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Business 1100 video assignment
 

Business 1100 video assignment

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    Business 1100 video assignment Business 1100 video assignment Document Transcript

    • General Business Fashionable Business: Young Designers, New Labels http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=40228 (30:00) The fashion business is renowned for its competitiveness. How, then, do emerging fashion entrepreneurs get a foothold in this fast-paced field? Fashionable Business answers that question through the stories of three up- and-coming labels from Down Under—Dhini, Trimäpee, and MaterialByProduct—and the visionary young designers behind them. Topics range from where they get their ideas and inspiration, to fabric types and manufacturing processes, to the day-to-day realities of running a business and building a brand. As each label illustrates, pushing the envelope of clothing design is key in an industry where edginess is richly rewarded. Turning Garbage into Gold: The TerraCycle Plant Food Story http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=39181 (20:00) Made from waste, packaged in waste: that’s the mantra of TerraCycle, an entrepreneurial startup that uses worms to turn premium organic garbage into fertilizer that is then packaged and shipped in repurposed plastic containers and cardboard cartons. This fast-paced program will have viewers sweating right along with TerraCycle’s 22-year-old founder Tom Szaky as it tracks his company through three stressful years of unceasing effort that finally leads to pay dirt. TerraCycle is a triumph of eco-capitalism, which makes this program an excellent case study for both business and environmental science courses. Manufacturing and the Product Cycle: A Case Study http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=40219 (27:00) The development process for any product, large or small, is complex and made up of many phases. This program examines the various stages of manufacturing that take place in the production of an award-winning line of furniture. Viewers receive an in-depth look at the product cycle, from the initial concept to the evaluation of a finished sofa. At each stage, the program spotlights the personnel involved and the specialized roles they play in the process. Students gain an understanding of what goes into design, creation of the prototype, production, distribution, marketing, sales, evaluation, and modification. Viewable/printable educational resources are available online. Pickles, Inc.: Arab-Israeli Women Launch a Business http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=36340 (57:00) Many Arab widows lead a cloistered and restricted life, often living below the poverty line. In 2003, eight widows in the Galilean village of Tamra started a daring business venture—the Azka Pickle Cooperative—seeking financial independence for themselves and their children. This Wide Angle report follows the women as they establish a tiny pickle factory and market their product to local stores. With little formal education or work experience, the women face numerous hurdles in their effort to expand the business into stores throughout Israel—while their personal lives reflect what is at stake for them financially, emotionally, and in the context of their culture. In addition, anchor Bill Moyers discusses global development and the Arab world with AzzaKaram, Coordinator for the UN Arab Human Development Report. (57 minutes)Motivation Do right [videorecording] HF5386 .D6 2005 DVD 36 min., 21 sec Lou Holtz, Notre Dames famous football coach, shares his ideas on life, motivation, and how to achieve success in business Fish! [videorecording] : catch the energy, release the potential! HF5549.5.M63 F57 2002 DVD 17 min Shows employees how to generate the energy needed for a high- morale work environment. Highlights four main concepts: play, make their day, be there, choose your attitude. Also portrays the playful atmosphere
    • necessary for creativity to flourish, as embodied by the world famous Pike Place Fish Market of Seattle, Washington How to Be Happy! Positive Psychology in Action http://lrc.cod.edu/record=b1564198~S0 44 min This program illustrates the application of positive psychology through a powerful workshop in which participants increase their awareness of what creates happiness by performing acts of indulgence, altruism, and gratitude. How to Be Happy also considers whether wealth, friendship, religion, job satisfaction, raising children, and getting older typically do or don’t promote happiness. An fMRI study on the effect of deep meditation on the brain, a segment on laughter yoga, and a case study of Green Mountain Coffee Roasters, a very successful company whose management style is firmly based on the principles of positive psychology, round out the program. Original CBC broadcast title: How to Be Happy!Time Management Time management [videorecording] : getting control of your life and work HD69.T54 T5646 2006 26 min. Timing is Everything… How to Have a Productive 25-Hour Day [electronic resource] http://lrc.cod.edu/record=b1563780~S0 20 min. Secrets of personal time and territory management [electronic resource] http://lrc.cod.edu/record=b1563707~S0 30 min Sales-orientedManaging Stress Handling customer service stress [electronic resource] http://lrc.cod.edu/record=b1563515~S0 25 minutes Managing difficult