Press junketsThe press conference was held at London.The newspapers and the media invited were the following:The GuardianAftonbladet Swedish newspaperEmpire magazineEmpire onlineBBC newsSky newsTotal filmBBC radio 120 minutes (Switzerland)The timesAnd many moreThe media who were at the press conference were local and foreign to spread the word. A lot of the countries is where the film will be viewed so it is important that those counties hear about the film.The media that were at the press conference also come from different media types, such as newspapers, magazines, radios, T.V programs and internet websites. The audience to Bond will defiantly hear about the film as the media will show it from all categories.
Press junketsFrom previous films like Skyfall being held atLondon for the press junkets. The new film will alsobe held there and have a lot of the same previousmedia (The Guardian, Empire, BBC, Sky, total film…)invited to ask questions. These invited will spreadthe new film around and it will be aimed at thetarget audience for the film. With the press junketbeing held at the same place and the mediainvolved being the same, it will get noticed acrossthe world the same as Skyfall did.
TrailersAs the last James Bond films with Daniel Craig have been rated a 12, it is very likely that the new Bond film will also be rated 12 or 12A. The new James Bond Film trailers will be held at other similar rating films and films with the same genre, e.g. other films rated 12’s and other action/thriller films. With the trailer going on at this time it means that people who are old enough and like the same genre can watch the trailer and these people are likely to be a Bond audience.
PostersI created a questionnaire to see where most James Bond fans would see a movie poster.The internet – 6Bus stops – 4Bus banners – 1Billboards – 3Train stations – 2Other – 3The highest being, Six people out of 19 voted for seeing the poster on the internet.All the places are likely to attract the eye of the audience asJames Bond has done all the places before and other similar genre films.
Viral CampaignsA viral campaign could work out to be good and bad. Good to spread the word for the new spy film and to get a lot of peoples attention and bring them to watch the film.Bad because the campaign could spread for the younger audience to see it and the film could not be appropriate for them to see.If creating a viral campaign, It will be best to get it professionally made first and only use images or text to symbolise the film, without giving to much away or inappropriate for the audience.
MerchandisingWith it being the 50th anniversary to James Bond there are already special merchandise to be brought. A golden edition of all the James Bond film for DVD and Blue ray, and a OMEGA Seamaster Diver 300m watch (for men and women). The watch can be bought at a OMEGA shop or online and the Bond films online or at media/film shops.
MerchandisingOther merchandising commonly done whichcould also be used for the new bond filmcould be: Board games, videogames, clothing and toys/collectables. Thecar collectables comes in a magazine for£7.99 and there have been 119 issues, sothey have been successful in selling andmaking that many.