LEADING THE 2ND SCREEN REVOLUTION
Frederic Arquier
Head of Sales –TV Operators
farquier@visiware.com
THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS
2013
DOUBLE REVOLUTION FOR TV VIEWERS
TV IS GOING OUT VIEWERS ARE LOOKING OUTVIEWERS ARE LOOKING OUT
DOUBLE WORK FOR THE TV INDUSTRY
MULTISCREEN 2ND SCREEN
Delivering & controlling the TV everywhere
experience
Empowering th...
With a very frag ment ed attention
source Redbee/Decypher survey sept 2012
86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS
Frustration dominates on 2nd screen
« TV guide » : 353 results on the appstore (FR)
81% dual screeners unsatisfied
FROM GUIDE TO COMPANION
STATIC INFORMATION
• EPG Info
• Discovery
• Editorial
• News
DYNAMIC ENRICHMENT
• Dynamic EPG info...
THE 4 PILLARS OF DYNAMIC ENRICHMENT
Info Vote Play Share
RICHEST BACK OFFICE CONTENT
AND CAMPAIGN MANAGER1 A PUSH BASED SCALABLE
CLOUD DISTRIBUTION2 2ND SCREEN APPS
AND SERVICES3
...
CUSTOMER CASE : ESPN SYNC
https://vimeo.com/73209754
EARLY STEPS IN 2011
2012: DEPLOYMENTS STARTED
2013: ACCELERATION
THE 2ND SCREEN REVOLUTION
1,400 shows
25 leading networks
20 countries
30 M. apps
In a market that is just starting….
ADAPTING TO ANY TYPE OF CONTENTS
MONETIZE IT !
AD SPOT ON ANY CHANNEL
SYNCHRONOUS
2ND SCREEN
RICH MEDIA AD: ANIMATION,
GAME, COUPON…
UNIQUE PATENT PENDING ...
USE-CASE
• A TV-viewer uses your app while watching TV
• A Coca-Cola spot runs in the ad-break.
• Your app instantly displ...
IN ACTION
https://vimeo.com/73209837
WRAP UP
CREATE ENGAGEMENT WITH RICH 2ND SCREEN EXPERIENCE
the world’s most deployed, robust and
feature- rich 2nd screen s...
Thank you!
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Visiware leading the 2nd screen revolution - nex tv mexico-1.1

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Visiware leading the 2nd screen revolution - nex tv mexico-1.1

  1. 1. LEADING THE 2ND SCREEN REVOLUTION Frederic Arquier Head of Sales –TV Operators farquier@visiware.com
  2. 2. THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS 2013
  3. 3. DOUBLE REVOLUTION FOR TV VIEWERS TV IS GOING OUT VIEWERS ARE LOOKING OUTVIEWERS ARE LOOKING OUT
  4. 4. DOUBLE WORK FOR THE TV INDUSTRY MULTISCREEN 2ND SCREEN Delivering & controlling the TV everywhere experience Empowering the convergent TV experience and capture viewers engagement Same content on a variety of devices Variety of contents synchronized with TV
  5. 5. With a very frag ment ed attention source Redbee/Decypher survey sept 2012 86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS
  6. 6. Frustration dominates on 2nd screen « TV guide » : 353 results on the appstore (FR) 81% dual screeners unsatisfied
  7. 7. FROM GUIDE TO COMPANION STATIC INFORMATION • EPG Info • Discovery • Editorial • News DYNAMIC ENRICHMENT • Dynamic EPG info • Social Integration • Gamification • Participation PRACTICAL TOOLS • Zapping to • Set reminders • Set Recordings • Watch on the go “THIS IS THE PROGRAM” “THIS IS WHAT YOU CAN DO” “THIS IS WHAT’S HAPPENING”
  8. 8. THE 4 PILLARS OF DYNAMIC ENRICHMENT Info Vote Play Share
  9. 9. RICHEST BACK OFFICE CONTENT AND CAMPAIGN MANAGER1 A PUSH BASED SCALABLE CLOUD DISTRIBUTION2 2ND SCREEN APPS AND SERVICES3 THE LEADING 2ND SCREEN PLATFORM
  10. 10. CUSTOMER CASE : ESPN SYNC https://vimeo.com/73209754
  11. 11. EARLY STEPS IN 2011
  12. 12. 2012: DEPLOYMENTS STARTED
  13. 13. 2013: ACCELERATION
  14. 14. THE 2ND SCREEN REVOLUTION 1,400 shows 25 leading networks 20 countries 30 M. apps In a market that is just starting….
  15. 15. ADAPTING TO ANY TYPE OF CONTENTS
  16. 16. MONETIZE IT ! AD SPOT ON ANY CHANNEL SYNCHRONOUS 2ND SCREEN RICH MEDIA AD: ANIMATION, GAME, COUPON… UNIQUE PATENT PENDING TECHNOLOGY • NO NEED TO CONTROL TV SIGNAL • SEAMLESS FOR THE VIEWER • NEW RICH AD FORMAT • ADAPTS TO ALL MOBILE + PC PLATFORMS • PERFORMANCE THROUGH CALL-TO-ACTION • TARGETING & SCENARIOS • DEPLOYMENT STARTED LAST WEEK ON NFL
  17. 17. USE-CASE • A TV-viewer uses your app while watching TV • A Coca-Cola spot runs in the ad-break. • Your app instantly displays a «2nd screen ad rebound» • Eg a small animation, instantly followed (if the user clicks) by a module to customize a coke- can with a contact’s name and send it to him • Could also be a video, a mini-game, any rich content • Can be targeted (eg. coke light for women and coke zero for men) Neil Bedwell - Global Head of Digital for Coca-Cola “Connecting to consumers through second and third screens takes more than just adding a Twitter feed. “That’s old thinking – the story is way bigger on the other [second] screen.” MONETIZE IT – THE USE CASE
  18. 18. IN ACTION https://vimeo.com/73209837
  19. 19. WRAP UP CREATE ENGAGEMENT WITH RICH 2ND SCREEN EXPERIENCE the world’s most deployed, robust and feature- rich 2nd screen storytelling solution MONETIZE ATTENTION WITH SYNCED ADVERTISING an advertising game-changer This new, rich, -ad format boosts TV-ad campaigns and makes them interactive & social THE 2ND SCREEN REVOLUTION IS A UNIQUE OPPORTUNITY FOR THE LEADING PLAYERS OF THE TV INDUSTRY
  20. 20. Thank you!

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