The Broccoli Project UCT
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The Broccoli Project UCT

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A presentation I gave at UCT

A presentation I gave at UCT

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The Broccoli Project UCT The Broccoli Project UCT Presentation Transcript

  • On being a social entrepreneur… A 10 year overnight success BUS4050W BUSINESS STRATEGY 2009 28 September 2009 MarcAnthony Zimmermann [MaZ] Head of Broccoli, The Broccoli Project
  • Bsc. Elec. Eng. 1999
  • Most Common Question
  • Startup Infrastructure: 128 MB Memory Stick+Internet Cafe
  • • Starter Pack • SIM Card • Poster • Loyalty Card • Limited Edition CD 1000,000+ Units
  • Partner / Align with an Known Brand / person (It’s easier) ‘Wing’ it where realistic Success & Strategy sometimes diverge
  • June 2008
  • …rewards that matter Building Food Airtime Materials
  • Cape Town Station Pilot
  • Follow your heart
  • March 2009 2 day business plan = Global Entrepreneurship Competition 21 Countries 28 Entries
  • June 2009
  • T-Shirts ? FCB – Muy Bien! WTF?
  • success can come from the most unexpected ideas
  • The gestalt approach on life Gestaltism is a theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies... http://en.wikipedia.org/wiki/Gestalt_psychology
  • A Rewards Program for the Poor
  • Global Issues
  • Core Focus HEALTH & EDUCATION
  • The Solution CLOUD BIOMETRICS COMPUTING FUND FLOW ACCOUNTABILITY INCENTIVISE POSITIVE SOCIAL CHANGE
  • Key Ideas Rewarding Social Activity Rewards that Matter Public / Private Partnerships Crowd-sourced Funding Deferred Distribution Off-the Shelf Hardware Measurability through Software
  • Stages of Socialisation Measuring Success ?
  • Technology Implementation Biometrics Cost Effective Technology
  • Outcomes Vouchers can be redeemed at a nationwide retailer Voucher redemption can be tracked Funders get a granular view on fund deployment
  • Data Gathering Internet
  • Case Study
  • Analytics
  • Analytics
  • Q&A visit http://broccoliproject.org