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What’s in Your
Swag Bag?
Smart Moves & Missed Opportunities
in the Dreamforce 2013 Swag Bag &
Daily Session Guides

1
The Shrinking Pile of Paper
Mobile Dominates
The audience may have doubled since 2011 but the amount of paper
in the bag w...
Summary
• Event-specific landing pages and mobile experiences
were lost opportunities.
• Hashtags and social URLs were more...
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