GAME on TV, GAMES and TV
Opportunities & Business for the TV industry
July 2013
Frederic Arquier, Head of Operator Sales -...
People play more than ever before
1 200 million gamers
1 Billion hours per day
Game revenue moves to casual
2005 2009 2012 2016
0,3 MMUSD
3MMUSD
19,5MMUSD
46MMUSD (e)
6,7MMUSD
22 MMUSD
48,5 MMUSD
36MMU...
A diversified game market
Genre
Averageage
20
35
50
50%
30
25
40
45
Strate
gy Shoot
erRacin
g Action
Casino/Pok
er
Solitai...
Visiware creates casual games for TV
1995 2013
16 colors
1 single background
image
720 x 576
Music or sound
No return path...
Lots of casual games
Available on most DTV platforms
The most successful &
deployed gaming portal in
the payTV world
 Deployed across 4contine...
Which generate lots of revenues
PlayinTV is generating ARPU
 50 USD per active PlayinTV subscriber
 0,45 USD per adressa...
Game in TV and with TV
PlayYOUR game, when you want Play the TV game along the show
80% smartphone owners are dual screeners
With a very frag ment ed attention
Leading the 2nd screen revolution
Information
• Factoids
• Pictures
• Videos
• Tweets
• Statistics
Social
• Shared
• # sel...
Deployed already by leading producers & broadcasters
1000 shows in 17 countries
Visiware White label 2nd sreen Platform
1....
3 years
collaboration
on 2nd screen
Playalong
during liveTV
broadcasts
- Same
questions
as onTV
- Social
integration
- Mul...
3 years
collaboration on
2nd screen
Playalong during
liveTV
broadcasts in 17
countries
- Same
questions as
onTV
- Social
i...
2 years
collaboration
on 2nd screen
experience
around NFL
league games
- Facts
- Bios
- Tweets
- Trivia
- Polls
- Predicti...
Prototype for
football 2nd
screen
experience
- Facts
- Bios
- Tweets
- Trivia
- Polls
- Prediction
games
- Tchatrooms
- Ex...
Marketing Loyalty Revenues
Richer TV
Innovation
multiscreen
convergence
Premium experience
social
sportX factor …
Just a t...
Wrap Up
 We enter a new era of the game history
 TV has a very strong case to monetize the
global public appetite for ga...
19
ThankYou!
FredericArquier Sales Director,Telco &TV operators
farquier@visiware.com, +33 (0)7 60 99 28 70
About Visiware
 15 years BtoB experience in entertainment onTV
200 + casual games catalog deployed on 40 networks around ...
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Visiware games and tv-july2013

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A slidedeck I presented at NexTV summit about the casual game market and the opportunities it holds for the TV industry

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Visiware games and tv-july2013

  1. 1. GAME on TV, GAMES and TV Opportunities & Business for the TV industry July 2013 Frederic Arquier, Head of Operator Sales - VISIWARE
  2. 2. People play more than ever before 1 200 million gamers 1 Billion hours per day
  3. 3. Game revenue moves to casual 2005 2009 2012 2016 0,3 MMUSD 3MMUSD 19,5MMUSD 46MMUSD (e) 6,7MMUSD 22 MMUSD 48,5 MMUSD 36MMUSD (e) 96% 88% 71% 44% Source newzoo & Roland Berger CASUALGAME TRADITIONALGAME
  4. 4. A diversified game market Genre Averageage 20 35 50 50% 30 25 40 45 Strate gy Shoot erRacin g Action Casino/Pok er Solitair e Slots Social turn based Match 3 Platfor m Brainteaser s Quizz Source flurry, march 2013
  5. 5. Visiware creates casual games for TV 1995 2013 16 colors 1 single background image 720 x 576 Music or sound No return path 16 Million colors Animations Full HD Music AND sound Connected to Internet Connected to other devices The boom of STB chipsets Computing power 300 DMIPS 150 DMIPS 3000 DMIPS deployed on 40+ networks
  6. 6. Lots of casual games
  7. 7. Available on most DTV platforms The most successful & deployed gaming portal in the payTV world  Deployed across 4continents  Reaching up to 120 000 000 end users  On more than 800 different devices
  8. 8. Which generate lots of revenues PlayinTV is generating ARPU  50 USD per active PlayinTV subscriber  0,45 USD per adressable subscriber in global average Production • Game design • Developments • Integration in operator environment Operations • Distribution of the service • Marketing of the offer • Billling A Revenue-share partnership model
  9. 9. Game in TV and with TV PlayYOUR game, when you want Play the TV game along the show
  10. 10. 80% smartphone owners are dual screeners With a very frag ment ed attention
  11. 11. Leading the 2nd screen revolution Information • Factoids • Pictures • Videos • Tweets • Statistics Social • Shared • # selection • Tchat rooms • contests Gamification • Trivia • Polls • Prediction • Advert games • Leaderboards Monetized • Sponsorships • TV advert rebound on 2nd screen ENGAGEMENT
  12. 12. Deployed already by leading producers & broadcasters 1000 shows in 17 countries Visiware White label 2nd sreen Platform 1. Back end – 2nd screen Manager 2. Real time push protocols & CDN 3. Front end on all devices
  13. 13. 3 years collaboration on 2nd screen Playalong during liveTV broadcasts - Same questions as onTV - Social integration - Multiplayer contest - Reward: cast for tv show
  14. 14. 3 years collaboration on 2nd screen Playalong during liveTV broadcasts in 17 countries - Same questions as onTV - Social integration - Multiplayer contest - Reward: cast for tv show
  15. 15. 2 years collaboration on 2nd screen experience around NFL league games - Facts - Bios - Tweets - Trivia - Polls - Prediction games - Tchatrooms - Exclusive contents
  16. 16. Prototype for football 2nd screen experience - Facts - Bios - Tweets - Trivia - Polls - Prediction games - Tchatrooms - Exclusive contents
  17. 17. Marketing Loyalty Revenues Richer TV Innovation multiscreen convergence Premium experience social sportX factor … Just a tool to watch TV A support for engagement and shared emotions 1. Create an immersive experience on a screen 2. Reach a critical mass audience 3. Advertize to the audience Triple benefits of companion TV
  18. 18. Wrap Up  We enter a new era of the game history  TV has a very strong case to monetize the global public appetite for games  Gamification of theTV experience has become a key for customer engagement  The ability to create enriched and gamified 2nd screen experiences becomes a key differentiator
  19. 19. 19 ThankYou! FredericArquier Sales Director,Telco &TV operators farquier@visiware.com, +33 (0)7 60 99 28 70
  20. 20. About Visiware  15 years BtoB experience in entertainment onTV 200 + casual games catalog deployed on 40 networks around the world Reaching up to 120 million end users across 800 different devices  85+ experts in interactive TV service development UX design,gamification, graphical design, technical architecture, Embedded development, tests and validation 200+ casual games optimized for TV HTML5, flash, OpenTV… Deployed all around the world UI development on STB, TV & personal screens From specs to tests In multiple technical setups 2nd screen enriched TV experiences smartphones, tablets & PC For NFL, Sony, Endemol Creators of TV-centric interactive experiences

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