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Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds
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Social Media & Expert Networks for Financial Exec\'s, Investor Relations and Funds

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Talk given by Scott Lichtman to the Financial Executives Networking Group of NY, Oct 2009.

Talk given by Scott Lichtman to the Financial Executives Networking Group of NY, Oct 2009.

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  • 10/09/09
  • Facebook quotes 266m active users, LinkedIn had 45m in August, and over 1bn total visits. Twitter had 7m.
  • Angelsoft lets you accept new deal opportunities over the web, by email or through a customizable application process integrate into your own web site. A secure Deal Room is automatically created for each deal. Fine-tuned access-controls allow you to permission the deal room at the individual level.
  • Come with a concept driven approach – industry rollup, outdated business models, competition from low cost countries. Our opportunistic approach is throgh former employers, suppliers, financial colleagues. In Deal-Driven company management, CFOs typically get $125-275K, plus 40-50% bonus, plus 1;.5% equity. CEOs get 150-300, 50-75%, 5%. Plus 5-10% enterprise value option pool for management.
  • SDC is Securities Data company, from Thomsonj, thousands of acquisitions.
  • InTota – technologists and scientists Primary Insight was bought back by owners from JPMorgan (Hidary Group and DeRose thomas are the buyers) DeMatteo deal with LinkedIn
  • 10/09/09
  • Transcript

