Prepare your IT Infrastructure for Thanksgiving

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PREPARE YOUR IT INFRASTRUCTURE
FOR THANKSGIVING:
TAKING E-COMMERCE TO THE CLOUD

Jeff Barr ...

Agenda
• Retail E-commerce Landscape – Intro
• Intro to AWS
• Why consider AWS for E-commerce
• Amazon Auto Scalin...

The Grass is definitely Green! On the
Retail Landscape side
• US E-Commerce is expected to reach
$278.9 billion in 2015
...

Facts about Thanksgiving and
Holiday Season

• Thanksgiving and the holiday season accounts for 60-65% o...

Performance Matters! (More than
Ever)

Gomez 2010

What is Amazon Web Services?
Amazon Web Services is a cloud computing platform that provides flexible,
scalable, and cost-...

AWS Computing Platform

AWS is a Safe Bet

• Certifications :
– ISO 27001 , PCI-DSS Level 1, Physical /NW security
• Encryption :
– SSL Endpoi...

E-Commerce: IT Challenges

1. Capacity utilization in normal times
2. Scaling and capacity planning for
peak times
3. U...

Online Retail Website - Capacity
Utilization during a typical week

E-Commerce: IT Challenges

1. Capacity utilization in normal times
2. Scaling and Capacity planning for
peak times
3. U...

Capacity over provisioning during
Holiday Season

E-Commerce: IT Challenges

1. Capacity utilization in normal times
2. Scaling and capacity planning for
peak times
3. U...

Unexpected Demand Surge during
Holiday season
Opportunity Cost/Total
Impact = [(%Downtime) +
0.3*(%Page Load Times >...

E-Commerce: IT Challenges

1. Capacity utilization in normal times
2. Scaling and capacity planning for peak
times
3. U...

Lead Time for leasing / procurement

• Procurement of On-premise hardware
takes over a month on average
• Leasing takes ...

Which translates to the following
questions for IT
–How to address scalability
–How to ensure application is Highly
...

Solution = AWS
• Scalability using Amazon Auto Scaling
• High Availability using Multiple Availability
Zones (AZ) and AW...

Scalability using Amazon Auto
Scaling
EC2 Instance

Elastic Load
Balancer
...

Traditional Scaling
• Fixed capacity
• Under utilization of
resources
• Cost...

Amazon Auto Scaling benefits

• Dynamically scale fleet of EC2 instances
• Traffic spikes can be handled with ease
• ...

Solution = AWS
• Scalability using Amazon Auto Scaling
• High Availability using Multiple Availability
Zones (AZ) and AW...

Source : AWS

1 Infrastructure is spread across
HTTP/S requests hit the Amazon Load Balancer
from the browser or mobile devi...

Leverage AWS Building blocks
• Inherently Fault Tolerant
– Amazon S3
– Amazon CloudFront
– Amazon CloudWatch
– Ama...

Solution = AWS
• Scalability using Autoscaling
• High Availability using Multi AZ and AWS
building blocks
• Performance ...

Content Delivery Networks

• Use Amazon CloudFront to distribute
content with low latency and high data
transfer speeds

Source : AWS

Elastic Load Balancing (ELB)
• ELB does not ramp up rapidly
– Pre warm your Amazon Elastic Load balancers for
the bi...

Caching
• Use Caching technologies
– Amazon ElastiCache (beta)
– Memcached / Membase

Database performance
• Add Multiple Read Slaves to Relational
Database Service (RDS)
• Scale Up RDS with ease
• Shard RD...

Solution = AWS
• Scalability using Autoscaling
• High Availability using Multi AZ and AWS
building blocks
• Performance ...

AWS is Cost effective

• Cost Flexibility
• On demand
– Pay only for what you use
– No upfront commitments

Cost Comparison (Traditional vs. AWS)
$180
...

AWS use cases for E-commerce apps

• Run your entire application on AWS
• Run AWS as your extended Data Center (DC)
• AWS ...

AWS Infrastructure Existing Data Center

Production Production
Con...

AWS benefits for IT

• Scale capacity on demand
• Derive value from good architecture
• No fear of lost sales because of s...

Summary
• AWS is the right fit for e-commerce applications
• AWS provides cost-effective infrastructure to
handle any le...

8KMiles - Who we are
• Amazon Web Services Partner
• Help companies leverage Cloud Computing
• Expertise across the ...

Q&A
8KMiles
cloud.8KMiles.com
Call: 636-544-8413
cloud@8KMiles.com

Amazon Web Services
aws.amazon.com
aws.amazon.com/con...

Thank You!

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