Predicting is about certainty, and forecasting is about appreciating uncertainty. Forecasting gives a context for decision makers to act in the face of uncertainty. In the business world, uncertainty is our friend, because uncertainty is opportunity.
-- Paul Saffo
Not About Being “Right” creative commons licensed flickr photo by dogfaceboy
Time to Adoption != Time To Viable creative commons licensed flickr photo by dogfaceboy
Not Determinism, but Technology Does Transform