My typical target audience… The Target Audience Profile for my magazine will beof what should be the typical reader of my magazine. From doing genre and form research and textualanalysis of the 3 magazines I get my inspiration from I was able to create my magazine’s typical reader:
Gender: Male While many of the main players in Britishmusic publication acknowledge that there arefemale readers of their magazines, statisticssuggest that the music press is essential amale-dominated domain. Official profiles ofNME (65% male), Classic Rock (93% male),Metal Hammer (66% male), Uncut (96%male) and Kerrang! (60% male) highlightsthis point, regardless of age range,employment status. Females areacknowledged through the rock industry buttypically adopt masculine characteristicsgiven aggressive stances and a male-orientated nature, or give a seductive pose toappeal to men equally. Women will be asecondary audience, as females can beappreciative of the music genre.
Age: 15 – 40 NME’s reader profile is anapproximately 41-year-old male who‘grew up with NME’, the magazinewhile appealing to the youngeraudience through up-coming artistsand iconography will also appeal toan older readership through anemphasis on music from the 60s, 70sand 80s such as ‘The Kinks’, ‘TheBeatles’ etc. who proved popular inQuestion 6 of the final questionnaire.This age range up to 40 can besupported by the prime example ofmy own Dad who collected ‘Q’magazine for years, and passed histaste along to me!
Race: White/English InterestsRock music, specifically sub-genres Alternative andIndie, instruments (e.g. guitar), internet smart (e.g. usesfacebook), fashion and films, clubbing,gigs/festivals/concerts.
Income bracket: C2 – B & E The magazine’s younger age bracket (15+) will consist mainly of students who are at the beginning of experiencing life and will be being introduced to music culture, such as a media studies student, as a result coming under the E income bracket. Those of an older bracket (20+) may be at the stage of getting jobs and in a skilled income bracket (C2 – B) and some life experience is required as to have a wide music knowledge as the older target audience are more independent, seeking something different and are stereotypically more educated. Alternative stereotypically targets the higher income brackets of those employed as they are independent, unlike the younger age bracket who are not of an independent mind-set yet would listen to pop music for social interaction.
VAL type: Those who have more of an interest in the rock genre are not quite mainstreamers, but as therock genre becomes more popular in the music genre race, the audience may soon be able toregard themselves as mainstreamers but specific to the rock genre.Experiencers: Individuals who are willing to try anything and everything, who are young inmind, easily bored and enjoy food, music and films. Experiences are also rebellious; this couldrelate to the secondary audience of females, as by the magazine essentially aiming at males, arebellious female may buy the magazine to compete with males or so to speak to ‘prove apoint’.Primary Audience: Fun/Atics – Fun-seeking and are active young people. This is the primary audience I think,the other two are secondary.Secondary Audience:Priority Parents (Like my Dad!) – Family values, media strongly dominate.Fulfillers – Independents, already clear of what they like, well-educated.