4. Part 1
A Brief History
Some Influences
A New Model
Part II
Field Prototyping
Food Vouchers & Cape Town station
Finale
Video Documentary
How we have benefited from social media
16. Hola7
Foundation
Emndeni Home
Laphumilanga HIV Orphanage in Port Elizabeth
//while doing good
Hospice Matlosana in Klerksdorp
Emmanuel Home in Klerksdorp
20. //thought framework
It is hard to imagine a that community of members surviving on less than
$2 a day will derive any real value from the benefits of Web2.0 from
services such as del.icio.us, Youtube or Facebook.
The intention of MZANZI.mobi is a promise of hope to itʼs users. The aim
is to give communities in South Africa a voice that is heard by a global
market place, a voice that can be acted upon in a real and meaningful way.
MZANZI.mobi aims to abstract the benefits and notions of Web 2.0 into a
form that is accessible to a mass population, but more importantly will
make a real difference in the lives of everyday South Africans by
transforming mobile phone interaction into a global platform for action.
November 2007 - Application for Funding
to Knight Foundation
36. $ - Cost to Country
Receive Incentive
get tested
for
HIV
Stay HIV
negative
year1 year2 year3 year4
time = t
37. $ - Country GDP
Receive Incentive
Find
Employment
Continued
Employment
year1 year2 year3 year4
time = t
38. //funding model
Distribution
Web Co-Payments
Donations
CSI Brand/
Funding Advertising
39. How is this a
social object ?
From Jyri Engestrom & Kevin Anderson
http://tinyurl.com/youhmc
Tasty Links >> http://blip.tv/file/264795
http://tinyurl.com/4fu3rm
40. 1
You should be able to define the
social object your service is built
around
Food
41. 2
Define your verbs that your users perform
on the objects. For instance, eBay has buy
and sell buttons. Itʼs clear what the site is for.
Give / Feed
47. How have we benefitted from social media ?
1. Internal blog where we share developments and ideas
2. Putting videos on Youtube puts the work into context
and keeps international funders up to date
3. Using social media tools appeals to our partners & funders
4. Social media is an indirect marketing & reputation tool and not a direct
marketing channel