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Impact of Social Media in Our Ways of Working

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This conference wants to focus on the way it is impacting our ways of working, on which ways does it make us more productive and collaborative, does it helps us to innovate? Should the workplace use …

This conference wants to focus on the way it is impacting our ways of working, on which ways does it make us more productive and collaborative, does it helps us to innovate? Should the workplace use be controlled by the employers? Where and how can we use it?
Ponente:
Carlos Lozano Ehlers
Evento relacionado
http://www.eoi.es/portal/guest/evento/1457/clase-abierta-del-global-mba-impact-of-social-media-in-our-ways-of-working


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  • 1. SOCIAL MEDIA &NEW WAYS OF WORKINGMadrid, 2nd March 2011EOI Business SchoolG obaGlobal MBACarlos Lozanocarlos.lozano@bicg.comClozano@eoi.eswww.bicg.com bicg comwww.eoi.es
  • 2. AGENDA WHAT IS NWW & SM SOME USES OF SM IN THE WAY WE WORK CHALLENGES OBSERVATIONS AND THOUGHTS DISCUSSION 2
  • 3. WHAT IS NWW & SM: THE FUTURE OF WORK Office(-home) Globalization & Urbanism Well-being f th f t of the future & Mega-cities Future F t Demographic Working Technology Energy & change world Technological trends Environment Economy in Mobility Global network the global & Logistics & Digital world knowledge society 3
  • 4. WHAT IS NWW & SM: FUTURE WORKSPACES ImplicationsMegatendencies / for…Principal themes Office-/Working world Home-office Internationality / Diversity Offerings of balanced nutrition & sportGlobalization Increase in security needs Offering & provision of services& Well-being Movement / ergonomic aspects Differentiated furniture Corporate diversity Offerings according to sex and ageDemographic change Building with provision of multiple interconnected services. Telepresence offer Location as strategic factorMobility & Logistics Home Office / Satellite office as Telepresence offer p complementary offer Efficient surface area use in buildingsUrbanism & Mega-cities High infrastructure requirements High energy demand Ecological technologies Ecological buildingsEnergy & Environment Ecological behaviours Ecological FM Brainspaces BrainspacesGlobal economy Knowledge / global access to data Knowledge / access to data from any Principle of interconnection (technology, (technology location& Digital world social) Interconnection as a principle Security & data protection Elevated security needs Zonification (offer of value-added modules Multi-funtion & possibility of variation) Flexible spaces & buildingsWorkspace Sensation of well being & health well-being Perceptibility & Transparency Communication & exchange quality 4
  • 5. WHAT IS NWW & SM: INTRODUCTION “New Ways of Working” encapsulate all those activities that influence how, where and when we work. “Work in a f fixed place “Work where and for a determined when you want!” time!”• Strict hierarchy • Interdisciplinary• Closed departments networks• Time/ task • Flexible teams orientation • Project work• Taylorist control • Intensive use of TICs• Lack of trust • Manage by objectives • Greater autonomy • Work-life balance 5
  • 6. WHAT IS NWW: AN INTEGRATED APPROACH An integrated approach to “New Ways of Working” implies the coordination of disciplines which are normally left unconnected. Such disciplines include: • Work organization • Design from inside-out • Information and communication • Innovative space concept I ti t • Value-added services technologies • Smart buildings • Work spaces • Flexible concepts All of this fits under the umbrella of corporate culture. • Process improvement • Digitization • Organizational • Connectivity structure • Automation New Ways of Working can be implemented y g p • Communication • Speed at any time, however there are certain • Knowledge transfer • Knowledge occasions which should be taken advantage • Change management management of: • Relocation of a building or campus • Openness • Teamwork & • Period following a merger • Flexibility collaboration • Holistic view • Employer of • Any intense cultural, organizational or • Attraction & choice technological change retention 6
  • 7. WHAT IS NWW & SM: THE STATE OF THE INTERNET
  • 8. WHAT IS NWW & SM: SM Powerful marketing and communication tool Professional Amateur "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and , that allow the creation and exchange of user generated content” KAPLAN AND HAENLIAN. WIKIPEDIA 8
