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Sightix\'s Social Network demo at web 2.0 NYC 2008

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Teaser 0.1

  1. 1. Social Search Just like asking your friends…
  2. 2. Ask Search Find Textual search for social network services with ranking system based on the social graph.
  3. 3. Ask Search Find Organize the worlds Social Data so Social Networks(SNS) users can search through it and receive personalized, relevant results. SNS’s focus on building their business – Sightix gives them the tool to monetize it effectively.
  4. 4. Revenue per unique visitor in 2008 ( David Hallerman eMarketer June 2008 ) Google $ 65.55 Yahoo! $ 31.25 Microsoft $ 17.74 MySpace $ 12.85 Facebook $ 11.79 Monetization of Social Network Why are Social Networks so behind when they have more data on the users and more time spent?
  5. 5. Who does both in the same time? The key to maximize user Click-through rate (CTR) is to serve targeted ads based on the users profile & social graph WHEN the user has been actively searching. Social Networks Search Targeted ads according to users’ profile Proactive users who do Search for something they are looking for
  6. 6. Demo
  7. 7. Unique Selling Proposition <ul><li>Perspective textual search based on social graph (friends and friends of friends) => make it personal </li></ul><ul><li>Increase in User Collaboration => stickiness </li></ul><ul><li>Improved ad targeting (depth of profile & search word) => $ </li></ul><ul><li>Higher CPM and Click trough => $$$ </li></ul>
  8. 8. <ul><li>People Search (Pipl, Spock, Zoominfo …) </li></ul><ul><li>Feed backed search (Mahalo, Wikia …) </li></ul><ul><li>Social Search (Delver …) </li></ul><ul><li>Visual Search (Cuil, Kartoo … ) </li></ul><ul><li>In-house solutions (Facebook, LinkedIn) </li></ul>Landscape
  9. 9. Landscape And Google …. Social application platform Search Social Network Ad Network Publisher Email Messenger Advertizing Margins Information Control
  10. 10. <ul><li>SaaS for Social Network (very much like embeded Google search) </li></ul><ul><li>Monitization system using profile of person to search and key words searched. </li></ul><ul><li>Unique mapping presentation to understand results (it is important how you have reached a person) </li></ul>Business Strategy
  11. 11. <ul><li>Target the small / Medium SNS (~10M Users) </li></ul><ul><li>Provide them with search engine + Monetization </li></ul><ul><li>Create large amount of customers highly loyal. </li></ul><ul><li>Provide cross connectivity with in networks for SNS to benefit others users </li></ul>Business Milestones
  12. 12. The Company <ul><li>Sightix is an Israeli startup developing a social search engine. The Company’s product is now in beta. </li></ul><ul><li>Sightix was originally a b2b company that provided Dun & Bradstreet visualization & algorithms to analyze corporate holdings. In addition to 20 other of largest enterprises in Israel and around the world </li></ul><ul><li>Company is in the final stages of development of Beta version head few Alpha experiences </li></ul>
  13. 13. Social Search Just like asking your friends…
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