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Leslie Camacho, M.S.Ed., GCDF, & MCDP<br />Assistant Director of Career Development<br /> Career Development Center<br />D...
2007 – 2008 Strategic Plan - Academic Goal: 6.1.14<br />“Develop and implement a comprehensive career development system. ...
LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsAbout LaGuardia<br /><ul><li>Fall 2008 enrollment: 15,540
Students’ age range: 54%  are 17-22; 25% are 23-29.
57% of students are foreign born: 117 languages.
 Majors: Liberal Arts 37%; Business 28%; Allied Health 25%; Technology 10%
 Educational aspirations: 34% BA; 26% Master’s or higher.
 Family income: 54.9% up to $25,000 (living with parents)
 50% receive financial aid</li></ul>4/9/2010<br />LaGuardia eCareer<br />3<br />
LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsBuilding Bridges: Linkages  <br /><ul><li> Committee re...
 Share knowledge of career services on campus
 Learn about best practices
 Review how colleges, locally and nationally, have accomplished this
 Discuss how to create links from one office to another
 Identify gaps to build a seamless process</li></ul>4/9/2010<br />LaGuardia eCareer<br />4<br />
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La Guardia’s Virtual Career Center

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  • Welcome to LaGuardia Community College My name and titleLaGuardia&apos;s Virtual Career Center: A Demonstration of eCareer Tools Fist part will focus on development but marketing will be interweaved with the demonstration LaGuardia’s Virtual Career Center started with students voicing their dissatisfaction with our career and planning services. LaGuardia doesn’t have a traditional “career office”To improve student success, 2007 – 2008 Strategic Plan - Academic Goal: 6.1.14Community College Survey of Student Engagement (CCSSW) 2007Office of Institutional Research http://www.ccsse.org/At LaGuardia Community College/CUNY we have developed a virtual career center to bridge existing career services across campus and provide students with a framework to develop a comprehensive career plan. The eCareer Central is a website that aggregates the College&apos;s career related websites into one place. The eCareer Plan is a career planning application students can use alone or as part of a class. Come join us for a demonstration of these tools and learn how they were developed and marketed. This session will conclude with a question and answer period. Summary This session will be a presentation of LaGuardia Community College&apos;s virtual career center bridging existing career services and providing students with a framework for career planning. Come join us for a demonstration of eCareer Central (website) and eCareer Plan (a career planning application).
  • Students voiced a dissatisfaction with career services and planning services. Improve student success.Intent has been there but out students were the catalyst. Community College Survey of Student Engagement (CCSSW) 2007Office of Institutional Research http://www.ccsse.org/
  • Students come with a number of strengths and challenges. Student demographics 73.3% have an income up to 25,000 living away from parents. Mostly from working class families that are first generation in college and/or first generation or immigrants in this county. Resources, support, or knowledge to reach their goals. 34% have educational aspirations to earn their BA, therefore LaGuardia is part of a longer goalTo help them reach their goals a committee was forged. Facts data based on 2009 Institutional Profile.
  • Pull information together: DataBest practicesReview how other colleges’ provide career services, assessments, services, supportsShare our knowledge between divisions as to pre-existing career servicesMake a determination between what is currently available and gapsThis developmental process reviled the depth and scope Saw clearly the gaps in service Key fact was decentralized services – not a traditional career office Cooperative Education, Employment Service Center, Office of Transfer Services, Counseling, and special populations like ASAP, College Discovery, COPE, etc….Seamless process/linkageNot to “reinvent the wheel” build bridges between them via an eCareer Center Concept of an eCareer Center was reinforced and expanded
  • Concept of an eCareer Center was reinforced and expanded—appropriate for usWhat is an eCaeer CenterNot a traditional office but the development of on-line tools that will link pre-existing servicesHowever, 1 place will be responsible for QA/C and maintenanceBenefit use of tool is for everybody Fits theme of this conference: technology based and experimental eCareer Center would be a virtual career centerFits our environment at LaGuaridaSeveral benefits are to both students and offices that provide assistance to studentsDraw backs? Will this salsify every need, probably not but it’s a step in the right direction. Only time and accurate data collection will uncover further gaps in service to continue the enhancement and strengthen linkages of pre-existing career servicer on campus.
