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Critical Perspectives: Section A, Question 1(b) - Audience
Introduction to audience theory:
Historically, media theorists ...
Blumler & Katz – Uses and Gratifications Theory
This theory assumes the audience is active rather than passive and it
emph...
David Gauntlett and the Pick ‘n’ Mix Reader
The internet and web pages offer good examples of Gauntlett’s idea of the
‘pic...
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