SlideShare: Say Goodbye to Social Media Fragmentation
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SlideShare: Say Goodbye to Social Media Fragmentation

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How SlideShare Networks enable large organizations to gain social media engagement and sales leads at scale.

How SlideShare Networks enable large organizations to gain social media engagement and sales leads at scale.

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SlideShare: Say Goodbye to Social Media Fragmentation Presentation Transcript

  • 1. How SlideShare Networks Provide Structure Across the Enterprise
  • 2. THE CURRENT PROBLEMSOCIAL MEDIA ISFROM A USER PERSPECTIVE.
  • 3. THE CURRENT PROBLEMSOCIAL MEDIA IS FRAGMENTED THROUGH: Inconsistent The lack of The lack of Content that branding creativity structure to is still in and process govern overall document on other content format platforms strategy
  • 4. THE CURRENT PROBLEMSLIDESHARE NETWORKS PROVIDE A STRUCTURE FORORGANIZATIONS TO GOVERN SHARING BY: Delegating out Having Sharing Curating and accounts consistent through both automatically branding creativity and aggregating process content
  • 5. CONTENT AGGREGATION CONTENT IS SYNDICATED FROM ACCOUNTS INTO THE MAIN NETWORK HOME.
  • 6. TYPES OF SLIDESHARE NETWORKS TWO TYPES OF ACCOUNTS: INDIVIDUAL EMPLOYEES BUSINESS UNITS / ORGANIZATIONAL STRUCTURE
  • 7. INDIVIDUAL EMPLOYEE YOUR EMPLOYEES ARE ALREADY ON SLIDESHARE PRODUCING CONTENT AND POSITIONING THEMSELVES AS TH UGHT LEADERS.
  • 8. INDIVIDUAL EMPLOYEE WITH SLIDESHARE NETWORKS, YOUR EMPLOYEES CAN STILL PRODUCE CONTENT AND POSITION THEMSELVES AS THOUGHT LEADERS WHILE PROMOTING THE OVERALL BRAND.
  • 9. INDIVIDUAL EMPLOYEE EMPLOYEES DON’T HAVE TO GO THROUGH A CENTRAL GATEKEEPER TO DISTRIBUTE OR POST CONTENT.
  • 10. INDIVIDUAL EMPLOYEEWITH INDIVIDUAL EMPLOYEE NETWORKS THERE IS Consistent branding A place to quickly A place that across the entire and easily find other aggregates and enterprise professionals within syndicates content that network from all over (no fragmentation) the network.
  • 11. BUSINESS UNIT / ORGANIZATION STRUCTURE A NETWORK CAN REFLECT YOUR ORGANIZATIONS STRUCTURE.
  • 12. BUSINESS UNIT / ORGANIZATION STRUCTUREDifferent departments withinyour organization couldcreate and share content thatis specialized to a givenaudience (HR, management,marketing, etc.).
  • 13. BUSINESS UNIT / ORGANIZATION STRUCTUREBusiness units could aggregate and upload content to theNetwork home under the banner of your organization.
  • 14. USING SLIDESHARE NETWORKS,LARGE ENTERPRISES CAN PROVIDE USERS WITH SIMILARNAVIGATION AND USER EXPERIENCEACROSS THE ENTIRE PLATFORM.
  • 15. examples
  • 16. IBM 150 EMPLOYEE NETWORK
  • 17. IBM THOUGHT LEADERS DRIVE SOCIAL MEDIA ENGAGEMENTTOPICS RANGE FROM THE CLOUDCOMPUTING TO SMARTER CITIES
  • 18. IBM IBM FORWARD THINKERS
  • 19. CISCO ANZ ENTERPRISE LATIN WIRELESS AMERICA CANADA BRAZIL CISCO SERVICE INTERNET PROVIDER BUSINESS 360 PUBLIC DATA SECTOR SERVICE CENTER PROVIDER MOBILITY
  • 20. DELLINCLUDES ACCOUNTS FORBOTH BUSINESS UNITS ANDINDIVIDUAL EMPLOYEES DELL WASHINGTON DELL REPORTS NETWORK DELL DELL THOUGHT SECURE SERVICES LEADERS WORKS DELL DELL MEDITECH SOLUTIONS DELL THOUGHT SOCIAL DELL LEADERS MEDIA ENTERPRISE DELL SMB
  • 21. IBM FORWARD THINKERS ANZ ENTERPRISE LATIN WIRELESS AMERICACANADA BRAZIL DELL WASHINGTON DELL REPORTS NETWORK CISCO DELL DELL SECURE THOUGHT SERVICES LEADERS WORKS SERVICE INTERNETPROVIDER BUSINESS 360 DELL DELL MEDITECH SOLUTIONS DELL PUBLIC THOUGHT SOCIAL DELL DATA LEADERS SECTOR MEDIA ENTERPRISE SERVICE CENTER PROVIDER DELL MOBILITY SMB
  • 22. THE BENEFITS Increase the Enable people Allow an Leverage volume of to communicate organization’s content content being directly with employees to marketers in shared the brand gain social differing media traction business units to generate leads.
  • 23. thank you! If you would like to learn more, visit http://slideshare.net/slidesharepro