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Using Brand Advocates for Influence
Liz Brown Bullock
CEO & Co-Founder Social Arts & Science Institute, SASI
@lizbbulloc...
Employees are key ingredient in new social era…
More than ever – a company’s
brand is influenced by what
consumers are say...
Companies must fundamentally rethink how
they connect with the marketplace…
Challenges:
• Companies are seeking “authentic...
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