MakeSense Inventure Hold-Up presentation by Marion Beaufrere


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Here is a presentation done by Marion Beaufrere to present MakeSense & the Social Business concept to a marketing class @ Universite of Laval in Canada. During the workshop the 40 students will brainstorm on a challenge of Shivani, Social Entrepreneur behind the Inventure Fund project.

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MakeSense Inventure Hold-Up presentation by Marion Beaufrere

  1. 1. Social business, <br />MakeSense<br />and much more…<br />March, 16th, 2011<br />
  2. 2. Social business: a smalloverview<br />Makesense: a short presentation<br />Inventure: a prototype <br />Practical case: InVenture & the social networks<br />RoadMap<br />
  3. 3. SocialBusiness<br />
  4. 4. SocialBusiness<br />A social business is a non-loss, non-dividend company designed to address a social objective. <br />The profits are used to expand the company’s reach and improve the product/service. <br />Sustainabilityof the company indicates that it is running as a business.<br />
  5. 5. SocialBusiness<br />Financial profit maximization<br />Profit-maximizing businesses<br />N.A<br />Repayment of invested capital (self sustainability)<br />No recovery of invested capital<br />SOCIAL BUSINESSES<br />NGOs<br />Social profit maximization<br />
  6. 6. SocialBusiness<br />MUHAMMAD YUNUS<br />Bangladeshi economist<br />2006 Nobel Peace Prize receiver<br />Father of themicrocredit concept<br />Founder of the Grameen Bank: small loans to entrepreneurs too poor to qualify for traditional bank loans  <br />
  7. 7. SocialBusiness<br />GRAMEEN DANONE: <br />« Save the world one cup of yoghurtat a time »<br />Produce a nutritive yoghurt for malnourishedchildren<br />Employpeople frompoor areas<br />Make profits through the sell of yoghurtcups(0.09/0.12 US$)<br />
  8. 8. SocialBusiness<br />
  9. 9. MakeSense<br />
  10. 10. MakeSense<br />WHAT?<br />An open project started by 2 business students<br />Now composed of more than 70 Facebookfriends from all around the world.<br />60 social entrepreneurs<br />180 challenges<br /> We connect social entrepreneurs with individuals ready to take up their challenges<br />Our goal: 1,000 challenges solved / 10,000 people sensitized<br /><br />
  11. 11. MakeSense<br />Concretely<br />Weinterview social entrepreneurs all around the world, do little videos about their challenges...<br />& we put these on the web, asking for specificskills<br />
  12. 12. MakeSense<br />But also in real life:<br /> withcreativity workshopscalledholdups<br />Following this, we activate people so that they take up<br />thosechallenges online :<br />
  13. 13. InVenture<br />
  14. 14. InVenture<br />ShivaniSiroya, CEO<br />ColumbiaUniversitygraduate<br />Background: <br />- Father: banker<br />- Mother: WHO<br />Implication: Created concept, developed business plan, established status, formed management, established links with potential board of directors and partnership organizations, secured seed funding, and conducted market analysis.<br />
  15. 15. InVenture<br /> Micro venture capital fund that empowers businesses to lift their communities out of poverty<br />Mission: create partnerships between people through social investing to lift communities out of poverty<br />Vision: business owners, regardless of their location or background, will have access to the financial, social and knowledge capital necessary to expand their businesses and drive local economic growth.<br />
  16. 16. InVenture<br /> SMEs have the potential to create lasting economic development in low-income countries<br />The best way to unleash this potential is through investing, not lending. <br />InVentureprovides expansion capital to successful micro-businesses and becomes their partner, not their creditor. <br />Inventureallow businesses to take on the risk of larger scale innovations. These risks can yield greater rewards and bigger growth, which means more job creation and more lasting development<br />
  17. 17. InVenture<br />* Social Enterprise Expansion Dollars:<br />
  18. 18. WorkShop<br />How to spread the wordabout Inventure ?<br />
  19. 19. WorkShop<br />Objective:<br /> * make the ideaunderstandable to everyone * create a movement of investors & entrepreneurs<br />Target population: <br />« Save the world enthusiasts » (MicroPlacemarketresearch)<br />* Web 2.0 population<br />* Young, idealistic, educated<br />* Oftenwithethnicheritage<br /> * Energized by global impact<br /> *New to investing<br />
  20. 20. WorkShop<br />4 teams<br />Each team has : 1 facilitator, 1 « secretary »<br />4 phases:<br />* Ideageneration: 20 minutes<br />* « Clustering »: 10 minutes<br />* Presentations: 5 x 4 minutes<br />* Recap: 10 minutes<br />2 rules:<br />* There isno stupididea<br />* Ideas must be express in a short way (lessthan a tweet)<br />
  21. 21.<br />Likedit?<br />