Demo-driven innovation teaser

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demodriven
innovation

demodriven.com

innovation?

innovation?

(describing the problem is essential for finding a solution)

innovation?

innovation
is for creative people

innovation
is for creative people

innovation
is for smart people

innovation
is for smart people

innovation
is for you

innovation =
reshaping
the status quo

the status quo?

the status quo?
the existing state of affairs

let’s look at an example

apple trees
exist
since millennia

people stood below
apple trees
since millennia

apples have fallen
from apple trees
since millennia

people have
seen apples fall
since millennia

and all people
thought
since millennia
...

yummy!

until one man
saw it differently

F = m.a

the status quo?
the existing state of affairs

the status quo?
the existing state of affairs
the sum of your assumptions

innovation =
reshaping
your assumptions

your assumptions
are your main enemies

deal with
your assumptions

fight
your assumptions

learn to fight
your assumptions

challenge

challenge
the status quo

challenge
your assumptions

challenge
as a habit

challenge
continuously

challenge

challenge
design

design
a solution

design
a technical
solution

design,
but don’t
overdo it

design
around
a story

challenge
design

challenge
design
present

how to spot when
your assumptions
are wrong?

expose
your assumptions

present
your assumptions

present

•
•
•
•

presenting
is not
bullet
pointing

presenting
is
not even
slide showing

presenting
is
story
telling

present
a message

a good story has
a message

a good story has
one message

a good ad has
one message

a good movie has
one message

a good book has
one message

a good phd has
one message, too

a good phd has
one message, too
(it’s called a thesis)

one message

one message
makes you
focus

one message
makes you
choose

one message
makes you
design

one message
makes you
design
(it truly does)

find
one message

present
one message

challenge
design
present

challenge
design
present
demo

a demo
makes
your story
engaging

a demo
makes
your story
executable

a demo
makes
your story
tangible

a demo
also validates
your story

a demo
also validates
your assumptions

content
real
value

form

necessary
evil

content
real
value

form

necessary
evil

content

form

content might be your goal, but
you cannot even think without form

content

form

content and form go together

content

form

form is more than marketing

content
form is a design tool

form

challenge
design
demo

challenge
design
demo
listen

feedback
is the most
precious
gift

feedback
is the most
fragile
gift

don’t fight
feedback

don’t fight
feedback
even when
it’s negative

don’t fight
feedback
especially when
it’s negative

it’s hard
especially when
it’s negative

but,
it’s important
especially when
it’s negative

listen to
feedback
especially when
it’s negative

challenge
design
demo
listen
enable

e

ished
tabl
s

e

ished
tabl
s

e
tiv
rup
dis
e

ished
tabl
s

the innovator’s dilemma

dis

rup

tiv

e

clayton christensen

e

ished
tabl
s

e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
invest in
new ideas, too

e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
invest in
new points of view

e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
choose
new points of view

e

ished
tabl
s

e
tiv
rup
dis

the innovator’s dilemma
applies to how you
pursue
new points of view

innovation requires
reshuffling

1

2

3

4

5

6

7

8

9

10 15 11

13 14 12
innovation requires
reshuffling

1

2

3

4

5

6

7

8

9

10 15 11

13 14
reshuffling requires
time

12

1

2

3

4

5

6

7

8

9

10

11

13 14 15 12
reshuffling requires
energy

1

2

3

4

5

6

7

8

9

10 11

13 14 15 12
reshuffling requires
effort you cannot anticipate

1

2

3

4

5

6

7

8

9

10 11 12

13 14 15
slack is essential
tom de marco

1

2

3

4

5

6

7

8

9

10 11 12

13 14 15 16
you can’t manage
innovation

1

2

3

4

5

6

7

8

9

10 11 12

13 14 15 16 17
and overtime
won’t help either

1

2

3

4

5

6

7

8

9

10 11 12

13 14 15
you can only
enable it

1

2

3

4

5

6

7

8

9

10 11 12

slack is essential

challenge
design
demo
listen
enable

innovation is
not a selfish game

innovation is
a multiplayer game

give back

give feedback

give feedback
to uncover
someone else’s
wrong assumptions

give feedback
to practice
other
points of view

challenge
design
demo
listen
enable

innovation?

innovation =
reshaping
your assumptions

innovation
is for you

demodriven
innovation

demodriven.com

challenge
design
demo
listen
enable

Tudor Gîrba
www.tudorgirba.com

www.creativecommons.org/licenses/by-nc-sa/3.0/

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