  • 9. WHAT IS NWW & SM? A FEW FACTOIDS ALREADY OLD… By 2010. Gen Y will outnumber Baby Boomers….96% of Gen Yers have joined a social network, Source: Grunwald Associates National Study, July 2007. http://www.trendsspotting.com/blog/?p=165 http://www trendsspotting com/blog/?p=165 Social Media has overtaken porn as the #1 activity p y on the Web. Source: Study: Social Networking Sites Overtake Porn As Internets #1 Search, Reuters, Sep 16,Nielsen, a market research firm, said that American are 2008.spending more time on social-networking sites than on e- http://www.reuters.com/article/idUSSP31943720080916mail. In October 2009, Americans spent j p just under six hourssurfing social networks, almost three times as much as in thesame month in 2007. Source: A special report on social Eighty percent of companies use LinkedIn as anetworking, The Economist, Jan 28, 2010. primary tool to find employees. Source: Jobvite Socialhttp://www.economist.com/specialreports/displayStory.cfm?story_ Recruitment Survey : Statistics Show Social Media Is Biggerid=15351002 Than You Think, Socialnomics, August 2009.http://socialnomics.net/2009/08/11/statistics-show-social- media-is-bigger-thanyou- According to recent data from Nielsen, Internet think/ users spent an average of 6 hours, 13 minutes on People are now spending more time on social- p p g social networking sites, in the month of May 2010 i l t ki it i th th f M networking sites than on dealing with e-mail. 74% Internet Users reported to visit a SM site during May 2010 Seventy-five percent of millennials have a social networking profile (GenXs: 50%; Boomers: 30%; Silents: 6%). One in five have posted a video of themselves online. Source: Millennials: A Portrait of Generation Next,” a new report from the Pew Research Center for the People & the Press, February, 2010. p , y, http://pewsocialtrends.org/pubs/751/millennials-confident-connected-open-to 9
  • 10. WHAT IS NWW & SM?: WHAT A MESS 10
  • 11. WHAT IS NWW & SM?: TYPES OF SM 12
  • 12. WHAT IS NWW & SM?: TYPES OF SM 13
  • 13. WHAT IS NWW & SM?: THE PARTICIPANTS 14
  • 14. WHAT IS NWW & SM?: THE PARTICIPANTS AND USE BASED UPON AGE 15
  • 15. AGENDA WHAT IS NWW & SM & NWW? SOME USES OF SM IN THE WAY WE WORK CHALLENGES OBSERVATIONS AND THOUGHTS DISCUSSION 16
  • 16. USE OF SOCIAL MEDIA BY ORGANIZATIONS
  • 17. SOME USES OF SM: USE OF SOCIAL MEDIA BY ORGANIZATIONS Source:www.elliance.com 19
  • 18. SOME USES OF SM: INTEREST OF SOCIAL MEDIA FUTURE What is the plan for the future? CHALLENGES Should we encorage or limit it? USE How do we use it? How can we use it? INNOVATION Can it encourage innovation? COLLABORATION How can we collaborate more effectively? 20
  • 19. SOME USES OF SM: USE OF SOCIAL MEDIA @WORK Sales & Marketing Public Relations Encourage Employee Communication Hardware Innovation & Connect with Linkedin Flickr Creativity Customer Service colleagues SlideshareDiscover New Information Twitter Clients d Cli t and Brands Youtube New Hire/ new Student Manage Culture/ Org Facebook orientation Change Network People P l Strengthen Co abo at o Collaboration Brand Reputation p Comm. Engagement Business Continuity/ y Expand Networks Business Response & Locate Skills 21
  • 20. SOME USES OF SM: STRENGHTEN COLLABORATIONSees collaboration and social networking in theenterprise as the next phase of the internet to increase Created a Linkedin behind the Firewallproductivity Internal networks with recognition grants, empowering employees at all levelsCisco Telepresence System 3200 newsroom.cisco.com/dlls/2008/prod_051208b.html i /dll /2008/ d 051208b ht l Highly Specialized Network containing profiles of Productivity up 4,9% analysts from various intelligence agencies Savings $691MM 900% ROI 22
  • 21. SOME USES OF SM: ENCOURAGE INNOVATION AND CREATIVITYAbility to meet others, learn from them and work collaborativelySocial Media Network cuts across organizational hierarchiesSM promotes horizontal democratic interactions horizontal, I-Prize “40% of creative 40% Imagine the next $1BN Business teams productivity 2000 people, 104 countries is directly explained by comms” MIT Research Idea Max 12000 ideas submitted 10% revenue linked to innovation (2008) InnoCentive Web community that outsources research problems y p and invites contributions from anyone awarding cash prices. 23
  • 22. SOME USES OF SM: EXPAND NETWORKS AND FIND SKILLSIN HOUSE SOCIAL NETWORKSTownSquare Blue Shirt Nation Private Network D St t Street Small BlueWAY TO IDENTIFY POTENTIAL EMPLOYEES 92% of companies use or plan to recruit via social networks in 2010Alumni Network 86% Linkedin 60% Facebook Speed, Quality, Cost 50% Recruting 24
