Social media 101 presentation jul2210
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Social media 101 presentation jul2210 Social media 101 presentation jul2210 Presentation Transcript

  • Social Media 101: Bringing the World to Your Desktop
  • Integrated Participation
    • What we’re going to cover:
    • What is Social Media
    • What and Where is Your “Community”?
    • LinkedIn, Facebook, and Twitter, Oh My!
    • I is for Integration
    • Social Media and Sales
    • Social Media and Customer Service
    • Social Media and Brand
    • Getting Started in 10 Minutes a Day
    • Questions
  • What is social media?
  • Definition: Technology-enabled direct communication with a community.
  • Some statistics.
  • Years to reach 50 million users: Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years Facebook had 100 million users in less than 9 months.
  • LinkedIn – 50 million members 1 million in August 2009 Facebook – 500 million members 250 million in December 2009 Twitter – 15 million active members 6-10 million in February 2010
  • The average social media participant has 130 people in his/her community.
  • 70% read blogs and tweets and watch UGC video.
  • There are more then 3.5 billion pieces of content shared each week on Facebook.
  • There are 1.3 million Tweets per hour.
  • More than 700,000 local businesses have active pages on Facebook.
  • Purpose-built Facebook pages have created more than 5.3 billion fans.
  • 80% of Twitter usage is on mobile devices.
  • 78% of consumers trust peer recommendations. (Only 14% trust advertisements.)
  • Golden Rules of Social Media
  • #1 – Be Authentic and Transparent.
  • #2 – Content is King.
  • #3 – Give More Than You Get.
  • #4 – Create Action.
  • Who is in your community?
  • Hint: You already know them.
  • Clients Referral Sources Colleagues Partners Employees Family and Friends
  • But there’s a problem…
  • You are not top of mind with all of them. Not You
  • And they are not all in one place.
  • There are also a lot of people (prospects, referral sources) that don’t know you yet.
  • That’s where social media comes in.
  • Where is your community?
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  • LinkedIn, Facebook, and Twitter – Oh My!
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  • But they are Coke…
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  • Biggest question: What do I tweet?
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  • Questions Responses Events Successes Expertise RT (re-Tweet)
  • I is for Integration.
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  • Social Media and Sales
  • It’s all about looking and listening.
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  • Social Media and Customer Service
  • It’s all about sharing and responding.
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  • Social Media and Brand
  • There are people saying things about you and your brand online right now.
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  • If they’re good, pass them on.
  • If they’re not, address them head on.
  • Keep in mind the Golden Rule of Crisis Communications.
  • Validate concern & Show action.
  • Because if you get in a fight with a pig, you both get dirty…
  • But the pig likes it.
  • Getting Started in 10 Minutes a Day
  • But first a quick
  • Whatever you put online stays online.
  • If you wouldn’t say it face-to-face, don’t put it online.
  • Day 1: Set up a LinkedIn Account. 23 July 2010
  • Day 2: Search for and connect with colleagues, customers, and friends. 24 July 2010
  • Day 3: Search for and join relevant groups. 27 July 2010
  • Day 4: Set up personal and business Facebook accounts. 28 July 2010
  • Day 5: Search for and connect with colleagues, customers, and friends. 29 July 2010
  • Day 6: Become a Facebook fan of customer’s businesses and groups. 30 July 2010
  • Day 7: Add something to a discussion on a LinkedIn Group. Post something new to your Facebook page. 2 Aug. 2010
  • Day 8: Set up a Twitter account and begin following influencers and their followers. 3 Aug. 2010
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  • Day 9: Integrate your Twitter account to your LinkedIn and Facebook accounts. Tweet daily. 4 Aug. 2010
  • Day 10: Integrate! Set up HootSuite to manage all your accounts. Add your LinkedIn, Facebook, and Twitter information to your email signature, website, and marketing materials. 5 Aug. 2010
  • Social Media 102
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  • Social Media 101: Bringing the World to Your Desktop