PresenterManifestotheEIGHT DISTINCTIONS OF A WORLD CLASS PRESENTER
GET TO THEP INT1st distinction:®
DRAMATICDISTRACTIONSYour audienceslive in a world of:
WHETHER IT’S Technology
"Wonder what I shouldeat for dinner?"zzzzzzz.."”The speaker looksa lot like my ex”"$300 + $47+ $109..."“Did I send thatrep...
CUT THEFLUFF
get to the CORE of yourmessage FAST!“FLUFF”
BEFORESchemas affect what we notice, how we interpret things and howwe make decisions and act. They act like filters, acce...
Schemas affect what we notice, how we interpret things and howwe make decisions and act. They act like filters, accentuati...
LESS ISMORE2nd distinction:
WHEN THESpeakerRAMBLES“ Schemas affect what we notice, how we interpret things and how we make decisions and act. They act...
“THE Listener SUFFERSEVERYTHINGAFTER FIRST SENTENCE:“ BLAH BLAH BLAH BLAH, BLAHBLAH BLAH, BLAH , BLAH BLAHBLAH, BLAH, BLAH...
HOW MUCHit’s not aboutinformation you can give
it’s aboutHOW MUCHthey canReceive & Remember
If you cannot explainsomething simply, itmeans that you do notunderstand it well enough.“By the way...Just Saying.
PRESENT TOPERSUADE3rd distinction:
The purpose of your presentation is to:in Mindsetin Feelingsin BehaviourCause a Change
to“This is too hard” “I can DO IT!”Demoralized InspiredMake 5 calls/day Make 20 calls/daytoMINDSETFEELINGSBEHAVIOURto
Words, Slides & PropsARE MERELY TOOLS TO HELP YOU.(achieve these changes)
CONNECT BEFOREYOU INFLUENCE4th distinction:
buyfirstPeoplePeopleUNIVERSAL PRINCIPLE:
BEFORE THE AUDIENCE BUYS YOUR:idea product service
They have to FIRSTBUY YOU
HOW TO GET YOUR AUDIENCE TO BUY YOU:Speak their lingoEstablish common groundShare personal anecdotes
SELL THEWHY FIRST5th distinction:
CONTEXTis more important thanCONTENT
So before you address theWhat & Howstart by addressing theWhy?
Why should I care?Why does your message matter?Why is this important?AUDIENCE’S INTERNAL CONVERSATIONS
SHOW THEM WHATYOU’RE SAYING6th distinction:
WORDS HAVE THE POWER TO:Motivate ChangeInspire Results&
But only if your wordsPaint Picturesin their minds
The Ideal SituationMindThey ‘see’ itHeartThey ‘feel’ itActionThey do it.
Most see NOTHING or maybe a dove?Financial Freedom wont help youpaint pictures in their minds.Say “Financial Freedom”What ...
Financial Freedom is:Travelling anywhere , anytimewithout a care of costDining at the best restaurantswithout looking at t...
FACTS TELL BUTSTORIES SELL7th distinction:
HOLLYWOODtaught us thatSTORIES AREPOWERFUL
Powerful enoughfor us to be willingto part with ourhard earned money& stay put for atleast 90 mins!
But, Why?
Are Easy toRelateAre HighlyMemorableInvokeEmotion & ActionBecause Stories..
they give tomovies.sameattentionIf you wantyour audience togive you theyou got to:Start tellingStories
YOUR AUDIENCEIS KING8th distinction:
I’’M KING OF THE WORLD!*EVIL LAUGHTER*MUAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAAHAHAHHAHAHAHAHAH
Um sorry.. as a Presenteryou are NOT the Superstar?!
Your Audience is KING.YEAH!
Help solve their most pressing problemsShare relevant insightsLeave them better than before
onus distinction:BE AUTHENTICB
Your audiencedoesn’t need youto bePolishedThey prefer youto beSincere( “do the right thing” man.)
How audiences define Sincerity1. You walk the talk.2.3. You have their interests at heart.You say what you mean & mean wha...
People dont careHow much you KNOWHow much youCARE.until you first show them
Let’s Recap
Content DesignERIC FENG SLIDECOMETeric@ericfeng.com@ericfenginfo@slidecomet.com@slidecomet
Thank You.Icons & FontsBrain by Linda NakanishiClayton by Kyle Wayne BensonLavanderia by Lost TypeSources of InspirationEm...
Don’t forget to ShareClick these buttons!
WITH A TWEET!DOWNLOADCLICK THIS TOO!
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The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_feng @slidecomet @itseugenec

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A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!

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Transcript of "The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_feng @slidecomet @itseugenec"