situations [electronic resource] http://lrc.cod.edu/record=b1563517~S0 20 min.Communications Communication skills [electronic resource] http://lrc.cod.edu/record=b1563625~S0 22 min Conflict Resolution and Etiquette http://lrc.cod.edu/record=b1563624~S0 (21 minutes) The ability to defuse confrontation and arrive at a solution that is acceptable to everyone involved is a quality that all employers value. This video illustrates how to courteously resolve office conflicts by depersonalizing them, opening the lines of communication, and examining all options in order to come to an agreement. Brainstorming with coworkers is presented as a means of developing consensus. A Cambridge Educational Production.Sexual Harassment Is it sexual harassment? [electronic resource] http://lrc.cod.edu/record=b1563576~S0 14 minutes Sexual harassment [electronic resource] http://lrc.cod.edu/record=b1563713~S0 19 minutes Sexual Harassment: News at Six [electronic resource] http://lrc.cod.edu/record=b1563714~S0 14 minutes Crossing the line: sexual harassment and how to confront it [electronic resource]
    • http://lrc.cod.edu/record=b1563936~S0 24 minutes North country [videorecording] Rental Collection DVD 126 minutesBusiness Ethics NewsHour business ethics anthology [videorecording] HF5387.5.U6 N497 2005 178 min Newshour business ethics anthology [electronic resource] / MacNeil/Lehrer Productions http://lrc.cod.edu/record=b1563978~S0 360 min. Ethics in corporate America [videorecording] : a crisis of credibility HF5387.5.U54 E83 2003 35 min Business ethics [electronic resource] : 21st-century perspective http://lrc.cod.edu/record=b1563605~S0 15 minutes Business Ethics [electronic resource] http://lrc.cod.edu/record=b1563807~S0 19 min Corporate social responsibility [electronic resource] : from principles to profit http://lrc.cod.edu/record=b1563934~S0 51 min. Shell shock [electronic resource] : failure of corporate ethics http://lrc.cod.edu/record=b1563968~S0 39 min. Fair trade, fair profit [electronic resource] : making green enterprise work http://lrc.cod.edu/record=b1563908~S0 27 min All over the world, green enterprise is growing. This program focuses on the catalyst that is transforming Earth- friendly businesses into paying ventures: a thing that economists call externalities. In Mexico, coffee growers use collective bargaining to create a more secure market. In Tanzania, where malaria is rampant, a mosquito net manufacturer makes good by marketing social change. In Brazil, babassu nut farmers preserve their traditional business by finding markets for their nut by-products. And in Uganda, impoverished entrepreneurs rebuild their community with startup money from a nontraditional venture capital fund called C3Outsourcing Outsourcing [electronic resource] : white collar exodus http://lrc.cod.edu/record=b1563986~S0 50 min. Blue-collar jobs have been leaving America for decades. Now, thousands of higher paying positions are also moving abroad. This program examines the pros and cons of white-collar outsourcing, highlighting emotional and ideological divisions on the topic. It also studies real-life examples of outsourcing in action. An in-depth look at Indias booming call center industry-which provides systematic training for Mumbai workers in American standards of speech and culture-illustrates the extent to which American business relies on overseas labor, while commentary from economists and policy makers explores the effect of outsourcing on Americas middle classSweatshops Slaves of the Cyberworld [electronic resource] http://lrc.cod.edu/record=b1564372~S0 54 min It goes by many names-digital outsourcing, micropayment, or an assortment of other harmless monikers. But when the hungry and desperate supply round-the-clock online labor for pennies or nothing, the term "slavery"
    • starts to gain validity. This program examines the issue on a global level as it reveals the human cost of exploitative Internet businesses. Viewers meet struggling Serbian camera slingers who supply image after image to avaricious stock photography sites; a French waitress trying to make ends meet as an online translator, despite earning only a fraction of the minimum wage; and Chinese teenagers who, after working brutally long shifts testing video games, wait for paychecks that may never come The Dark Side of Chocolate: Child Trafficking and Illegal Child Labor in the Cocoa Industry http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=42125 (47:00) Have chocolate manufacturers turned a blind eye to child trafficking and de facto slavery on African cocoa farms? This program investigates, following a trail of misery that begins at a confectionary trade show in Germany, continues on through the villages of southern Mali and the cocoa plantations in neighboring Cote d’Ivoire, and finishes up in Switzerland on the doorstep of one of the world’s largest confectionary companies, a signer of the 2001 Chocolate Manufacturers Association agreement outlawing child labor—a document with which its suppliers were supposed to be in full compliance by 2008. (Portions in other languages with English subtitles, 47 minutes)Customer Service May I help you? commendable customer service [electronic resource] http://lrc.cod.edu/record=b1563574~S0 30 min. This video teaches beginning workers how to provide good customer service through maintaining a good attitude, projecting positive body language, using the correct tone of voice, and developing rapport