Your SlideShare is downloading. ×
Social media 101 presentation jul2210
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social media 101 presentation jul2210

295
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
295
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media 101: Bringing the World to Your Desktop
  • 2. Integrated Participation
  • 3.
    • What we’re going to cover:
    • What is Social Media
    • What and Where is Your “Community”?
    • LinkedIn, Facebook, and Twitter, Oh My!
    • I is for Integration
    • Social Media and Sales
    • Social Media and Customer Service
    • Social Media and Brand
    • Getting Started in 10 Minutes a Day
    • Questions
  • 4. What is social media?
  • 5. Definition: Technology-enabled direct communication with a community.
  • 6. Some statistics.
  • 7. Years to reach 50 million users: Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years Facebook had 100 million users in less than 9 months.
  • 8. LinkedIn – 50 million members 1 million in August 2009 Facebook – 500 million members 250 million in December 2009 Twitter – 15 million active members 6-10 million in February 2010
  • 9. The average social media participant has 130 people in his/her community.
  • 10. 70% read blogs and tweets and watch UGC video.
  • 11. There are more then 3.5 billion pieces of content shared each week on Facebook.
  • 12. There are 1.3 million Tweets per hour.
  • 13. More than 700,000 local businesses have active pages on Facebook.
  • 14. Purpose-built Facebook pages have created more than 5.3 billion fans.
  • 15. 80% of Twitter usage is on mobile devices.
  • 16. 78% of consumers trust peer recommendations. (Only 14% trust advertisements.)
  • 17. Golden Rules of Social Media
  • 18. #1 – Be Authentic and Transparent.
  • 19. #2 – Content is King.
  • 20. #3 – Give More Than You Get.
  • 21. #4 – Create Action.
  • 22. Who is in your community?
  • 23. Hint: You already know them.
  • 24. Clients Referral Sources Colleagues Partners Employees Family and Friends
  • 25. But there’s a problem…
  • 26. You are not top of mind with all of them. Not You
  • 27. And they are not all in one place.
  • 28. There are also a lot of people (prospects, referral sources) that don’t know you yet.
  • 29. That’s where social media comes in.
  • 30. Where is your community?
  • 31.  
  • 32.  
  • 33.  
  • 34. LinkedIn, Facebook, and Twitter – Oh My!
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62.  
  • 63.  
  • 64.  
  • 65.  
  • 66.  
  • 67.  
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72.  
  • 73.  
  • 74.  
  • 75. But they are Coke…
  • 76.  
  • 77.  
  • 78.  
  • 79.  
  • 80.  
  • 81.  
  • 82.  
  • 83.  
  • 84.  
  • 85.  
  • 86.  
  • 87.  
  • 88.  
  • 89. Biggest question: What do I tweet?
  • 90.  
  • 91.  
  • 92.  
  • 93.  
  • 94.  
  • 95.  
  • 96.  
  • 97.  
  • 98.  
  • 99.  
  • 100. Questions Responses Events Successes Expertise RT (re-Tweet)
  • 101. I is for Integration.
  • 102.  
  • 103.  
  • 104.  
  • 105.  
  • 106.  
  • 107.  
  • 108.  
  • 109.  
  • 110.  
  • 111.  
  • 112.  
  • 113.  
  • 114.  
  • 115.  
  • 116.  
  • 117.  
  • 118. Social Media and Sales
  • 119. It’s all about looking and listening.
  • 120.  
  • 121.  
  • 122.  
  • 123.  
  • 124. Social Media and Customer Service
  • 125. It’s all about sharing and responding.
  • 126.  
  • 127. Social Media and Brand
  • 128. There are people saying things about you and your brand online right now.
  • 129.  
  • 130. If they’re good, pass them on.
  • 131. If they’re not, address them head on.
  • 132. Keep in mind the Golden Rule of Crisis Communications.
  • 133. Validate concern & Show action.
  • 134. Because if you get in a fight with a pig, you both get dirty…
  • 135. But the pig likes it.
  • 136. Getting Started in 10 Minutes a Day
  • 137. But first a quick
  • 138. Whatever you put online stays online.
  • 139. If you wouldn’t say it face-to-face, don’t put it online.
  • 140. Day 1: Set up a LinkedIn Account. 23 July 2010
  • 141. Day 2: Search for and connect with colleagues, customers, and friends. 24 July 2010
  • 142. Day 3: Search for and join relevant groups. 27 July 2010
  • 143. Day 4: Set up personal and business Facebook accounts. 28 July 2010
  • 144. Day 5: Search for and connect with colleagues, customers, and friends. 29 July 2010
  • 145. Day 6: Become a Facebook fan of customer’s businesses and groups. 30 July 2010
  • 146. Day 7: Add something to a discussion on a LinkedIn Group. Post something new to your Facebook page. 2 Aug. 2010
  • 147. Day 8: Set up a Twitter account and begin following influencers and their followers. 3 Aug. 2010
  • 148.  
  • 149.  
  • 150. Day 9: Integrate your Twitter account to your LinkedIn and Facebook accounts. Tweet daily. 4 Aug. 2010
  • 151. Day 10: Integrate! Set up HootSuite to manage all your accounts. Add your LinkedIn, Facebook, and Twitter information to your email signature, website, and marketing materials. 5 Aug. 2010
  • 152. Social Media 102
  • 153.  
  • 154. Social Media 101: Bringing the World to Your Desktop