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3 Rules for Creating
Discount Offers that Work
by SaaS Pricing expert and Growth Hacker
Lincoln Murphy of Sixteen Ventures
Discounts are Generally Bad
• When it comes to SaaS pricing, discounts are both awful and
awesome.
• Unfortunately (or not...
1. Price Objections are Value Objections
• If someone objects to your price, yet they have the means to pay it
(i.e. no ma...
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