LE VIN 2.0 '11 - Atelier 01 Intervenant 01 - "Dégustation, gastrono...

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Thoughts
about
Wine
Tourism

by
Robert
Joseph

Wine
producers
v
consumers

2005…
Wine
Travel
Guide
to
the
World

Who
buys
wine
these
days?

And
how
do
people
take
their
holidays?

Who
buys
wine
these
days?

And
how
do
people
take
their
holidays?

If
we’re
not
aEracFng
women,
we’re

doing
something
wrong!

Failure
to
welcome
families
=
a
missed

opportunity.

Wine
tourism
is
not
a
sector
like

golf
or
garden
tourism!

“The
average
person
wanFng
to
take
a

wine
tour
in
the
Hunter
Valley
wants
t...

“If
they
are
suﬃciently
diﬀerent,
the

tourists
will
happily
go
to
two.
If
not,...

We
are
in
the
entertainment

business

You
can’t
please
everybody…

But
you
can
please
a
lot
of
people…

So
why
are
we
doing
wine

tourism?

SALES

Could
you
say
that
wine
tourism
in
your
winery
is
ﬁnancially
via...

WINE
TOURISM’S
FIGURES

There is a gap between the visitors’ expences in Florence, Napa
and Porto and the...

INCOME

Regarding
your
income
related
to
tourism,
how
is
the
percentage
...

Rand
Hoch,
a
West
Palm
Beach,
Fla.,
aEorney,
can't
resist

picking
up
a
souvenir
...

INCOME

Do
you
consider
wine
tourism
acJviJes
as
a
good

alternaJve
to ...

WINE
TOURISM’S
FIGURES

Which
are
the
most
importat
beneﬁts
that
wine
t...

PROMOTION

How
do
you
promote
your
wines
on
local
and
internaJonal
markets...

When
did
you
last
check
your
web
traﬃc?

Should
we
charge
visitors
to

wineries?

Most
California
wineries
charge
visitors

–

And
have
to
oﬀer
...

In
the
TasFng
Room:
Knowledge
about
wine,
does
NOT
sell
wine.
People
relaFng
to
...

In
the
TasFng
Room:
Knowledge
about
wine,
does
NOT
sell
wine.
People
relaFng
to
...

In
the
TasFng
Room:
Knowledge
about
wine,
does
NOT
sell
wine.
People
relaFng
to
...

In
the
TasFng
Room:
Knowledge
about
wine,
does
NOT
sell
wine.
People
relaFng
to
...

In
the
TasFng
Room:
Knowledge
about
wine,
does
NOT
sell
wine.
People
relaFng
to
...

Build
your
mailing
list
–
your

community
of
people
who
might

not
only
buy
some...

Friend’s
recommendaFon
Previous
experience
of
the
wine

Research
and
development

Brown
Brothers
of
Milawa,
Victoria,
Australia

(2.5
hours
drive
from
Melbourne)

...

Wines
like
these
–
and
their
labels
–
were
consumer

tested
at
the
winery
–
...

Investment
in
wine
tourism
will
pay
oﬀ…

Conclusions
wine

• Think
beyond

• Think
of
visitors
who
are
less
interested
in

...

Thank
you
for
your
aEenFon

robertjoseph@unforgeEable.com

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