11 andriani - lift


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11 andriani - lift

  1. 1. Makers, design and exaptation Pierpaolo Andriani Kedge Business School Marseille, France
  2. 2. What is a horse?
  3. 3. What is a chair?
  4. 4. Biology Technology machinery Data (genome) machinery Unfolding history Organism Information (file) Unfolding history Product/service
  5. 5. The evolution of form Form (bits) Form as Form information embedded in (atoms) atoms Atom/form becomes the instantiation of the bit/form Like in biology, the evolution of form proceeds on two levels We can separate the design of a product from its manufacture for the first time in history, because all the information necessary to print that object is built into the design Bass: The past present and future of 3-D printing http://www.washingtonpost.com/national/on-innovations/the-past-present-and-future-of-3-d printing/2011/08/21/gIQAg4fJZJ_story.html
  6. 6. From bits to atoms: 3D printers Brook Drumm Form 1 ORDbot Pwdr 3D Printer Solidoodle Reprap Reprap – Rostock Design Makerbot – Replicator 2X Tinkerine Ditto
  7. 7. From atoms to bits: 3D scanners http://www.soyacincau.com/2011/01/08/trimensionalturn-your-iphone-4-into-a-3d-scanner/ Go!SCAN 3D http://www.bitrebels.com/technology/lego-3d-scannerbringing-real-objects-into-a-3d-world/ SCENECT: scanning with Kinect Viuscan Laser Scanner Zcorp Photosimile 5000 Makerbot scanner
  8. 8. The Maker Design Cycle (MDC) 3D design 3D scanning Form (bits) Form (atoms) 3D printing
  9. 9. What does it mean for design?
  10. 10. but … can we have a proliferation of forms without limits? What drives forms? 3D design 3D scanning Form (bits) Form (atoms) 3D printing Function
  11. 11. The synthesis of artificial form Design is ‘the process of inventing physical things which display new physical order, form, in response to function’ (Alexander, 1964, page 1)
  12. 12. But then what drives function? 3D design 3D scanning Form (bits) Form (atoms) 3D printing Function
  13. 13. Well … it turns out that form controls function Through the process of Exaptation!
  14. 14. The “invention” of the microwave oven From a radar system To the microwave industry http://www.youtube.com/watch?v =4h1ESUz2H3E&feature=player_det ailpage http://en.wikipedia.org/wi ki/Mr._Goodbar
  15. 15. Solar bottles
  16. 16. The very first synthetic drug was a dye used in the textile industry
  17. 17. The first antidepressant If we open Life Magazine at page 20 …
  18. 18. Life Magazine, page 20
  19. 19. Life Magazine, page 21
  20. 20. Gould’s tyre to sandal principle
  21. 21. Lift Marseille
  22. 22. Production and design under (literally) the same roof (or garage)? 3D design Form (bits) 3D scanning Users 3D printing Form (atoms)
  23. 23. Canalising attention toward integrated experience? Traditional 3D design scanning 3D scanning bits Atoms Bits Designer Producer User 3D printing 3D printing Exaptive design atoms Function
  24. 24. Adaptive design, production and exaptive design Traditional design 3D design 3D design 3D 3D scanning scanning FormForm (bits)(bits) Function Form Form (atoms) (atoms) 3D 3D printing printing Production Exaptive design
  25. 25. • ...thank you for your attention… Courtesy: Giuseppe Carignani 2001 a space odyssey: this is not a bone… Toward the experience economy?
  26. 26. The space of potential applications of product/service is not pre-statable