Broccoli Project Unilever 2

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  • Broccoli Project Unilever 2

    1. 1. The Broccoli Project The Rewards Program For the Poor May 2009
    2. 2. we must be the change we wish to see in this world. mahatma gandhi
    3. 3. Background
    4. 4. <ul><li>The poor do things that are not valued </li></ul><ul><li>Often the only pathway to food is through crime </li></ul><ul><li>The Broccoli Project provides another way </li></ul>
    5. 5. The Broccoli Project
    6. 7. <ul><li>Rewards program for the poor </li></ul><ul><li>Rewards that matter </li></ul><ul><li>Positively reinforces socially beneficial behavior </li></ul><ul><li>Requires participants take ownership of situation (vs. welfare-ism) </li></ul><ul><li>Technology platform to evaluate and measure in realtime </li></ul>Be the Change HIV Tests Looking for a Job Collecting Plastic Cleaning a Community Food Security Building Materials Clothing
    7. 8. An Enabling Partnership
    8. 9. The Big Idea
    9. 10. <ul><li>Defer the Logistics to the Retailer (They Already do that) </li></ul><ul><li>Defer collection of food rewards to recipient </li></ul><ul><li>Require action from recipient </li></ul><ul><li>Co-op sponsorship of rewards </li></ul>
    10. 11. Enrolling
    11. 12. Other Age Name
    12. 13. Accessing Data
    13. 15. Rewarding
    14. 17. Voucher can be Used at a Retailer
    15. 18. Pilot Study
    16. 19. Incentive Based Voluntary HIV Counseling & Testing
    17. 20. <ul><li>Limit Co-Enrollment </li></ul><ul><li>Track & Measure Incentives </li></ul><ul><li>Keep a level of anonymity </li></ul><ul><li>Report Results to Funders </li></ul>What is Co-Enrollment ?
    18. 21. Tutu Mobile HIV Clinic
    19. 22. Biometric Enrollment
    20. 23. Waiting with SIM Cards
    21. 24. Voucher Distribution
    22. 25. Mobile Data Capture
    23. 26. 100% Incentive Based Response
    24. 28. The Team
    25. 29. MaZ Old Mutual Hero Advertising Rocketseed Givengain Momentum Cell-C Hola7 Colin Habberton James Burton Jeff Singer Men on the Side of the Road Desmond Tutu HIV Foundation Pick n Pay Charles Maisel
    26. 30. Other Initiatives
    27. 31. How Many Rats Can you Catch?
    28. 32. Not Enough Blood In SA Blood banks
    29. 33. Help Masiphumelele Clean their Wetlands
    30. 34. Practical Applications
    31. 35. Video Soup Kitchens & Food Banks Monitor Multiple Visits
    32. 36. Medical Co-Enrollment Limited to Single Program
    33. 37. Skills Attendance
    34. 38. Web Fundraising
    35. 39. http://broccoliproject.org

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