGIDEA?
  18. 18. ONEMORETHING
  19. 19. Ifyou’rereadingthisandyou’reapproaching50 yearsofage,rememberthatoaktreesdonot produceacornsuntiltheyare50yearsold.
  20. 20. GeorgeLois www.georgelois.com
  21. 21. PHOTOCREDITS Inthispresentationwehaveuseda numberofGEORGELOISphotoswherewe havenotbeenabletodeterminethe actualowner. Wehonorandrespecttheseunknown photographersfortheirawesomework. Byusingtheseimages,wemightvery wellhavef*ckedupandbrokenafew copyrightlaws.WedonotwanttheFBI orHellsAngelstoshowupatourhouse. ifwehavemessedupyourlifebyusing yourphoto,letusknow. RESPECT.
  22. 22. DESIGNBYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois) QUOTESBYGEORGELOIS
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