Creating winning business plan(2)

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Creating a Winning
Business Plan v.2

Creating a Winning
Business Plan v.2
For existing businesses or
start ups

What is a Business
Plan?

It is a story by the
entrepreneur or a CEO

For the following audience
• For the financiers/lenders
• For the stockholders
• For the public at large
• For the employe...

What is the story?

• Where are we now?
(The situation/background)
• Where are we going?
(Our goals/objective)
• How do we get there?
(The str...

Business planning – an
important skill

Parts of a Strategic Business
Plan

Parts of Business Plan
1.Business Concept and
Business Model

• Business Concept – “ a
description of business in
not more than 50 words
describing
product/services/channel
and PTM.”

e.g.
“ WHAT IS VENTE”

e.g.
“ WHAT IS SUNCELL”

• Vision
• Mission
• Objectives
• Key Result Area
• Performance Indicator
2. Business Objectives:

How does a company make
money?
Inspired by Peter Drucker
Business Model

• Main Value Proposition (MVP)
• Primary Target Market (PTM)
• How to communicate MVP to
PTM
• How to deliver value (MVP) ...

BUSINESS MODEL CANVAS
By: Alex Osterwalder

• Technology providers
• Senior management
• Finance providers
• Middle managers
3. Organization:

4. Executive Summary

5. The Product
Customers
Competitors

Environment:
PESTEL
Micromarket:
Location
Competitor
Customer
6. Sales Estimate:

SPATRES
(what is to be done to
meet the objectives)
7. Strategy:

SPATRES
• Strategy
• Program
• Activities
• Tasks
• Resources

ENTERPRISE DELIVERY SYSTEM
• Input
• Throughput
• Output

INPUT
4 Ms
Materials
Machinery
Money
Manpower

THROUGHPUT
• Methods
• Process
• Control
• Quality
• Supervision

OUTPUT
•Products
•Services

MARKETING
4 Ps
•Product
•Promotion
•Placement
•Price

OUTCOMES
The Objectives:
1.Sales
2.Financial:
• Cash Flow
• Net Income
• Turnover
3. Customer Impact
4. Job Generation

8. Must be in a long detailed
form

Succession Planning
Harvest Issues - IPO and
sales to third parties
Business failures
8. Exit Strategy:

9. Compliance with regulations
– most specially laws on
safety, health, and
environment

Financials:
• Distinct and separate from sales
estimate (that comes from macro /
micro/industry/ market data

• BREAK EVEN ANALYSIS
• RATIOS: HORIZONTAL AND
VERTICAL
• Du PONT: ROI, ROE
Includes:

1. Cash flow statement (3 years)
2. Profit and loss
3. Statement of condition

Business Plan contains
proofs that the plan can be
a success

Supporting Data /
Information

Is intuition / guesswork
enough?

Degree of confidence

Hopefully??!

The elevator pitch – does it
work?

Some entrepreneurs do not
have business plan and yet
are successful. Why?

Business Plan writing
competition in GSB’s

How much is the cost of
having a business plan
outsourced?

Thank You!

Credits
JORGE U. SAGUINSIN
Senior Managing Director

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