Section b g322 sow

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INSTITUTIONS AND AUDIENCES
FILM INDUSTRY

THE EXAM
Section B: Institutions and Audiences

Candidates should be prepared to understand and d...

PAST EXAM QUESTIONS: G322 SECTION B

Discuss the ways in which media products are produced and distributed to audiences, w...

LEARNING INTENTIONS/OUTCOMES
To understand the focus for the KEY TERMS
Audience and Institutions section ...

MEDIA TRIANGLE
What they have
produced

Media
...

THE FILM PROCESS
Three distinct areas of the film industry
Each one of these could be viewed as
...

Figment Films is the
production
...

Film distributors are responsible for prints and marketing:

PRINTS – producing physical copies of a film for cinema/
home...

FilmFour made its
reputation with films
...

MEDIA OWNERSHIP: HORIZONTAL
The parent company
HORIZONTAL INT...

Synergy HORIZONTAL

Synergy (from the Greek syn-er...

How does synergy work?
Synergy works when different elements within a
media conglomerate promote (e.g. film studio,
record...

Symbiosis – How does it work?
This is when different companies work together to
promote a range of related products. E.g. ...

SYNERGY: Harry Potter and the Philosopher s Stone
(2001)
In 2000 AOL and Time W...

An example of synergy from Working Title Films….
SYNERGY
The e...

Vivendi Universal
HORIZONTAL
...

Vivendi Universal - OWNERSHIP
•  Working Title films is owned by Universal films
•  Universal films is part of Viv...

Vivendi Universal Vivendi can produce their own
...

HOMEWORK:
Why is horizontal and vertical integration important to Working Title
Films?

Points to think about…
•  Produc...

C/W FINISH FOR HW
Create a case study on 2 films. One must be a film from Warp Films and the other must be from Working
Ti...

-  THE LIFE OF A FILM ~ RESEARCH TASK
-SUBMIT AS A POST ON YOUR BLOG
& MAKE AS INTERACTIVE AS POS...

RECAP
What do the following terms mean in relation to the film
industry?
Production
Subsidiary
Distribution
Marketing
Exhi...

CONVERGENCE
CROSS MEDIA & TECHNOLOGICAL

Learning Intention:
To show your understanding of technological co...

THE EXAM
Section B: Institutions and Audiences
Candidates should be prepared to understand and discuss the processes o...

INTRODUCTION TO CONVERGENCE

In the film industry the number of platforms where you can view films
is proliferating all th...

DEFINING CROSS MEDIA CONVERGENCE & TECHNOLOGICAL
CONVERGENCE
CROSS MEDIA CONVE...

TECHNOLOGICAL CONVERGENCE & SYNERGY
Technological Convergence refers to
previously separate technologies such as
voice (an...

Technological convergence refers to the process where new technology
is moving towards single platforms (e.g. iPhone) deli...

iPhone – An example of ‘convergence’ of a wide range of
technologies.

...

Convergence
Primary function is video
gaming

...

Convergence

Games Console

DVD Player

...

GAME OF THRONES FILM CAMPAIGN ON FACEBOOK
Jim Marsh - Social Marketing Manager

...

FILM CAMPAIGN ON FACEBOOK: CASE STUDY

A customized “Welcome” tab introduced new users to the series and encouraged them t...

RECAP

The iPad is a great example of
technological convergence. Why?

RECAP

This is another example....why?

RECAP/ TASK PRODUCTS/SERVICES

TECHNO...

TECHNOLOGICAL CONVERGENCE – CONTEMPORARY EXAMPLES
Media industries have had to respond to changes in media technology.
•  ...

RECAP/TASK
Technological Convergence
•  Technological Convergence has altered the way we access and
engage with media pr...

QUICK WRITING CHALLENGE:
USE THE FOLLOWING KEY WORDS IN A SHORT PARAGRAPH:

1.  Technological convergence
2.  Synergis...

QUICK WRITING CHALLENGE:
POSSIBLE ANSWER:

KEY WORDS
1.  Technological convergence
2.  Synergistically
3.  Multi-level con...

SORTING OUT KEY TERMS
Ownership of institution
How the way the company is owned effects the type of films it produces.

Cr...

SORTING OUT KEY TERMS
Technological convergence
The combination of a variety of different digital technologies into one pi...

POSSIBLE QUESTIONS/ TOPICS
The question will be broad, allowing you to discuss a
variety of issues...

THE FILM PROCESS
Three distinct areas of the film industry
Each one of these could be viewed as
...

Kidulthood had a production budget of £600,000.
This budget was mostly provided by director Menhaj Production invo...

Marketing Strategy
Viral marketing is probably one of the best marketing strategies
for Kidulthood. According to the UK Fi...

Kidulthood had a production budget of £600,000. This
Kidulthood-problems with budget was mostly provi...

The most effective way that this film was
marketed was virally, as this type of advertising would
appeal the most to the a...

Marketing Strategy
Kidulthood was also funded by the UK Film
...

• Film distributors are responsible for prints and marketing:
PRINTS – producing physical copies of a film for cinema/home...