with the customer. Also explains and demonstrates proven techniques to placate angry customers. Better service leads to customer satisfaction and is good for both the career of the capable employees and future of the company. Dealing with difficult customers [electronic resource] http://lrc.cod.edu/record=b1564004~S0 26 min. An upset customer is the ultimate test of an employees professionalism. This program highlights the patience and diplomacy skills at the heart of good customer service, demonstrating the best strategies for dealing with an irate patron demanding immediate attention. Step-by-step dramatizations illustrate the most effective ways of addressing an angry customer, focusing on body language, active listening, and exceeding expectations of good service. The program also establishes boundaries for personal safety, clarifying the proper approach to verbal abuse or physical threats. Meeting customer expectations [electronic resource] / MasterSource http://lrc.cod.edu/record=b1563514~S0 20 min. Providing a service is different from producing a product because service is produced at the moment of delivery- a one-time opportunity to satisfy the customer which, once lost, is often lost forever. This program shows what the customer expects in the way of service, and how he or she reacts to both good and bad service. The program also describes the service cycle and the techniques for empowering employees, and illustrates specific techniques for improving tolerance, patience, and helpfulnessManagement A Womans Place Is in the Boardroom: Profiting from Equality http://lrc.cod.edu/record=b1564367~S0 27:00 In 2002, the Norwegian government mandated that public companies must make their boardrooms 40 percent female—and the results have been nothing short of astonishing. With a spotlight on landmark legislation in Europe and unequivocal statistics from both sides of the Atlantic, this program demonstrates that gender diversity in the boardroom is beneficial to the bottom line. Concerns over government intervention in a free market and the redistribution of power via quota are addressed, while an experiment conducted by social psychologist Peter Collett contrasting the work approaches of two teams of business school grads—one all-male, the other male and female—offers intriguing insights into the dynamics of gender in the workplace. Arsenic and old lace [electronic resource] : study in turnaround management http://lrc.cod.edu/record=b1563935~S0
    • 40 min Management Styles Explained http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=44682 17 min Essentially, a manager’s style is the way he or she makes decisions, relates to subordinates, and lays out a vision for an organization. This program examines five widely recognized management styles, commonly identified as autocratic, persuasive, consultative, participative, and laissez faire. Viewers learn about each style’s characteristics, advantages, drawbacks, and practical applications. The video also emphasizes that while a leader may prefer a particular style, different management approaches should be used depending on the culture of the business, the unique nature of the workforce, and the specifics of the work required. The Leadership Assignment http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=26601 24:00 Have you ever tried to define "leadership"? How about identifying the skills of a good leader? In this video, one young executive must tackle this difficult task through an assignment from his CEO. By working around the clock, he gains valuable information on leadership skills from some very unexpected sources. Viewers learn how styles of leadership differ, skills that make a good leader, how to assess their own leadership potential, and much more.Sports ManagementPerformance Appraisals Evaluating business performance [electronic resource] : small business case studies http://lrc.cod.edu/record=b1564279~S0 32 min. How do company owners and managers measure the health and viability of their businesses? This program addresses that question, illustrating processes by which an entrepreneur can evaluate the performance of his or her enterprise and make decisions that will improve its future performance. Case studies spotlight business owners who speak frankly and extensively about four vital concepts-profitability, liquidity, efficiency, and stability. Viewers will gain an understanding of crucial management tools and accounting procedures, especially those focusing on financial reporting and analysisCultural Diversity Understanding different cultural values and styles [electronic resource] http://lrc.cod.edu/record=b1563786~S0 37 min This program refutes the melting pot theory, explaining that employees do not-and should not be expected to- set aside their particular cultural values when they come to work. The most successful organizations and managers are those who understand diversity and seek to profit from it; this program presents the views of African Americans, Hispanics, Asian Americans, and Native Americans who share their work experiences and demonstrate that what they want from others is no more than an open mind and a fair chanceMarketing & Sales What Is Marketing? The Basics and Beyond [electronic resource] http://lrc.cod.edu/record=b1564387~S0 23 min. A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts Marketing Research and Segmentation [electronic resource] http://lrc.cod.edu/record=b1564388~S0 20 min.
    • Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and predictive research. Students learn about interview formats, questionnaires, sampling techniques, focus groups, and other ways to obtain customer feedback. Demographic, geographic, and psychographic approaches to market segmentation are illustrated with clear examples of their real-world applications Marketing a car [electronic resource] : business marketing case study http://lrc.cod.edu/record=b1564284~S0 26 min At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an innovative launch campaign involving a TV documentary on the Commodore; a magazine-length advertorial on the Commodore in Wheels, Australias oldest and biggest-selling motoring monthly; and an airship with a gigantic color display monitor The Value of brand names [electronic resource] http://lrc.cod.edu/record=b1563776~S0 29 min In the consumer goods industry, branding is crucial to market penetration. Using Alessis superlative line of home furnishings and Nestles well-known Nescafe coffee as examples, modules one and two of this program seek to understand the cachet that surrounds brand names, which gives the products associated with them an added appeal. Module three goes inside the U.K. offices of advertising giant Young & Rubicam to investigate how brands are developed and maintained The Four P’s: Marketing Strategies http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=41111 (28:00) Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P’s into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples.Advertising Advertising [electronic resource] http://lrc.cod.edu/record=b1563580~S0 28 min An Introduction to Fashion Merchandising [electronic resource] http://lrc.cod.edu/record=b1563656~S0 45 min. Rethinking the Advertising Game http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=37474 (20:00) Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each “first” in the growth of the company—the moment Rethink signs its first clients, hires its first employees, creates its first television campaign, and launches a product with its own name on the label. Viewers will indeed rethink the ad game as this upstart agency’s self-named beer is bottled and sold—part of an unusual strategy for a brewery that has hired them. Will Rethink’s risk produce results?International Business Explaining globalization [electronic resource] http://lrc.cod.edu/record=b1564135~S0 56 min.
    • In this compilation of NewsHour segments, experts from the U.S. and abroad speak their minds on a shrinking world and an expanding global economy Series: The Global Generation: The Human Face Behind Globalization http://0-digital.films.com.lrc.cod.edu/portalsearch.aspx?pstid=4306 (5 videos, 26 minutes each) The Global Dimension: The Risks of Globalization Global Grassroots: The Ramifications of Globalization The Global Marketplace: The Benefits of Globalization The Global Neighborhood: What Can Happen with Globalization Global Partnerships: The Effects of Globalization A World Without Borders: What Is Happening with Globalization The Dying fields [electronic resource] : despair in Indias cotton belt http://lrc.cod.edu/record=b1564159~S0 58 min Once known as Indias Cotton Belt, the cotton-growing region of Vidarbha, central India, is now being called the Suicide Belt. Crop failures, sinking global cotton prices, spiraling debt, and a forbidding bureaucracy are driving farmers to unbearable levels of despair. This Wide Angle report captures the tense relations between farmers and illegal money lenders, traveling salesmen hawking expensive "miracle seeds," and a businessman-turned- activist who is staking a political career on the cause of Vidarbhas farmers-and farm widows. An interview between DaljitDhaliwal and Columbia Universitys JagdishBhagwati, Senior Fellow in International Economics at the Council on Foreign Relations, concludes the program Fair Trade, ethical trading [electronic resource] http://lrc.cod.edu/record=b1564089~S0 HF1713 .F357 2007 28 min Archaic models of global commerce assume that all parties will benefit equally from free trade. But well- documented exploitation of workers in the developing world has convinced many experts of the need for stronger fair trade practices. This program reports on the efforts of socially concerned entrepreneurs and leaders to safeguard the interests of foreign farmers, producers, and laborers. Bob Stiller, president and founder of Green Mountain Coffee Roasters, explains why his company has earned a place on the Business Ethics magazine "100 Best Corporate Citizens" list; Neal Kearney, chief of the ITGLWF, debunks myths of slim profit margins in the garment industry; and Paul Rice, CEO of TransFair USA, describes his groups fair trade certification processE-Business Dotcoms gone bust [electronic resource] http://lrc.cod.edu/record=b1563809~S0 23 min At the height of the dotcom mania, Silicon Alley ran with gold, the "new economy" ruled Wall Street, and business as usual was declared dead. A sequel to The Internet Money Machine, this cautionary program tracks the fortunes of TheGlobe.com and Pseudo.com after the bubble burst; bottom-feeder Overstock.com, which profited from the tech wreck; and DigitalCity.com, which sold out to AOL before the dotcom bomb. What prompted otherwise responsible investors and stock analysts to buy into the visions of the Internet dream merchants? "I think it was a mass delusion," says Deutschebanks Ed Yardeni. "Its the madness of crowds Amazon.com and the world of e-commerce [electronic resource] http://lrc.cod.edu/record=b1563589~S0 HF 55448.32.a539 200 29 min In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.coms founder Jeffrey Bezos and Drugstore.coms CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of dotcoms and their impact on society with AniteshBarua, co-author of a university study on Internet profitability; Andrew Shapiro, co-founder of
