Marketo provides marketing softwarethat spans the entire customer experience                   ANDJason Miller is responsi...
“Because our company is abig advocateof visual content marketing,            Slideshare       is an essential partof our o...
“In just over four weeks our presentationHow to Build aBetter Inbound Marketing Machine had over 133K views and hundreds o...
“A few months later, we launched a second custom Slideshare deck called VisualContent Marketing and it has just crossed th...
both Slideshare presentationsrank #1above our competitors in regardsto keyword searches.
SO HOW DID WE DO IT?
1:
experts in Marketing Automation
2:
“At Marketo, we build our editorial calendar around monthly themes andthen put together the content piecesto support that ...
3:TAKE IT ON THE ROAD
We present each of our   Slideshare presentations atcompany     USER     social     industry    webinarsmeetings   GROUPS ...
4:
4:Work with a partner whounderstands your goals
“make sure that you and your partner’s goals are aligned and state the objectives clearly well in advance”
With all these elements in place,the results aretremendous.
here are the highlights:369,753     345           72           69           454         4,859  views   email shares   twee...
Marketointegrates withSlideshare formsso that each ofthe LEADS syncdirectly intoMarketo
“We even have   the option to trigger     alerts to our salesdevelopment team when      certain keywords       are typed i...
The results are undeniable:$5,000 2,765              57             $94 $107,000invested      names   new prospects   $ pe...
contact SlideShare Enterprise Sales to learn more about        inbound marketing and lead generation
How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
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How Marketo Uses SlideShare for Inbound Marketing and Lead Generation

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In this case study, Marketo shares their success using SlideShare for Inbound Marketing and Lead Generation. Also see the blog post by Marketo's Jason Miller...

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How Marketo Uses SlideShare for Inbound Marketing and Lead Generation

  1. 1. Marketo provides marketing softwarethat spans the entire customer experience ANDJason Miller is responsible for Marketo’ssocial media & content marketing strategy
  2. 2. “Because our company is abig advocateof visual content marketing, Slideshare is an essential partof our overall content strategy.”
  3. 3. “In just over four weeks our presentationHow to Build aBetter Inbound Marketing Machine had over 133K views and hundreds of shares acrossthe socialsphere.”
  4. 4. “A few months later, we launched a second custom Slideshare deck called VisualContent Marketing and it has just crossed the 105K views mark.”
  5. 5. both Slideshare presentationsrank #1above our competitors in regardsto keyword searches.
  6. 6. SO HOW DID WE DO IT?
  7. 7. 1:
  8. 8. experts in Marketing Automation
  9. 9. 2:
  10. 10. “At Marketo, we build our editorial calendar around monthly themes andthen put together the content piecesto support that theme.”
  11. 11. 3:TAKE IT ON THE ROAD
  12. 12. We present each of our Slideshare presentations atcompany USER social industry webinarsmeetings GROUPS meetups conferences
  13. 13. 4:
  14. 14. 4:Work with a partner whounderstands your goals
  15. 15. “make sure that you and your partner’s goals are aligned and state the objectives clearly well in advance”
  16. 16. With all these elements in place,the results aretremendous.
  17. 17. here are the highlights:369,753 345 72 69 454 4,859 views email shares tweets facebook shares favorites downloads
  18. 18. Marketointegrates withSlideshare formsso that each ofthe LEADS syncdirectly intoMarketo
  19. 19. “We even have the option to trigger alerts to our salesdevelopment team when certain keywords are typed into the comment section of the download form within Slideshare.”
  20. 20. The results are undeniable:$5,000 2,765 57 $94 $107,000invested names new prospects $ per prospect pipeline to date
  21. 21. contact SlideShare Enterprise Sales to learn more about inbound marketing and lead generation
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