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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.

Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.

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  • 1. BYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois)
  • 2. GeorgeLois AdvertisingMaster
  • 3. GeorgeLoisisoneofourheroesandhereisour favoriteadvicefromtheDamnGoodAdvicebook.
  • 4. WebelieveGeorge’s adviceisnotonly relevantforthe advertisingindustry butforpeoplewho generallywantto changetheworld!
  • 5. OUR10FAVORITES DAMNGOODADVICE
  • 6. Creativitycansolve almostanyproblem- thecreativeact, thedefeatofhabit byoriginality, overcomeseverything.
  • 7. ALWAYSGOFORTHE BIGIDEA!
  • 8. GettingaBig Ideaisnotan actof inspiration,but ratheroneof discovery.
  • 9. Anygreat creativeidea shouldstun momentarily- itshould seemtobe outrageous.
  • 10. Teamworkmightworkincreatingan Amishbarn,butitcan’tcreateaBigIdea.
  • 11. Atrulygreatad campaignisdrivenbya BigIdeathatcontains: 1.Amemorableslogan! 2.Amemorablevisual!
  • 12. Ifittakesmorethan threesentences toexplainyour entrepreneurialidea tothemoneyguys, it’snotaBigIdea!
  • 13. AlwaysdothreethingswhenyoupresentaBigIdea: 1.Tellwhattheyaregoingtosee. 2.Showittothem. 3.Tellthem,dramatically,whattheyjustsaw.
  • 14. Advertisingislikepoisongas.Itshould bringtearstoyoureyes,unhingeyour nervoussystem,andknockyouout.
  • 15. Yourportfolioshould IGNITE, PROVOKE, SHOCK, KICKASS.
  • 16. OUR10FAVORITES DAMNGOODADVICE
  • 17. NOWWHAT’SYOUR BIGIDEA?
  • 18. ONEMORETHING
  • 19. Ifyou’rereadingthisandyou’reapproaching50 yearsofage,rememberthatoaktreesdonot produceacornsuntiltheyare50yearsold.
  • 20. GeorgeLois www.georgelois.com
  • 21. PHOTOCREDITS Inthispresentationwehaveuseda numberofGEORGELOISphotoswherewe havenotbeenabletodeterminethe actualowner. Wehonorandrespecttheseunknown photographersfortheirawesomework. Byusingtheseimages,wemightvery wellhavef*ckedupandbrokenafew copyrightlaws.WedonotwanttheFBI orHellsAngelstoshowupatourhouse. ifwehavemessedupyourlifebyusing yourphoto,letusknow. RESPECT.
  • 22. DESIGNBYSLIDESTHATROCK DAMN GOOD ADVICE(fromGeorgeLois) QUOTESBYGEORGELOIS