How Marketo Uses SlideShare for Inbound Marketing and Lead Generation

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In this case study, Marketo shares their success using SlideShare for Inbound Marketing and Lead Generation. Also see the blog post by Marketo's Jason Miller...

In this case study, Marketo shares their success using SlideShare for Inbound Marketing and Lead Generation. Also see the blog post by Marketo's Jason Miller...

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  • 1. Marketo provides marketing softwarethat spans the entire customer experience ANDJason Miller is responsible for Marketo’ssocial media & content marketing strategy
  • 2. “Because our company is abig advocateof visual content marketing, Slideshare is an essential partof our overall content strategy.”
  • 3. “In just over four weeks our presentationHow to Build aBetter Inbound Marketing Machine had over 133K views and hundreds of shares acrossthe socialsphere.”
  • 4. “A few months later, we launched a second custom Slideshare deck called VisualContent Marketing and it has just crossed the 105K views mark.”
  • 5. both Slideshare presentationsrank #1above our competitors in regardsto keyword searches.
  • 6. SO HOW DID WE DO IT?
  • 7. 1:
  • 8. experts in Marketing Automation
  • 9. 2:
  • 10. “At Marketo, we build our editorial calendar around monthly themes andthen put together the content piecesto support that theme.”
  • 11. 3:TAKE IT ON THE ROAD
  • 12. We present each of our Slideshare presentations atcompany USER social industry webinarsmeetings GROUPS meetups conferences
  • 13. 4:
  • 14. 4:Work with a partner whounderstands your goals
  • 15. “make sure that you and your partner’s goals are aligned and state the objectives clearly well in advance”
  • 16. With all these elements in place,the results aretremendous.
  • 17. here are the highlights:369,753 345 72 69 454 4,859 views email shares tweets facebook shares favorites downloads
  • 18. Marketointegrates withSlideshare formsso that each ofthe LEADS syncdirectly intoMarketo
  • 19. “We even have the option to trigger alerts to our salesdevelopment team when certain keywords are typed into the comment section of the download form within Slideshare.”
  • 20. The results are undeniable:$5,000 2,765 57 $94 $107,000invested names new prospects $ per prospect pipeline to date
  • 21. contact SlideShare Enterprise Sales to learn more about inbound marketing and lead generation