Unit 3 revision

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Unit 3 Revision<br />

The Exam<br />You will have 1 hr 30 mins for this exam<br />There are two sections to the exam<br />Section A (short answe...

SECTION A<br />

Section A<br /><ul><li>This section looks at 5 different issues in TWO media industries.

The industries that we have looked at are TV and PRINT.

We have talked about other industries but be careful not to discuss these when you’re not too sure on the answer.</li></li...

The second question will require you to be more detailed in your response and give examples. </li></ul>Unlike your mock th...

Format of the Questions cont...<br />For each subheading you will need to answer on TWO different Media Industries so:<br ...

Section A Subheadings<br />Audiences and Media Products<br />Ownership, Control and Finance<br />Working practices and job...

Audiences and Media Products<br />

Audiences and Media Products<br /><ul><li>This is about:

How the industries target their audiences

Research Methods etc...

How products are suited to certain demographics

Presenters/content/scheduling

How the audiences engage with the products

Online/sky+/DVD (this is a cross over with Technology)</li></li></ul><li>Demographic Groups<br />

Example Questions<br />Suggest one primary and one secondary research method that a media organisation you have studied mi...

How to Answer<br />Q1: This requires you to state the answers and is your quick response. There is no discussion unless it...

Issues We’ve Covered<br />Research Methods:<br />

Issues We’ve Covered: TV<br />Scheduling <br />Institutions design their days around their audiences.<br />“In the Night G...

Issues We’ve Covered: TV<br />Additional Channels<br />Introduction of Digital TV (freeview) meant that the original analo...

Viewing Figures<br />http://www.barb.co.uk/report/weeklyTopProgrammesOverview?_s=3<br />

Issues We’ve Covered: Print<br />Circulation Figures<br />Whilst these tell a lot about a number of other aspects such as ...

Issues We’ve Covered: Print<br />

Issues We’ve Covered: Print<br />Content:<br />Each newspaper has designated Target Audiences and content is the key way o...

Ownership, Control and Finance<br />

What does this mean?<br />This question is about discussing how media is ran and funded. This takes into consideration th...

Possible Questions<br />From the media industries you have studied, identify two different types of media ownership, one f...

Publically Owned Companies<br />News Corporation is the world’s third largest media institution behind Walt Disney Company...

Advantages of being Publically Owned<br /><ul><li>It is able to raise funds and capital through the sale of its securities...

The financial media and city analysts will be able to access additional information about the business.</li></li></ul><li>...

Publicly traded companies are also required to spend more for certified public accountants and other bureaucratic paperwor...

Commercially Owned Companies<br />Commercial companies exist to make profits for their shareholders, and do so by producin...

Horizontal Integration<br /><ul><li>The idea of owning many media outlets, which run almost the same content, is considere...

For example, within a conglomerate, the content used in broadcasting television would be used in broadcasting radio as wel...

Funding: TV<br />

BBC<br />According to the BBC's 2008–2009 Annual Report, its income can be broken down, as follows:<br />£3,493.8 million ...

ITV<br />ITV’s funding comes primarily from its investors and advertising revenue.<br />

Channel 4<br />Pays for itself in much the same way as most privately run commercial stations, i.e. through the sale of on...

Implications<br />

BBC<br />

BBC<br />

ITV/Channel 4/Sky<br />

ITV/Channel 4/Sky<br />

Ownership and Funding in Print industry<br />

News Corporation<br />

News Corporation<br />This is a Public Vertically Integrated Company which was founded by Rupert Murdoch. <br />The fundin...

Political Standing:<br /><ul><li>Traditionally a Conservative paper</li></ul>Demographic:<br />ABC1 <br />History of forma...

Implications of Vertical Integration<br />For the three papers owned by News Corp there are potential issues regarding cir...

The Guardian Media Group is a PRIVATE company owned by The Scott Trust. This is a truely unique form of Media Ownership.<b...

The Scott Trust<br />The Trust was created in 1936 to safeguard the journalistic freedom and liberal values of the Guardia...

Political Standing:<br />Centre Left 48% labour readership<br />Demographic:<br />ABC1C2<br />Content:<br />Full access to...

Implications of Private Ownership<br />The institution has complete control over content and is not biased to any particul...

Working Practices and Job Roles<br />See additional booklet for full list of job roles<br />

This is About<br />Looking at what roles are available in the Media world and the progressions between careers<br />It als...

Potential Questions<br />Using one Media Industry you have studied, identify and explain a job role within that industry. ...

Implications<br />Media is a very competitive industry and one which is very central to specific areas. <br />It is also a...

There is little Professional Development/ training provided to ensure employees are up to date, it is up to employees them...

Regulation and Ethical/Legal constraints<br />

This is about...<br />How the media is held responsible for its content.<br />There are a number of issues that affect med...

Example Questions<br />Identify the regulatory body from one of the media industries you have studied. You must name the i...

BBC Trust<br />In summary, the main roles of the Trust are in setting the overall strategic direction of the BBC, includin...

BBC Trust cont...<br />All Trustees are appointed by the Queen on advice from Ministers after an open selection process. S...

BBC Trust Concerns Raised<br />The Trust was heavily criticised in the popular press for its review of the amount the BBC ...

BBC Trust: Getting it Right<br />Funded the iPlayer technology (which was the first online on demand TV service)<br />Init...

is the government-approved regulatory authority for the telecommunication industries in the United Kingdom. Ofcom was init...

On 29 December 2003, Ofcom inherited the duties that had previously been the responsibility of five regulatory bodies:<br ...

Complaints Against Ofcom<br />Ofcom was criticised for incurring unnecessary expenses to the public purse with the use of ...

Press Regulation<br />Print media in the UK are not subject to any specific statutory controls on their content and activi...

PCC<br />A voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the ma...

The section titles of the code of practice on which judgements are made are as follows:<br />Accuracy<br />Opportunity to ...

PCC: Issues<br />As of 12th January 2011, the Northern and Shell group (often referred to as the Express Group) of publica...

In 2006, the PCC received 3,325 complaints from members of the public. Around two thirds of these were related to alleged ...

In 2009 the PCC received more than 25,000 complaints, a record number, after an article appeared in the Daily Mail written...

Issues with Self Regulation<br />News Of The World: Phone Tapping Scandal<br />Paparazzi and the demand for exclusive cele...

Music Industry<br />There are a number of legal and ethical issues surrounding the Music industry which is based in the de...

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