  • Development FrameworkHolland Social Cognitive Career TheoryMake sense out of chaos –Bright and Pryor Narrative Constructivist ApproachStudents and College’s Needs Common student questions is, “Tell me what to do….tell me which major is right for me….how can I get a job….make sense of all this?”International studentsESL studentsFirst generation…college or/and US
  • eCareer CentralWebsite Connects offices that provide career services on campusProvides information Soft launch early July 20092) eCareer PlanWeb based applicationOrganizes the career development processStudents can create a customized planPilot Spring 2010Hard launch Fall 2010Warning: some text and technology is being fixed BothPromotes life long career developmentOrganizedStepsMarketingCohesive marketing campaign Student feedbackReal student pictures – TBAClean lookMinimized text (?)
  • MarketingFocus groupsQuality controleBlastsTablesPosters and handoutsShow Brian’s Video or Cheyenne&apos;s
  • MarketingTranslation of career development and planning processSound bits ExercisePacing Continued testingImplentationVisual space and layoutShow Sections
  • Test marketing campaigns with target customers
  • August 28th to December 10th, 20094,421 visits from 1,523 usersHighest traffic August 12 to September 30 Visitor loyalty a one time hit rate 32.5% but a combined rate of 15.4% of uses that came to use eCC central 9 to 25 times. 42% of students use Facebook413 e-mail address and technology used
  • Use familiar language Test at three main points of development Quality Control in on-going Student, faculty, and administration support On going quality assurance &amp; maintenance Assess trends Implementation
  • DiigoGCDF Curriculum
  • Transcript of "La Guardia’s Virtual Career Center"

    1. 1. Leslie Camacho, M.S.Ed., GCDF, & MCDP<br />Assistant Director of Career Development<br /> Career Development Center<br />Division of Adult and Continuing Education<br />LaGuardia Community College of the City University of New York<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer Tools<br />4/9/2010<br />1<br />LaGuardia eCareer<br />
    2. 2. 2007 – 2008 Strategic Plan - Academic Goal: 6.1.14<br />“Develop and implement a comprehensive career development system. To improve the effectiveness of career development programs and services. Implement e-Career and evaluate.”<br />4/9/2010<br />LaGuardia eCareer<br />2<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsImprove Student Success<br />
    3. 3. LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsAbout LaGuardia<br /><ul><li>Fall 2008 enrollment: 15,540
    4. 4. Students’ age range: 54% are 17-22; 25% are 23-29.
    5. 5. 57% of students are foreign born: 117 languages.
    6. 6. Majors: Liberal Arts 37%; Business 28%; Allied Health 25%; Technology 10%
    7. 7. Educational aspirations: 34% BA; 26% Master’s or higher.
    8. 8. Family income: 54.9% up to $25,000 (living with parents)
    9. 9. 50% receive financial aid</li></ul>4/9/2010<br />LaGuardia eCareer<br />3<br />
    10. 10. LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsBuilding Bridges: Linkages <br /><ul><li> Committee represents various divisions around campus
    11. 11. Share knowledge of career services on campus
    12. 12. Learn about best practices
    13. 13. Review how colleges, locally and nationally, have accomplished this
    14. 14. Discuss how to create links from one office to another
    15. 15. Identify gaps to build a seamless process</li></ul>4/9/2010<br />LaGuardia eCareer<br />4<br />
    16. 16. <ul><li> Provides options on where to get career services
    17. 17. Removes time limitations to access tools directly
    18. 18. Promotes communication and creativity
    19. 19. Centralizes maintenance and quality control
    20. 20. Brings together career professionals across campus</li></ul> <br />4/9/2010<br />LaGuardia eCareer<br />5<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolseCareer Center<br />
    21. 21. 4/9/2010<br />LaGuardia eCareer<br />6<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsCareer Development Framework<br />
