Cloud Architecture Tutorial - Why and What (1of 3)

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Cloud
Architecture
Tutorial

How
Ne3lix
Built
a
Scalable
Java
oriented
PaaS
running
on...

Tutorial
Abstract
–
Set
Context

•  StarJng
with
the
usual
quesJons:
“Why
Ne:lix,
wh...

PresentaJon
vs.
Tutorial

•  PresentaJon

–  Short
duraJon,
focused
subject

–  One
prese...

Tutorial
SecJons

Intro:
Who
are
you,
what
are
your
quesJons?

Part
1
-‐
Wh...

Adrian
Cockcro6

•  Director,
Architecture
for
Cloud
Systems,
Ne:lix
Inc.

–  Previously ...

A>endee
IntroducJons

•  Who
are
you,
where
do
you
work

•  Why
are
you
here
today,...

Why
Ne:lix,
Why
Cloud,
Why

AWS

Part
1
of
3

Ne:lix
Inc.

With
more
than
23
million
streaming
members
in
the

United
Sta...

What
kind
of
Cloud?

•  So6ware
as
a
Service
–
SaaS

–  Replaces
in
house
appl...

What
Ne:lix
Did

•  Moved
to
SaaS

–  Corporate
IT
–
Workday
etc.

–  Tools
– ...

Why
Use
Public
Cloud?

Things
We
Don’t
Do

Be>er
Business
Agility

Data
Center
Ne:lix
could
not

build
new

...

Out-‐Growing
Data
Center

h>p://techblog.ne:lix.com/2011/02/redesigning-‐ne:lix-‐api.html

...

Ne:lix.com
is
now
~100%
Cloud

A
few
small
back
end
data
sources
sJll
in
progr...

Ne:lix
Choice
was
AWS
with
our

own
pla:orm
and
tools

Unique
pla:orm
requirem...

Leverage
AWS
Scale

“the
biggest
public
cloud”

AWS
investment
in
features
and
aut...

But
isn’t
Amazon
a
compeJtor?

Many
products
that
compete
with
Amazon
run
on
AWS
...

Could
Ne:lix
use
another
cloud?

Would
be
nice,
we
use
three
interchangeable
CDN
V...

We
want
to
use
clouds,

we
don’t
have
Jme
to
build
them

...

Amazon Cloud Terminology Reference
See http://aws.amazon.com/ This is not a full list of Amazon Web Service features
...

AWS
and
the
Seven
Dwarfs

•  Public
Cloud
AlternaJves
to
AWS

–  Far
fewer
feature...

Some
AlternaJve
Public
Clouds

IaaS
that
you
could
build
your
own
PaaS
architectu...

What
about
other
PaaS?

•  CloudFoundry
–
Open
Source
by
VMWare

–  Developer-‐friendly...

Enterprise
Market
DisrupJon

•  Enterprise
CompuJng
Vendors
$$$$$$

–  IBM,
HP,
Dell,
Or...

What
Runs
in
the
Cloud?

Step
by
Step
Ne:lix
Product

TransiJon

Ne:lix
Deployed
on
AWS

2009
2009
2010
2010
2010
...

Movie
Encoding
farm
(2009)

•  Tens
of
thousands
of
videos

Content
•...

Cloud
Encoding
Pipeline

Encode
S3
...

Ne:lix
EC2
Instances
per
Account

(summer
2010,
producJon
is
much
higher
now…) ...

Hadoop
-‐
ElasJc
Map-‐Reduce
(2009)

•  Web
Access
Logs

Logs

...

Streaming
Service
Back-‐end

(early
2010)

•  PC/Mac
Silverlight
Play...

Web
site,
a
page
at
a
Jme

(through
2010
and
2011)

•  Clean...

API
for
TV
devices
and
iPhone
etc.

(2010)

•  Publi...

Customer
Service
Tools
(2011)

•  Support
external
contract
CS

CS
...

Takeaway

NeGlix
has
built
and
deployed
a
...

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