SlideShare Infographic: The Quiet Giant of Content Marketing

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Infographic on SlideShare and Content Marketing, produced in collaboration with CollumnFive. Sources of data: B2B Technology Marketing Community on LinkedIn, The Content Marketing Institute, …

Infographic on SlideShare and Content Marketing, produced in collaboration with CollumnFive. Sources of data: B2B Technology Marketing Community on LinkedIn, The Content Marketing Institute, SlideShare Zeigeist, Quantcast and Comscore.

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  • 1. SLIDESHARE The Quiet Giant OF CONTENT MARKETING Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incor- porating content marketing into their overall digital strategies. SLIDESHARE IS THE WORLD’S LARGEST PROFESSIONAL CONTENT SHARING COMMUNITY SLIDESHARE VISITOR GROWTH 65 ONE OF THE TOP 150 60 60,077,045 SITES ON THE WEB 55 50 45 VISITORS (MILLIONS) 40 60 MILLION 35 33,194,966 VISITORS A MONTH 30 25 20 16,993,514 3 BILLION 15 10 SLIDE VIEWS A MONTH THAT’S 1,140 SLIDES 6,116,777 5 VIEWED PER SECOND 1,529,805 0 2007 2008 2009 2010 2011 HIGHLY PROFESSIONAL AUDIENCE According to ComScore, 100 equals the 594 average traffic to a particular site within a specific demographic. SlideShare has five times traffic from business owners than other 518507 popular websites. KEY: 199 164 166 162 156 147 146 144 139 130 99 99 108 95 96 90 94 93 91 89 85 82 BUSINESS MICRO BUSINESS SMALL BUSINESS C-LEVEL WORK IN SMALL OWNER OWNER OWNER BUSINESS B2B Marketing ProgramsA recent study by the B2B Technology Top Strategies Used in B2B Marketing ProgramsMarketing Community on LinkedIn shows the currentstate of content marketing in the B2B space. $Marketers are spending a quarter of 71% of B2B companies are doing more 82% Content 70% Search 68% Host or 64% Public 32% Print their marketing budgets on content marketing than the Marketing Engine Attend Relations TV Marketing Events Radio content marketing. previous year. SLIDESHARE’S AUDIENCE COMES FROM ORGANIC SEARCH SOCIAL NETWORKS OTHER SLIDESHARE CONTENT The Optimal Presentation Keep It Short & Sweet Be visual NUMBER OF SLIDES AVERAGE NUMBER OF PICTURES PER PRESENTATION33% 45% 19 Less than 10 10-30 GET TO THE POINT 14% 7% 1% AVERAGE NUMBER OF WORDS PER SLIDE 24 30-50 50-100 100+ AVERAGE NUMBER OF SLIDES PER PRESENTATION 19SOURCES:CONTENT MARKETING INSTITUTESLIDESHARE.NETQUANTCASTCOMSCORE