•  Exhibition is divided into two sections:
-  Cinema – the distributor is paid by the cinema for a copy
of the film
- ...

Today s Lesson

LI/LO: Section B – Audiences and Institutions
•  Explore the issues raised by media ownership in
contem...

Nuts ‘n Bolts of Channel 4
What is Channel 4?

•  A British terrestrial TV channel
•  A commercial broadcaster – funded e...

The conditions of the Channel
4 Remit stipulate that they
Channel 4 REMIT must:
...

1982-1998 History of Film 4
•  Established as Channel Four
Films to produce diverse &
challenging films...

FILM4 & CROSS-MEDIA CONVERGENCE
LILO: Explore the importance of cross media convergence and
synergy in production, d...

1992-97
Period of financial success
The Crying Game (1992) – took $62m in US,
Four Weddings and a Funeral (1994) - $...

1998-2002

•  Creation of FilmFour production and distribution
company

•  Part of Channel 4 (channels, websites) which...

2002
FilmFour closed in 2002

•  Studio model had failed in UK L
•  Film production returned to Channel 4 with
reduced...

2013

•  Nowadays they fund around 20 films per year

•  A number of films are by first time feature
screenwriters or d...

RESEARCHING
TARGET
AUDIENCES

My Beautiful Laundrette ~
Audiences

•  David Rose, commissioning editor,
“a preference for contemporary
and social ...

Target Audience
• What audience does Film 4 target?
• What are the problems with this?
• How do they target an audience?

Research Task
Watch the trailers for these films:
- Brassed Off (1996)
- This is England (2006)
- Four Weddings and a Fune...

Research Questions
•  Who are the target audience? (how do you
know this?)

•  What is the style of the film?

•  How d...

FilmFour

Sec,on
B
exam
prep

Independent Study!
Develop a case study on a film studio which
produces or distributed films to the UK
...

What is a British film?
•  A setting in the UK?

•  A focus on British people abroad?

•  A predominantly British cast?

•...

The importance of a national film
industry
•  Significant returns for the UK economy
through film making,...

THINK PAIR SHARE: AUDIENCE
•  If a film addresses a
domestic audience
about culturally
specific themes, is it
...

British Cinema and Hollywood
•  British film production companies have co-
production and distribution links with
Ho...

Hollywood – a brief overview
• Hollywood is built around studios

• Studios are companies who aim to
make money from fil...

The success of Hollywood
It’s ability to continually re-invent itself by:

•  Responding to a changing marketplace

•  Tak...

Recent British Cinema & Audiences

•  British film has become more confident in
expanding its range to include a wider ...

Is British Cinema Distinctive?
•  180 million tickets sold yearly
•  Inward investment to improve
the cinema-going expe...

How does HOLLYWOOD stay one foot ahead of
BRITAIN?
•  Hollywood realized that there is serious money to...

More challenges
•  2004
–
UK
output
27

•  Bri,sh
ﬁlm
industry
unable
to
respond
to

...

CASE STUDY

TRAINSPOTTING
A SUCCESSFUL CO-PRODUCTION

Summary:
The movie follows a group of heroin
addicts in a late 1980s eco...

TRAINSPOTTING & A CLOCKWORK
ORANGE
THEME: David Aukin, Head of Drama at Four Films it isn t really about
d...

MARKETING TRAINSPOTTING
Trainspotting was more an object
of youth culture or popular
culture than it was cinematic
Britpop...

FILM 4 Vs. WORKING TITLE
Four Weddings and a Funeral

FILM 4 Vs. WORKING TITLE
Four Weddings and a Funeral

Four Weddings and a Funeral is a
1994 British romantic comedy film
d...

MARKETING FOUR WEDDINGS & A FUNERAL
Four Weddings and a Funeral

•  Played upon aspects of national
identity

•  Played...

Film Four under David Aukin (1990’s)

•  Typical cost of production rose
from £400,000 to £1.8million

•  Tra...

Representation and Cultural Identity

•  FilmFour films explored and developed ideas of
cultural hybridity

•  East is ...

Problems
•  One of Film 4's biggest problems has been
competing for cinema space with multinational
film companies, ...

Film 4 channel
•  Originally only subscribers could access the channel
•  The company wasn t making enough money
throug...

Supply and Demand

•  Why do you go to the cinema?

•  What other options are available to you if you
want to see a fil...

Changing patterns of consumption
•  Young people are increasingly watch films on small screens
using various models of ...

VHS to DVD
•  1970s VHS was introduced

•  1980s satellite was introduced

•  DVDs have pushed VHS out of the home

•  Wha...

Synergy – Let’s Recap…

•  Massive corporations may be able to
•  Publicize and advertise their films via their own print,...

Film Four and Synergy

•  A major issue for FilmFour is that it does NOT
own its own exhibition theatrical chain

•  Wh...

New technologies and the consumer

Changing patterns of consumption

New technologies and the consumer
•  An improved overall experience as a result of better sound
and images reproduction...

New technologies and the film industry

•  The chance to repackage and resell old products, esp
cult films, thereby est...

New technologies and the cinema experience

•  New technologies have always added to the
cinema experience

•  The s...

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