UN DESA: SlideShare Network Case Study

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The United Nations Department of Economic and Social Affairs (UN DESA) case study on their SlideShare Network. …

The United Nations Department of Economic and Social Affairs (UN DESA) case study on their SlideShare Network.
http://slideshare.net/undesa

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Case study post:
http://blog.slideshare.net/2012/01/31/interview-sebastian-majewski-un-desa-enabling-the-world-to-make-informed-decisions-3/

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  • 1. UN DESA United NationsDepartment of Economic and Social Affairs / case study
  • 2. 300 publicationsWith more thanprint and electronic 300 documents andpublished globally each year,the United Nations Department of Economic and Social Affairs’ (UN DESA)information sharing is, well,COMPLEX.
  • 3. charged with a mission to“enable the world to makeINFORMED DECISIONS,”
  • 4. UN DESA turned to SlideShare to create a social media hub
  • 5. “Our content is part of thePUBLIC DOMAINso we want it sharedas widely as possible”
  • 6. “Our content is part of thePUBLIC DOMAINso we want it sharedas widely as possible”“SlideShare was theperfect solutionfor us. By uploading ourcontent to SlideShare,it can easily be embeddedand disseminated to amuch larger audience.”
  • 7. 10 sub- divisions UN DESA
  • 8. 10 sub- divisions01 ECOSOC Support and Coordination UN DESA02 Social Policy and Development03 Sustainable Development04 UN Statistics05 Population Division06 Development Policy07 Public Administration08 Forests09 Development Financing10 Capacity Development
  • 9. hierarchical structurewas a hurdlefor information dissemination UN DESA
  • 10. THE UN DESA SLIDESHARE NETWORKSERVES AS A HUBfor the other UN DESA sub-division channels
  • 11. UN DESAalso decentralized itspublishing process
  • 12. UN DESAalso decentralized itspublishing process“which empowerseach divisionby giving them controlover their own content”
  • 13. “ SlideShare has the interaction and integration(without the commitment of a Facebook page)...”
  • 14. SlideShare Analytics: identifies what KEYWORDS or UN DESA publications are the most popular and where they’re being shared
  • 15. SLIDESHA o wnload RE 2,000 d s CHANNE UN DESA L iew s kes v li60,000 63,000
  • 16. “a strong culture ofinformation sharing”
  • 17. “ SLIDESHARE HAS REALLYempowered ourINTERNAL TEAMSTO GET INVOLVEDin social media”