entrepreneurial marketing. New marketing, innovation in marketing, ...

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ENTREPRENUERIAL MARKETING New Marketing

Definition of business

An entity that creates CUSTOMER. Or that adds value to the customer.

<ul><li>Better than: </li></ul><ul><li>COMPETITORS </li></ul><ul><li>BEFORE </li></ul>

Two essential functions in a business: <ul><li>MARKETING </li></ul><ul><li>INNOVATION </li></ul>

MARKETING

Continuously satisfying Customer needs & wants At a profit Better than competitors

NEEDS WANTS MUST HAVE NICE TO HAVE NEED TO EAT FOOD KAPAMPANGAN CUISINE BICOLANO CUISINE

SHOES TO PROTECT FEET RUSTY LOPEZ ( 1,500 @ PAIR) PRADA ( 15,000 @ PAIR) NEEDS WANTS MUST HAVE NICE TO HAVE

SOAP TO CLEAN OUR BODIES SAFEGUARD CAMAY NEEDS WANTS MUST HAVE NICE TO HAVE

Maslow’s Hierarchy of Needs

Needs

Value according to STARBUCKS <ul><li>1 tbsp of Great Taste coffee= P0.27 </li></ul><ul><li>1 sachet 3 in l = 2.70 (l0x) ...

Value According to Starbucks

Who is the Customer? <ul><li>The one who PAYS. </li></ul><ul><li>What is our channel/link to him/her? </li></ul><ul><li>Ho...

Value <ul><li>Creation </li></ul><ul><li>Delivery </li></ul><ul><li>Capture </li></ul>

Customers

OLD MARKETING 20 th century

Customers by channel

Positioning

P’s of Marketing

House of P’s P ositioning / US P P assionate P eople P ersistence / P atience P lacement P rocess that fulfills a P rom...

Marketing mix

Who is the Customer (PTM)? <ul><li>Building a community of customers (CRM) </li></ul><ul><li>Customer Service </li></ul><u...

A Community of Customers

21 ST CENTURY MARKETING

New Marketing <ul><li>Guerrilla marketing </li></ul><ul><li>WOM marketing </li></ul><ul><li>Freemium marketing </li></ul><...

Guerrilla marketing

Blue ocean <ul><li>Entering new markets </li></ul><ul><li>Setting the rules. </li></ul>

Blue Ocean

Freemium

Long Tail

Viral Marketing

Purple Cow

PURPLE COW

Mooooo!!!!

Your new calling card:

The new positioning

The new media <ul><li>SOCIAL NETWORK: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul...

The NEW Marketing Director THE SEO

New Markets

New Satisfaction

New Customers

New Competitors

New Markets

New Customer Satisfaction

New Communication Conversations

New Revenues

New costs

New value chain

THANK YOU [email_address]

<ul><li>Acknowledgement </li></ul><ul><li>Pictures are from Google images </li></ul><ul><li>Many ideas are from slideshare...

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10 Step Marketing Plan by Maica Sy by Maica Sy 1103 views

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