    22. 22. 4/9/2010<br />LaGuardia eCareer<br />7<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolseSolution<br />LaGuardia eCareer<br />eCareer Central<br />www.lagcc.cuny.edu/careercentral<br />eCareer Plan<br />https://intranet.laguardia.edu/ecareer/Default.aspx<br />
    23. 23. Key Features/Ideas<br />Answers to three main student questions<br />Student videos<br />Current news and announcements<br />Monthly Career Spotlight<br />4/9/2010<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolseCareer Central: Links<br />LaGuardia eCareer<br />8<br />
    24. 24. Key Features/Ideas<br />Expansion of concepts<br />Electronic filing cabinet<br />Edit, update, and save plan<br />Promotes and teaches career development process<br />4/9/2010<br />LaGuardia eCareer<br />9<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolseCareer Plan: Process<br />
    25. 25. Pre-Development <br /><ul><li> Clarity of career concepts
    26. 26. Use of concise clear language
    27. 27. Simple layouts
    28. 28. Seek out student feedback
    29. 29. Listen to institutional needs</li></ul>4/9/2010<br />LaGuardia eCareer<br />10<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsDevelopment & Marketing<br />Post-Initial Development<br /><ul><li> Keep students involved
    30. 30. Maintain quality
    31. 31. Systematic process </li></ul>(events, publications, conferences) <br /><ul><li>Ask, ask, and ask again for feedback! </li></li></ul><li><ul><li>Google analytics
    32. 32. Student and faculty surveys
    33. 33. Cohort studies
    34. 34. SIMS data reporting
    35. 35. Focus groups
    36. 36. Peer reviews</li></ul>4/9/2010<br />LaGuardia eCareer<br />11<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsAssessment <br />
    37. 37. 4/9/2010<br />LaGuardia eCareer<br />12<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsSummary<br /><ul><li> Collaborative
    38. 38. Maintain focused
    39. 39. Listen to your customers
    40. 40. Test frequently
    41. 41. Assess</li></li></ul><li>4/9/2010<br />LaGuardia eCareer<br />13<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsQuestions and Answers<br />
    42. 42. Brown, D. (2002.) Introduction to Theories of Career Development and Choice: Origins, Evolution, and Current Efforts. In Brown & Associates. (Eds.) Career Choice and Development. (4thed). (pp. 1-3). San Francisco, CA: Jossey-Bass.<br />LaGuardia Community College Year End Performance Report: 2007 – 2008 Academic Year. (2008). Long Island City, NY. <br /> Lent, R. W., Brown, S. D., Hackett, G. (2002.) Social Cognitive Career Theory. In Brown & Associates. (Eds.) Career Choice and Development. (4thed). (pp. 255-311). San Francisco, CA: Jossey-Bass.<br />Office of Institutional Research and Assessment, Division of Information Technology. (2008). 2008 Institutional Profile. Long Island City, NY. <br />Office of Institutional Research. (2007). Community College Survey of Student Engagement (CCSSE). Long Island, City, NY. <br />Office of Institutional Research and Assessment, Division of Information Technology. (2009). 2009 Institutional Profile. Long Island City, NY. <br />Patton, W. & McIlveen, P. (2009). Practice and Research in Career Counseling and Development – 2008. Career Development Quarterly, 58 (2), 118-161.<br />Sampson, J. P., Carr, D. L., Lumsden, J. A., Smisson, C., & Dozier, C. (2009). Computer-Assisted Career Assessment: State of the Art. In Whitfield, E. A., Feller, R. W., & Wood, C. (Eds.) A Counselor’s Guide to Career Assessment Instruments. (5thed). (pp. 43-60). Broken Arrow, OK: National Career Development Association.<br />Spokane, A. R., Luchettta, E. J., Richwine, M. H. (2002.) Holland’s Theory of Personalities in Work Environments. In Brown & Associates. (Eds.) Career Choice and Development. (4thed). (pp. 373-426). San Francisco, CA: Jossey-Bass.<br />4/9/2010<br />LaGuardia eCareer<br />14<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer ToolsReferences <br />
    43. 43. Leslie Camacho<br />lcamcho@lagcc.cuny.edu<br />(718) 482-5388<br />LaGuardia’s Virtual Career Center: A Demonstration of eCareer Tools<br />4/9/2010<br />15<br />LaGuardia eCareer<br />Thank You!<br />
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