    • technorealism; John Battelle, president of the now-defunct Industry Standard; and former Wall Street analyst Paul Kedrosky Making it big on eBay [electronic resource] http://lrc.cod.edu/record=b1564109~S0 30 min. Almost anything can be sold on eBay, from office supplies to office buildings. But that doesnt mean eBay success comes easily. This program follows three very different entrepreneurs as they struggle to make the massive Internet auction site work for them. From a living room crammed full of nostalgic nicknacks, Simon hopes to earn enough to pay his mortgage-if he can avoid getting kicked off eBay again. Wilma is a bit more organized, having hired a photographer and an assistant to help her sell secondhand clothing. Meanwhile, Jameel is well on his way to launching a fully branded jewelry company within the eBay "mall"-assuming he can attract the necessary investors. Internet Shopping in the 21st Century HF5548.32 .I684 2002 http://lrc.cod.edu/record=b1563845~S0 DVD & Streaming 57 min This program, filmed at The Wharton School of the University of Pennsylvania, links two innovators who really know e-commerce: Amazon.coms Jeff Bezos, standard-bearer for all companies operating solely online, and David Dyer, president and CEO of Lands End, who expanded his brand into cyberspace as well as into the clothing department of Sears to make his business a leader in the apparel arena. Together they address the challenges of e-tailing in the post-New Economy world while MBA students and faculty ask questions about Internet privacy, the commercial digital divide, and consumer demands for very rapid deliveryEconomics/Finance An Introduction to intelligent money management [electronic resource] http://lrc.cod.edu/record=b1563657~S0 31 min Where did my last paycheck go? How can I save when I barely make it through the month? Why is my paycheck less than I expected? Many people enter the job market expecting their paychecks to bring them freedom and unlimited new possessions. In reality, what they find is an inability to control their finances and shock over the speed at which the paycheck disappears. This informative program shows viewers that the ability to control their finances influences more than just their bank balances. Viewers learn how to make the most of even a part-time or entry-level income as they establish lifelong habits that will lay the foundation for a sound financial future. Whether they dream of a new stereo or a new home, viewers learn how to create a budget, assess their disposable income, set short- and long-term goals, establish a spending and savings plan, differentiate between gross and net take-home pay, choose the right bank account, reconcile their check books, and use credit wisely. Simple organizing techniques save young people from making common and costly mistakes. Finance http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=2008 (29:00) "To know how healthy your business is you must understand the relationships between its assets, its liabilities, and its income... The time to develop a banking relationship is before you need a loan... If managing your business is a headache, it may be that your receivables aren’t being managed properly; if you’re on top of the receivables and you still have a headache, check your inventory management... Leverage is the heart and soul of business management; too much is deadly, too little, wasteful." These are some of the dynamic maxims offered in this program by Paul C. Clendenning, a widely known and respected banker, who also explains the meaning of finance and liquidity to small business, how to choose a bank, and the nature and purpose of credit and loans. House of Cards: Americas Mortgage Meltdown http://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=40551 (90:00) What better way to understand a financial disaster than to meet the kind of people who created it? This CNBC Original documentary investigates the origins of the global economic crisis through eyewitness accounts from mortgage brokers, investment bankers, naive home buyers, and equally naive investors—as well as former
    • Federal Reserve chairman Alan Greenspan, who encouraged shifts away from traditional lending during theearly and mid-2000s. Viewers encounter ex-CEOs of companies that targeted subprime borrowers, credit ratingofficials who enthusiastically widened the definition of the AAA rating, and a hedge fund manager who profitedfrom the housing crash by investing in credit protection.Financial Managementhttp://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=10838(30:00)How do businesses monitor their financial health and the profitability of their projects? Module one of thisprogram presents balance sheet analysis as it is used by the world-class soccer team Ajax Amsterdam; moduletwo introduces the concept of cash flow analysis with PricewaterhouseCoopers and their client Swisscom; andmodule three explains financial analysis of investments through the strategic partnership of the Tunisian TouristOffice and the Hotel Dar Cheralet.Money Never Sleeps: Global Financial Marketshttp://0-digital.films.com.lrc.cod.edu/PortalPlaylists.aspx?aid=148&xtid=29353(53:00)Money circulates through a multiplicity of financial markets at a dizzying speed and on a global scale. To makesense of the complicated world of high finance, this lively program profiles some of the people who keep themoney moving. Nobel Laureate James Tobin, best-selling author John Murphy, fund managers, scholars, and daytraders are captured at MIT Sloan, Yale University, Firebird Management, London’s foreign exchange market,the ÉcolePolytechnique in France, and trading rooms in the U.S. and Europe. Lending liquidity, handling mutualfunds, stock speculation, charting, model-driven trading, and other topics are covered.