av
isi
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ACME
PHARMACEUTICALS
Meet Charlotte

a digital native...

...joining Clinical Development from
Johnson and Johnson

She soon realizes there is much to learn
about the group and the work...
...so she does what she
knows best, uses web
based tools to find
relevant people and
knowledge

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Search and Browse
ow aza
led
ge
- uses keyword search and explores by tags
- identifies project workspaces and members

ACME love acronyms and Charlotte needs
to decode a few...
NCDS
GMA
...the company wiki is the natural place for
this information and is maintained by
everyone in ACME

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ow aza
Profiles & Knowledge Retention
led
ge
- uses a retired colleagues’ experience,
connections and sees all his comments
- sees rewards for participation in platform

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ow aza
Leveraging Connections and Content
led
ge
- is able to leverage her colleagues network
- can use his content and assertions for her
own work

Charlotte discovers
Rainer’s ideas which
inspire some of her own

Charlottes journey of information
discovery is going well...
...but just like outside of work she wants to
automate some aspects

She starts with the wiki and subscribes to
COPD pages...
COPD
ALERT
...knowing that she’s trapping useful
information

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ow aza
Alerts
led
ge
- creates alerts for her areas of interest
- chooses the delivery method right for her

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Activity stream
ow aza
led
ge
- her dashboard delivers content from her
network
- like the Facebook newsfeed she’s used to

Over the next few days Charlotte discovers
some relevant new content...
...based on other’s activities

in
s
She also finds the leadership
pi
re
so
team’s blog...
m
eo
ne
Chief Scientific Advisor & Gadget Fan
“Why the patient must always
come first, especially now”
...where she gets a feel for the people
behind the titles and what inspires them

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ow aza
People
led
ge
- she’s able to find people based on their
content
- she adds her colleagues to her network

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ow aza
Conversations
led
ge
- social tools allow management and staff to
converse openly

The ability to quickly (re)find
information is critical...
...both for Charlotte and her
ACME colleagues

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Knowledge Management
ow aza
led
ge
- her work is tagged and annotated
- colleagues can see, comment on and
leverage her contributions

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Content Collation
ow aza
led
ge
- Charlotte is able to bring together content
for sharing, annotation and export with her
colleagues

After her second
week Charlotte’s
made some
conclusions
about ACME...

She gets the sense of
community...
...and opportunity

...they are a progressive company who value
people and knowledge
...and their systems
enable knowledge
to flow and become
social

...just like the tools she uses everyday at
home with associates and friends.

This is not just a story...
Chief Scientific Advisor & Gadget Fan
“Why the patient must always
come first, especially now”
it’s possible with the right culture,
sponsorship and resources