  1. 1. PresenterManifestotheEIGHT DISTINCTIONS OF A WORLD CLASS PRESENTER
  2. 2. GET TO THEP INT1st distinction:®
  3. 3. DRAMATICDISTRACTIONSYour audienceslive in a world of:
  4. 4. WHETHER IT’S Technology
  5. 5. "Wonder what I shouldeat for dinner?"zzzzzzz.."”The speaker looksa lot like my ex”"$300 + $47+ $109..."“Did I send thatreport to Dexter?”YES! CANDY CRUSHOR THEIR Own Thoughts
  6. 6. CUT THEFLUFF
  7. 7. get to the CORE of yourmessage FAST!“FLUFF”
  8. 8. BEFORESchemas affect what we notice, how we interpret things and howwe make decisions and act. They act like filters, accentuating anddownplaying various elements. We use them to classify things, suchas when we ‘pigeon-hole’ people. They also help us forecast,predicting what will happen. We even remember and recall thingsvia schemas, using them to ‘encode’ memories. In short, a schema is amental structure we use to organize and simplify our knowledge ofthe world around us. We have schemas about ourselves, other people,mechanical devices, food, and in fact almost everything.
  9. 9. Schemas affect what we notice, how we interpret things and howwe make decisions and act. They act like filters, accentuating anddownplaying various elements. We use them to classify things, suchas when we ‘pigeon-hole’ people. They also help us forecast,predicting what will happen. We even remember and recall thingsvia schemas, using them to ‘encode’ memories. In short, a schema is amental structure we use to organize and simplify our knowledge ofthe world around us. We have schemas about ourselves, other people,mechanical devices, food, and in fact almost everything.Schemas affect what we notice, how we interpret things and howwe make decisions and act. They act like filters, accentuating anddownplaying various elements. We use them to classify things, suchas when we ‘pigeon-hole’ people. They also help us forecast,predicting what will happen. We even remember and recall thingsvia schemas, using them to ‘encode’ memories. In short, a schema is amental structure we use to organize and simplify our knowledge ofthe world around us. We have schemas about ourselves, other people,mechanical devices, food, and in fact almost everything.AFTERThe Point
  10. 10. LESS ISMORE2nd distinction:
  11. 11. WHEN THESpeakerRAMBLES“ Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters,accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people.They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using themto ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the worldaround us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.”
  12. 12. “THE Listener SUFFERSEVERYTHINGAFTER FIRST SENTENCE:“ BLAH BLAH BLAH BLAH, BLAHBLAH BLAH, BLAH , BLAH BLAHBLAH, BLAH, BLAH BLAH ”
  13. 13. HOW MUCHit’s not aboutinformation you can give
  14. 14. it’s aboutHOW MUCHthey canReceive & Remember
  15. 15. If you cannot explainsomething simply, itmeans that you do notunderstand it well enough.“By the way...Just Saying.
  16. 16. PRESENT TOPERSUADE3rd distinction:
  17. 17. The purpose of your presentation is to:in Mindsetin Feelingsin BehaviourCause a Change
  18. 18. to“This is too hard” “I can DO IT!”Demoralized InspiredMake 5 calls/day Make 20 calls/daytoMINDSETFEELINGSBEHAVIOURto
  19. 19. Words, Slides & PropsARE MERELY TOOLS TO HELP YOU.(achieve these changes)
  20. 20. CONNECT BEFOREYOU INFLUENCE4th distinction:
  21. 21. buyfirstPeoplePeopleUNIVERSAL PRINCIPLE:
  22. 22. BEFORE THE AUDIENCE BUYS YOUR:idea product service
  23. 23. They have to FIRSTBUY YOU
  24. 24. HOW TO GET YOUR AUDIENCE TO BUY YOU:Speak their lingoEstablish common groundShare personal anecdotes
  25. 25. SELL THEWHY FIRST5th distinction:
  26. 26. CONTEXTis more important thanCONTENT
  27. 27. So before you address theWhat & Howstart by addressing theWhy?
  28. 28. Why should I care?Why does your message matter?Why is this important?AUDIENCE’S INTERNAL CONVERSATIONS
  29. 29. SHOW THEM WHATYOU’RE SAYING6th distinction:
  30. 30. WORDS HAVE THE POWER TO:Motivate ChangeInspire Results&
  31. 31. But only if your wordsPaint Picturesin their minds
  32. 32. The Ideal SituationMindThey ‘see’ itHeartThey ‘feel’ itActionThey do it.
  33. 33. Most see NOTHING or maybe a dove?Financial Freedom wont help youpaint pictures in their minds.Say “Financial Freedom”What do you see?Lets try again
  34. 34. Financial Freedom is:Travelling anywhere , anytimewithout a care of costDining at the best restaurantswithout looking at the price tag
  35. 35. FACTS TELL BUTSTORIES SELL7th distinction:
  36. 36. HOLLYWOODtaught us thatSTORIES AREPOWERFUL
  37. 37. Powerful enoughfor us to be willingto part with ourhard earned money& stay put for atleast 90 mins!
  38. 38. But, Why?
  39. 39. Are Easy toRelateAre HighlyMemorableInvokeEmotion & ActionBecause Stories..
  40. 40. they give tomovies.sameattentionIf you wantyour audience togive you theyou got to:Start tellingStories
  41. 41. YOUR AUDIENCEIS KING8th distinction:
  42. 42. I’’M KING OF THE WORLD!*EVIL LAUGHTER*MUAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAAHAHAHHAHAHAHAHAH
  43. 43. Um sorry.. as a Presenteryou are NOT the Superstar?!
  44. 44. Your Audience is KING.YEAH!
  45. 45. Help solve their most pressing problemsShare relevant insightsLeave them better than before
  46. 46. onus distinction:BE AUTHENTICB
  47. 47. Your audiencedoesn’t need youto bePolishedThey prefer youto beSincere( “do the right thing” man.)
  48. 48. How audiences define Sincerity1. You walk the talk.2.3. You have their interests at heart.You say what you mean & mean what you say
  49. 49. People dont careHow much you KNOWHow much youCARE.until you first show them
  50. 50. Let’s Recap
  51. 51. Content DesignERIC FENG SLIDECOMETeric@ericfeng.com@ericfenginfo@slidecomet.com@slidecomet
  52. 52. Thank You.Icons & FontsBrain by Linda NakanishiClayton by Kyle Wayne BensonLavanderia by Lost TypeSources of InspirationEmiland De CubberSimon SinekRussell PetersEthos3Image CreditsThe Stock ExchangeAvatar
  53. 53. Don’t forget to ShareClick these buttons!
  54. 54. WITH A TWEET!DOWNLOADCLICK THIS TOO!
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