Libraries + Parents = Innovation and Success

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Libraries + Parents = Innovation
and Success
13 Key Takeaways from Pew
Internet’s Libraries Research

1) Libraries are appreciated
91% say libraries are
important to their
communities
76% say libraries are
important to them ...

1a) Libraries are especially appreciated by parents
94% of parents say libraries are important
for their children and 79% ...

1b) Single most powerful driver of deeper library
engagement: having a child or grandchild
Reasons library use INCREASED (...

5
2) Libraries stack up well vs. other institutions
How confident? How important?
63 28
Library to community

3) People like librarians
• 98% of “ever” library visitors say interactions are “very positive”
• 81% of library visitors ...

4) Libraries have rebranded
themselves as tech hubs
80% of Americans say
borrowing books is a “very
important” service lib...

5) Parents over-index on library use in person
and via tech
73%
64%
46%
32%
30%
19%
59%
49%
36%
22% 23%
11%
0%
20%
40%
60%...

6) Among library users, parents do
more activities than others
9%
40%*
50%*
64%*
81%*
81%*
5%
27%
35%
31%
68%
70%
0% 20% 4...

7) Reading is alive and well
Read a book in last year
90%
79% 81%
77%
72%
67%
0%
20%
40%
60%
80%
100%
Ages 16-17 18-24 25-...

85%
73% 72%
66% 65%
61%
25% 24% 25%
31%
17% 14%16%
12% 15% 18%
10% 7%
0%
20%
40%
60%
80%
100%
Ages 16-17
(n=101)
Ages 18-2...

7b) Reading is precious to parents
especially in print
• 50% of parents of
children under age
12 read to their
child every...

8) E-book reading is growing;
borrowing is just getting started
Late 2012: 23% read an e-
book (29% of parents)
2012: 5% o...

9) Parents own more e-book reading
devices
• 24% of parents own e-book readers vs. 17% of
non-parents (as of mid-January)
...

10) Parents eager for new tech services
48%
53%
55%
55%
60%
60%
59%
65%
57%
71%
55%
70%*
65%*
63%*
72%*
70%*
71%*
78%*
77%...

11) The public invites you to be more
engaged in knotty problems
20
41
42
43
47
53
59
61
82
85
39
36
34
39
38
30
28
27
14
...

12) Libraries have a PR problem /
opportunity
• 22% say that they know
all or most of the services
their libraries offer
•...

13) Mothers are special
82%*
73%*
54%*
39%*
24%*
44%*
63%
54%
36%
25%
14%
34%
0%
20%
40%
60%
80%
100%
Have library card Vi...

Libraries.pewinternet.org
Lee Rainie
Email: lrainie@pewinternet.org
Twitter: @Lrainie
Kathryn Zickuhr
Email: kzickuhr@pewi...

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