Main DVDThe DVD is the poster however minus the DVD symbols, whilethis may seem lacking in variation, it will reinforce the image ofBlue Planet in the audiences mind, the creature used andcolour scheme will now be associated with Blue Planet.The DVD cover like the other products uses a white fontcomplimenting the sunshines reflection off the water’s surfacewithin the poster. Complimenting also the ‘DVD’ and ‘BBCDVD’ symbol located below right and above left as the otherproducts (minus the poster) locate them similarly.Carries on the theme of blue and also features a sea creature,naturalistic element as the other products do.The poster contains many shades of the colour blue to make itmore appealing to the eye and give it variation. The otherproducts similarly do this. The variation in shades couldconnote the many levels, narratives and featured creatures inthe documentary.Features a short description to gain interest as the Collector’sEdition does.
Official PosterUses a white font.Carries on the theme of blue and alsofeatures a sea element.Contains many shades of the colour blue.Poster is simplistic and not overly busywith colours, text and images. Theaudience does not have to make a greateffort to see what’s features orcontemplate, much like the documentarythe audience only really has to watch,enjoy and be entertained.Features the voice of the Documentary,David Attenborough as the DVD doeshowever other products exclude.
DVD - Special EditionUses a white font.Carries on the theme of blue and alsofeatures a sea element.Contains many shades of the colourblue.Symbols located in same place asDVD and Collector’s Edition.Features above and below bannersthat match a colour on the page asthe Collector’s Edition displays.‘Planet Earth’ stays the same style onthe Collector’s Edition as it is a brand.
DVD Collector’s setShort description to gain interestUses a white font.Carries on the theme of blue and also features a seaelement.Contains many shades of the colour blue.Symbols located in same place as DVD andCollector’s Edition.Features above banner that matches a colour on thepage as the Special Edition similarly does.‘Planet Earth’ stays the same style on the SpecialEdition as it is a brand.Title is same as on Special Edition as they bothadvertise the Planet Earth brand.