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Meet Charlotte - Acme Pharmaceuticals
 

Meet Charlotte - Acme Pharmaceuticals

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Following on from my Meet Charlie presentation, then from Daniel Siddle's Meet Charlotte, this slide deck is an example of how I've been positioning Knowledge Plaza for some clients. It's a different ...

Following on from my Meet Charlie presentation, then from Daniel Siddle's Meet Charlotte, this slide deck is an example of how I've been positioning Knowledge Plaza for some clients. It's a different approach to the standard sales powerpoint and to be honest, people love it!

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    Meet Charlotte - Acme Pharmaceuticals Meet Charlotte - Acme Pharmaceuticals Presentation Transcript

    • av isi o n ACME PHARMACEUTICALS Meet Charlotte
    • a digital native...
    • ...joining Clinical Development from Johnson and Johnson
    • She soon realizes there is much to learn about the group and the work... ...so she does what she knows best, uses web based tools to find relevant people and knowledge
    • kn pl Search and Browse ow aza led ge - uses keyword search and explores by tags - identifies project workspaces and members
    • ACME love acronyms and Charlotte needs to decode a few... NCDS GMA ...the company wiki is the natural place for this information and is maintained by everyone in ACME
    • kn pl ow aza Profiles & Knowledge Retention led ge - uses a retired colleagues’ experience, connections and sees all his comments - sees rewards for participation in platform
    • kn pl ow aza Leveraging Connections and Content led ge - is able to leverage her colleagues network - can use his content and assertions for her own work
    • Charlotte discovers Rainer’s ideas which inspire some of her own
    • Charlottes journey of information discovery is going well... ...but just like outside of work she wants to automate some aspects
    • She starts with the wiki and subscribes to COPD pages... COPD ALERT ...knowing that she’s trapping useful information
    • kn pl ow aza Alerts led ge - creates alerts for her areas of interest - chooses the delivery method right for her
    • kn pl Activity stream ow aza led ge - her dashboard delivers content from her network - like the Facebook newsfeed she’s used to
    • Over the next few days Charlotte discovers some relevant new content... ...based on other’s activities
    • in s She also finds the leadership pi re so team’s blog... m eo ne Chief Scientific Advisor & Gadget Fan “Why the patient must always come first, especially now” ...where she gets a feel for the people behind the titles and what inspires them
    • kn pl ow aza People led ge - she’s able to find people based on their content - she adds her colleagues to her network
    • kn pl ow aza Conversations led ge - social tools allow management and staff to converse openly
    • The ability to quickly (re)find information is critical... ...both for Charlotte and her ACME colleagues
    • kn pl Knowledge Management ow aza led ge - her work is tagged and annotated - colleagues can see, comment on and leverage her contributions
    • kn pl Content Collation ow aza led ge - Charlotte is able to bring together content for sharing, annotation and export with her colleagues
    • After her second week Charlotte’s made some conclusions about ACME...
    • She gets the sense of community... ...and opportunity
    • ...they are a progressive company who value people and knowledge ...and their systems enable knowledge to flow and become social
    • ...just like the tools she uses everyday at home with associates and friends.
    • This is not just a story... Chief Scientific Advisor & Gadget Fan “Why the patient must always come first, especially now” it’s possible with the right culture, sponsorship and resources