  • 23. SOME USES OF SM: IMPROVE PRODUCTIVITY NET APP LIVE Break information out of ..... functional silos HAIKU POETRY Go beyond email Encourage participation Tel Aviv and Densest intracompany web and higher betweeness measures ..... Boston Universities 7% More Employees with extensive social networks but but… ..... Productive Those with cohesive face to face networks 30% more productive 40% Creative Team Nimble social communications networks ..... Productivity 25
  • 24. SOME USES OF SM: SUPPORT CULTURAL CHANGE Study blogs in mergers Understand company issuesSOME USES OF SM: DISCOVER NEW INFORMATIONBe everywhere at the same time Cost effective Give access to hard to capture behaviors Allows instant movement between behavioral and cognitive Provides greater intimacy with participants Relationship can extend over time 26
  • 25. SOME USES OF SM: OTHER USES CUSTOMER SERVICE EMPLOYEE COMMUNICATIONS NEW HIRE/ NEW STUDEN ..... ENGAGEMENT ORIENTATION BUSINESS CONTINUITY/ BRAND REPUTATION DISASTER RESPONSE 27
  • 26. AGENDA WHAT IS NWW & SM & NWW? SOME USES OF SM IN THE WAY WE WORK CHALLENGES OBSERVATIONS AND THOUGHTS DISCUSSION 28
  • 27. CHALLENGES: USE OF CONSUMER NETWORKING TOOLSSM policies tightening: A 2010 survey by Robert Half Technology of 1,400CIOs from companies across the US with 100 or more employees revealed that38% of CIOs are tightening their grip on social media sites.More strict with respect to personal use 23%More strict with respect to business use 15%More lenient with respect to business use 10%More lenient with respect t personal use 7%M l i t ith t to lNo change 55%Dont know/no answer 2% 20% Where is Policies 50% Microblogging In place for use your 14% adopting business policies 75% Use social i l networks 29
  • 28. CHALLENGES: POTENTIAL FOR ABUSE, ADDICTION 30
  • 29. CHALLENGES: POTENTIAL FOR ABUSE, REMORSE 32% of people reported posting something they regret (RETREVO) 31
  • 30. CHALLENGES: PRODUCTIVITY ISSUESHOW CAN YOU BALANCE YOUR MEDIA DIET?SOME STATS,… Nielsen: 5.5 hours a month SM @work Nielsen: 6 hours 15 minutes SM_USA SM USA Nielsen: 6 hours_GLOBAL 1/33 build Facebook profile @work Internal SM… graveyards of info g y 32
  • 31. CHALLENGES: PRODUCTIVITY ISSUES: THE HYERARCHY OF DIGITAL DISTRACTIONS 33
  • 32. CHALLENGES: PRODUCTIVITY ISSUES: THE HYERARCHY OF DIGITAL DISTRACTIONS Productivity sapped: One in every 33 employees has built their entire Facebook profile during work time says Nucleus Research, an IT research and advisory services firm. Companies that allow access to Facebook during work hours lose an average of 1.5 percent in total employee productivity. The study was based on Interviews with 237 randomly selected office workers. Source:Research note: Facebook: Measuring the cost to business of social notworking,July 2009. http://nucleusresearch.com/research/notes-and-reports/facebookmeasuring- the-cost-to-business-of-social-notworking/ 34
  • 33. CHALLENGES:ROI MEASURES AND CONTROL ISSUES Difficult to measure ROI Renegade Sites 84% did not measure ROI for Blogs and sites created by non social Media Programs 2009 authorized users. study by Mzinga Mzinga. Abandonment Risky Behaviour Facebook or Twitter Employees started SM p y Non used accounts. with no guidance 35
  • 34. AGENDA WHAT IS NWW & SM & NWW? SOME USES OF SM IN THE WAY WE WORK CHALLENGES OBSERVATIONS AND THOUGHTS DISCUSSION 36
  • 35. OBSERVATIONS ITS ALL ABOUT IT REQUIRES NEED FOR 1 PLANNING 2 THE USER AND 3 PEOPLE TO STIR NOT THE TOOL THE POT 37
  • 36. OBSERVATIONS AND THOUGHTS: SOME CHOICES YOU NEED TO MAKE Who I am What I am choosing to be choosing to do online? on the WebWhat problems am I What Wh t are the th Where do we ask forchoosing to fix with challenges help Social Media 2011the help of internet Choices to Make Am I choosing to How I am Alexandra Samuel be a brand or a choosing to use Harvard person online? boredom? 38
  • 37. OBSERVATIONS AND THOUGHTS: THE FUTURE Office(-home) SM integrated in Augmented applications f th f t of the future reality Future F t Applications Working Technology Microblogs that integrate driven by all social info world Technological trends interest Search Phones and engines will creativity as Enterprise SM use your SM drivers for SM Info 39
  • 38. OBSERVATIONS AND THOUGHTS: THE FUTURE RUN WHEN YOU HEAR SM STRATEGY FOCUS FIRST ON YOUR BUSINESS OBJECTVES FOCUS FIRST ON YOUR BUSINESS OBJECTVES 40
  • 39. THANKSwww.bicg.com
  • 40. ANNEX
  • 41. WHAT IS NWW & SM?: THE REAL MEANING OF FACEBOOK 10% of Web Time 48% usage when they wake up 28% use from bed ANOTHER WORLD WIDE WEB 1 IN 13 USES ADDICTIVE facebook ONLY CONNECT SOCIAL ENGAGEMENT 44
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