    • 1. ‘ THE FINANCIAL WALTZ’: CONNECTING INVESTORS, INVESTOR RELATIONS AND FINANCIAL EXECUTIVES VIA SOCIAL MEDIA SCOTT LICHTMAN, PRESIDENT VITAL ACCESS [email_address] 203-321-8641
    • 2. Vital Access
      • Consultancy helping firms & industries build online communities and use social media for business development
      • Founder has advised on or managed:
        • Evalueserve Circle of Experts - expert network for financial, corporate and legal research
        • Secure messaging and trade ideas system for top ten banks and hundreds of buy-side investment firms
        • Financial services portal for low-income families
        • Online business development / marketing for prominent law firms
        • 10,000 person open-source developer community
      • Currently surveying investor relations & investment management for interactions via social media
        • Seeking executives to interview, some may be quoted in blogs/articles with permission
      • Thanks to business partner David Teten, Teten Advisors (www.teten.com), for a number of slides
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 3. Social Media is becoming more useful
      • For Investor Relations
      • For Investment Managers / PE / VCs
      • For Financial Executives as individuals
      • Clutter of much social media is being overcome by its advantages for smart users
        • Distribution breadth
        • Convenience for audience
        • Relationship support
        • Rich content, e.g. audio/video, XBRL, mashups
        • Democratization of perspectives
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 4. Communities for Investors
        • Private Equity Focus
        • ACG CapitalLink Assoc. for Corp. Growth M&A discussion and resource DB
        • Angelsoft.net Find investors or collaborate on early stage deals
        • Public Markets Focus
        • SumZero.com and ValueInvestorsClub.com Price of admission to each is a thoughtful investment hypothesis
        • Covestors Individuals’ trades, rationale and track record. Link your portfolios.
        • FT Alphaville Long Room Professional investors chime in on Fin. Times international news
        • Both Markets
        • Albourne Village Preeminent community for fund news, jobs, services marketing, industry data
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 5. LinkedIn to Connect Personally
      • De facto standard for cross-industry business networking
      • Useful to develop and sustain real-world relationships
      • Gated groups and referrals-with rewards work
      • Add-on apps enrich your web presence:
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 6. Evolution of Business Blogging
      • Shifting from “new form of corporate-approved press releases”…
        • … to voice of CxOs and employees, customer forums, info source for investors, industry commentary/advice by top experts
        • Can help influence shareholder sentiment
        • Reg FD must be addressed by corporations
      • Examples
        • Dell – started after customer service complaints, now a source of breaking news and customer response
        • Sun & Adobe – support 100s of employee blogs with more color on products and personalities
        • Monsanto According to Monsanto – positive light on agriculture
        • AsktheVC – deep insights into VC sector trends
        • CFOs with regulatory or M&A experience
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 7. Emerging Social Media for Business
      • Facebook – not just for kids
        • Growing faster for 30-50 yr olds than LinkedIn
        • Still mainly for consumers and alumni
        • Apps can attract shareholders, e.g. Chevy’s ‘green’ campaign
      • Video and audio – for investor events, interviews
      • Location-sensing/Meetups
      • Twitter – trick or tweet?
        • Follow the SEC’s investor education tweets
        • Monitor breaking co. news
      From StockTwits © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 8. Alternatives for Executive Engagement with Investors Fund Commit- ment Senior Advisor Serve on fund panel. Side income, influence. Executive’s Involvement Expert Network Hourly/daily advisor. Lucrative for a few, “stay in the loop” value for many. Deal Executive Bring deals to the table Exec. salary, upside, management. © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 9. Senior Advisors & Deal Executives
      • Typical Deal Exec. Arrangement
      • Led by CEO or GM with 10+ years leading P&L
      • Often accompanied by CFO and management team
      • Clear value creation plan and understanding of private equity
      • Has access to proprietary deals or contacts to source 5 to 20
      • Financially stable to go without salary during search
      • Funds include Frontenac, GTCR, Post Capital, Wind Point
      • Senior Advisor Networks
        • 3i
        • Castle Harlan
        • Cerberus
        • Irving Place Capital
        • General Atlantic
        • Goldman Sachs Special Situations Group
        • Sun Capital
        • Welsh, Carson, Anderson & Stowe
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 10. Using Social Media to Source Deals Distressed Web 2.0 Research Method Opportunity Identifier Resumes on job boards, departure news Quality Opportunity / Fit Growth-Strapped / Seeking Exit Look for family businesses (same names) Review PE portfolios from databases (VentureOne, SDC) looking for older investments and no recent news Leverage social network for contacts familiar with company / management Track startups & CEO’s track record XBRL / financial data mining TheVault and TheFunded for company and investor culture discussions © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 11. Preparing for Expert Network Consultations
      • Review and be transparent about compliance restrictions
      • Read up on latest news and competitor status
      • Consider investment theses
        • Sometimes indicated by investor, but often implicit
      • Highlight contrarian opinions you can defend… but acknowledge your reservations & limits
      • Offer referrals and share public materials
      • Be proactive with expert network and client about further researching a hot topic
      • Befriend the expert network research analyst
      • Forward project requests to a network of colleagues
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 12. Prominent Expert Networks
      • Multi-Sector
        • Gerson Lehrman Group
        • Coleman Research Group
        • DeMatteo Monness
        • Guidepoint Global (Vista)
      • Specialty/Other Players
        • Kingfish Group
        • Primary Global Research
        • Primary Insight
        • Round Table Group
        • Intota
      • Medical
        • MEDACorp (Leerink Swaan)
        • Sermo
      • Large Parent Companies
        • Evalueserve Circle of Experts
        • Goldman Sachs Vantage Marketplace
        • Reuters Insight
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 13. Marketing Oneself Online is Different for Expert Network Consulting
      • Niche expertise
        • Your web presence must include keywords, e.g. specific industry processes & regulations relevant to your work
      • Ability to evaluate companies
        • Note not only your employers but their competitors, industry suppliers, profiles of mergers involved in
      • Timely Insights
        • Blogging/analyzing industry news is noticed, as is posting ppts on web sites and speaking at industry events
      • Given limited time to sign up for expert networks, use extra web pages for detailed tag searches
      © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 14. The Future of Social Media? News flash, 2012: Social media users, tired of LOL msgs to BFFs, launch Ku-witter™ , where all messages must be composed in Haiku. Slich says: Power lunched with Sue, Going to the Stones tonight, First, the earnings call. © 2009 Vital Access LLC & Teten Advisors LLC. www.vitalaccess.net & www.teten.com
    • 15. Use of Content This presentation is copyrighted material of Vital Access, LLC and Teten Advisors, LLC, 2009. You may link to versions of the content posted by these firms on the Internet, however for permission to publish directly, distribute, or repurpose some or all of the content, please contact [email_address] . We welcome opportunities to work with other firms and individuals on producing collaborative materials.
    • 16. ‘ THE FINANCIAL WALTZ’: CONNECTING IR DEPARTMENTS, FINANCIAL EXECUTIVES AND INVESTORS VIA SOCIAL MEDIA SCOTT LICHTMAN, PRESIDENT VITAL ACCESS [email_address] 203-321-8641

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